Download - Non Profit Marketing and Social Media
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What could
possiblygo wrong???
Kelly Carter UzzoCommunity Outreach Coordinator
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You Are NOT Your
Audience
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It is useless to advertise to
anyone
(except interested outspoken people with influence)
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The old rule:“Create safe, ordinary products and
Combine them with great marketing.”
The new rule: “Create remarkable products that the right people seek out.”
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“Services that are worth getting talked about...
…get talked about.”
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“The leader is the leader because they did something remarkable.
And that remarkable thing is now taken-it’s no longer remarkable when
you do it.”~Seth Godin, Purple Cow
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“We are not planting flowers;
we are planting ideas in minds…
this takes time.”
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Poll… Who is Hooked In?
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Use of Social Media generates a mixed reaction from each of us…
Fun… Productive!
Scary… Waste of time!
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Are you an Immigrant?
orAre you a Native?
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You Are NOT Your Audience
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Why?
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When you are green
you growWhen you are ripe
you rot
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Only 14% of people trust
advertisements
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78%of people trust recommendationsof other consumers
Nielsen “Trust in Advertising” Report, October 2007
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That’s….
14% vs. 78%
hmmmmm……
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You Are NOT Your Audience
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Choose Your Weapons
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Keeping Up… How much is too much?
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Poll Time!
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No matter how we see it, Social Media is part of our lives
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You Are NOT Your Audience
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Power
AndContr
ol
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Now We All Have
a Say!
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A Helpful Venn DiagramWhen can I “friend” a current client?
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really… what’s the worst that could happen?
Don’t fear technology…
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POLL… ARE YOU YOUR AUDIENCE?
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