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My name’s: Nong Thi Tuyet Mai
Class: T4
Finance and Banking Department.
Questions 1: Why is KFC a well-known restaurants? Consider, for example, servie,
ima!e, "uality, value furniture#
Answer
KFC is the acronym o Kentucky Fried Chicken is one o the !rands o"ned !y
#um!randsinc $roup% &merica speciali'es in products KFC ried chicken and grilled dishes
accompanied !y the kind o sand"iches made rom resh chicken.
KFC Fried Chicken !rand pioneered !y Mr. (alandsanders has gro"n to !ecome one o
the systems ser)ing ast ood "orld’s largest "ith more than a !illion KFC dinners are ser)ed
annually in more than *+, dierent countries all o)er the "orld.
-n *,/% his ather died. (aland "ith her mother struggled to earn a li)ing and to do more
"ork in the kitchen a year ater he "as luent in se)eral local meal.
-n *,0+s% he !egan his career !y ser)ing ried chicken processing passengers stopping at
the gas station he is "orking in Cor!in Kentucky !ecause he did not ha)e the restaurant there.
Thereore% guests had to eat on the ta!le located in the gas station then he created a dish called
1dish at home meal replacement2 or sale or the !usy amly says 1dinner on 3unday% se)en days
a "eek2. &ter a decade he has !een successul "ith a secret recipe o ** her!s and la)ors along
"ith !asic cooking techniue still applies today.
-n *,55% conident uality he de)eloped and esta!lished ranchise !usinesses in *,/4 he
sold part o its 67 million proit in the company to a group o in)estors including the 89
8onBro"n later !ecame go)ernor o Kentucky.
Management !elo" the mark o the ne" collecti)e o"nership Kentucky epended the
company to eecute its share o the pu!lic in *,// and "as re!ought !y ;epsiCo. From *,/ to
*,,<% ;epsiCo mo)ed the restaurant chain ast !rands including KFC% to a irm o independent
restaurants% today kno"n as Tricon $lo!al 9estaurant. The restaurant company =no" kno"n as
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#um !rands Corporation> is the "orld’s largest corporations the num!er o stores% "ith nearly
05+++ stores across **+ countries.
Coming to ?ietnam market KFC processed oods ser)ing some meals taste o ?ietnamese
people like Bign 8uicy Chicken% Crispy Boneless Chicken% KFC chicken rice% ca!!age miture@
etc. & some ne" items ha)e also !een ound de)elopment and market introduction in ?ietnam
contri!uted to increase the di)ersity o the menu lists trigger shrimp Butter% Aipton% Cake gg
Tart.
-n *,,<% KFC opened its irst restaurant in (o Chi Minh city to present the KFC
restaurant chain "ith more than *4+ de)elopers restaurents a)aila!le *,/0 pro)ines and cities in
0+ using "orkers.
ith uniue style and riendly ser)ice or customers "holeheartedly and "armly
atmosphere is key to the success o KFC in ?ietnam as "ell as internationally in ?ietnam. KFC
creat a culinary culture ne" and contri!uted greatly to the ast ood industry in ?ietnam.Menu in ?ietnam is )ery di)erse% including: the kinds o traditional ried chicken comes
"ith a drink@ "ith a )ery reasona!le price rom 5+%+++ to *+%+++?ND a!o)e one person.
Brooch euation o KFC in ?ietnam: Belie)ing in people% the desire to ser)e% creating
outstanding results and !uild !ackground kno"nledge% promote team"ork% recogni'ing.
KFC ?ietnam E &t al"ays acti)ely participated in the acti)ities o state agencies and
le)els o go)ernment organi'ations act as months o ood hygiene and saety and (o Chi Minh
city arth (our% the *+++ years anni)ersary (anoi.
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Questions $: %side from other fast food restaurants, there are a limited num&er of KFC
restaurants in 'ietnam year# What will you do if you are responsi&le for expandin! the KFC
&rand in 'ietnam?
Answer
3ystem KFC restaurants in ?ietnam are more certain limitations !ecause o KFC oods
are largely incompati!le "ith the taste o the ?ietnam mainly suita!le or the uropeans% the &sia
&merica@ specially% ?ietnamese is not so irrele)ant KFC dishes in ?ietnam% so they should !e
processed in accordance "ith ?ietnam.
<hought the ood o KFC is )ery di)erse and rich% restaurant system is uite de)eloped
in the "orld% !ut in ?ietnam is necessary to epand the system o special restaurant at ur!an
areas% industrial 'ones% the densely populated area. No" this ne" KFC restaurants are mainly
concentrated in large ur!an areas such as (anoi% (o Chi Minh city% Da Nang@ and other ur!and
areas. ther particularly the small E scale ur!an or Medium are no restaurants or ha)e also )ery
little.
?ietnam is the country is in the process o industriali'ation and moderni'ation% process
increasingly ur!ani'ed liestyle industrial de)elopment o ?ietnam are !eing ormed. ith the
population o o)er ,+ million% ast ood o uture industry "ill de)elop uickly so KFC should
ocus on epanding the restaurant "here the process o industriali'ation and ur!ani'ation going
on strong.
Though Brand astood is the cheapest in the KFC !rand in ?ietnam !ut still need someadGustment in price !ecause ?ietnam has a lo" le)el o income in kind% a poor country prices as
current ar rom 5++++ to *+++++?ND* current rate is still uite high compared to the social
lie. The ?ietnamese also ha!itually used mainly ast ood in a)or o traditional products.
To de)elop KFC systems in ?ietnam "ith a population o o)er ,+ million people should
promote marketing stages% ad)ertise to !ring products closer to consumers !ecause most
consumers are no" in ?ietnam this product is not kno"n.