Download - NoTube Project Presentation @ IBC2010
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Lora Aroyo 1 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
The Future of TV: Personalisa3on & Social Seman3cs Lora Aroyo VU University Amsterdam h>p://www.cs.vu.nl/~laroyo/
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Lora Aroyo 2 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOTUBE PARTNERS
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Lora Aroyo 3 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
WE AIM AT …
• Integra7ng TV & Web with help of seman7cs – Open and interlink TV content in a Web fashion with Linked Open Data
• PuTng the user back in the driving seat – Connect mul7tude of distributed personal data with explicit seman7cs
• TV is not bound to the device – Computer as TV & vice versa – Mobile device as remote control
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Lora Aroyo 4 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
RESULTS FOR …
• VIEWERS -‐ people watching TV (individuals, communi7es and groups)
• TECHNICIANS -‐ programmers (APIs and so[ware components), broadcasters and adver7sers
• SCIENTISTS -‐ interested in standards, access policies, privacy issues etc.
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Lora Aroyo 5 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
COMBINING BIPOLAR CULTURES
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Lora Aroyo 6 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
BUILDING NOTUBE ‘ECOSYSTEM’
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Lora Aroyo 7 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
PART OF THE OVERALL TREND FOR WEB & TV CONVERGENCE
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Lora Aroyo 8 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
DRIVEN BY INDUSTRIAL USE CASES
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Lora Aroyo 9 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
CURRENT TRENDS IN TV WATCHING
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Lora Aroyo 10 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
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Lora Aroyo 11 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
From „Social TV: watch Hulu with your Facebook and MySpace friends“, on Mashable.com
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Lora Aroyo 12 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
DELOITTE REPORT: TV & SOCIAL MEDIA: FRIENDS FOREVER?
42% of UK adults who use Internet while watching TV also discuss or comment on programmes they are watching
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Lora Aroyo 13 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
MULTITUDE OF SOCIAL WEB & WEB TV ACTIVITIES
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Lora Aroyo 14 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
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Lora Aroyo 15 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
DECIDING WHAT TO WATCH IS DIFFICULT
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Lora Aroyo 16 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOT A SOLUTION EITHER
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Lora Aroyo 17 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
“WE ARE BUILDING A WEB WHERE THE DEFAULT IS SOCIAL.”
TV
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Lora Aroyo 18 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
SEMANTICS FOR TV & USERS
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Lora Aroyo 19 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
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Lora Aroyo 20 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
SEMANTICS & LINKED DATA IN TV
• DBPedia, Freebase, WordNet(s), TV genre typologies, IMDB, TV Any7me, BBC Programme ontology, (constantly growing list)
• Expose TV metadata as Seman7c Web data
• Use LOD concepts for EPG metadata enrichment
• Publish NoTube addi7ons as extension to LOD • Combine and align Web & TV standards (public broadcasters)
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Lora Aroyo 21 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
ENRICHMENT OF EPG METADATA
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Lora Aroyo 22 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
EXAMPLES OF SEMANTIC & LINKED DATA @ BBC
• BBC Programs and BBC Music ensure ONE page per programme (ar7st) with RDF representa7on
• BBC Program Ontology
• BBC Wildlife Finder provides a URI for every species, habitat and adap7on
• The BBC’s World Cup site uses RDF and Linked Data for a site of 700 aggrega7on pages
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Lora Aroyo 23 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
USER DATA & ACTIVITIES
Image credits: Dan Brickley
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Lora Aroyo 24 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
USERS IN DISTRIBUTED CONTEXTS
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Lora Aroyo 25 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
SOCIAL WEB AS (ISOLATED) USER DATA SILOS
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Lora Aroyo 26 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
FOAF (FRIEND-‐OF-‐A-‐FRIEND)
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Lora Aroyo 27 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
USER PROFILING WITH BEANCOUNTER
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Lora Aroyo 28 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
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Lora Aroyo 29 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
RECOMMENDATIONS SURFACING PROGRAMS FROM THE LONG TAIL
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Lora Aroyo 30 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
FINDING INTERESTING RELATIONS
• Deep links • Ontology Pa=erns • Interes7ngness factor • Serendipity factor • Related info • Allows proper discussion • Different contexts
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Lora Aroyo 31 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
CROSS-‐DOMAIN RECOMMENDATIONS
• Domain independent content pa=erns
• Context (in-‐)dependency
• Cross-‐applica7on • Cross-‐domain
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Lora Aroyo 32 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
GENERATING EXPLANATIONS
• Help users to: – Learn the recommenda7on
mechanisms – Understand why something
is recommended – Quicker share recommended
content – Give be=er feedback to the
recommender engine
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Lora Aroyo 33 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
IDEAS FOR RECOMMENDATION TRENDS
• Twi=er TV trends amongst my friends • What my friends are watching
• What's most popular on Twi=er right now
• What my friends/celebri7es are liking on FB
• Hunch.com links between content and people stereotypes
• ….
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Lora Aroyo 34 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
DELIVERING PERSONALIZED EXPERIENCE
• Push personaliza7on – Filter automa7cally irrelevant content
– Push relevant background content – Browse recommenda7ons
• Reduce the burden of too much choice
• Support (interes7ng) content discovery, serendipity, knowledge buiding
• Both on TV and on the Web
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Lora Aroyo 35 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOTUBE BUILDING BLOCKS
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Lora Aroyo 36 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
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Lora Aroyo 37 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
DATA & METADATA SERVICES
1. TV Metadata (real-‐7me) Services 170+ channels, TV Any7me metadata format
2. Metadata Enrichment Services Add links to external Web vocab. & repositories
3. TV Vocabulary & LOD Services Access to & alignment between major TV-‐related vocabularies, e.g. genre typologies
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Lora Aroyo 38 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
PERSONALIZATION SERVICES
1. User Data Services -‐ Access, aggrega7on and standard representa7on of User Ac7vity Streams, e.g. OpenSocial; Twi=er, Facebook -‐ Trusted access to “friend” info, e.g. Oauth2.0 -‐ User Profiling services
2. Recommenda7on Services Collabora7ve, content-‐based and hybrid
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Lora Aroyo 39 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOTUBE DEMONSTRATORS
© Libby Miller, BBC
• http://vimeo.com/10553773 • http://vimeo.com/11232681
http://notube.tv
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Lora Aroyo 40 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOTUBE DEMONSTRATOR I: PERSONALIZED SEMANTIC NEWS
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Lora Aroyo 41 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
OnlineTV Guide Se8op Box EPG
NOTUBE DEMONSTRATOR II: PERSONALIZED EPG & ADS
Mobile IdenAty
• ID Anywhere • NoAficaAons
• SynchronizaAon with STB • SemanAc Search
• My TV Night • What’s on for me • Related Programs
http://ifanzy.nl
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Lora Aroyo 42 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOTUBE DEMONSTRATOR III: SOCIAL TV & WEB
• http://vimeo.com/10553773 • http://vimeo.com/11232681
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Lora Aroyo 43 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
IMAGE CREDITS
• h=p://pidgintech.com • Dan Brickley, VU Amsterdam
• Libby Miller, BBC
• Vicky Buser, BBC • Stoneroos
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Lora Aroyo 44 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
NOTUBE PARTNERS
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Lora Aroyo 45 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv
The Future of TV: Personalisa3on & Social Seman3cs