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I. Background
II. Opportunities and Risks
III. Moving Forward
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Recent developments and opportunities raise questions about strategy, risk, decision-making and future directions for video in OCW.
Background
“Yale to post free videos of lectures online”
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Background – Status of Video in OCW
›Selective video publishing due to cost and faculty resistance 21 courses full courses, 1000 total hours
›All video IP reviewed by OCW
›Video lectures expensive $20,000-$30,000 per course 50% of OCW bandwidth
›7 of 10 most popular courses have video
›Growing faculty acceptance 80% of MIT faculty think OCW should publish
video lectures 50% willing to publish video with their courses
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Background – MITWorld
›Free and open video of significant MIT events
›380 events, 570 hours
›90 events added per year
›Video production costs $1000 per event
›Traffic is approximately 25% of OCW video traffic
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Background – AMPS Video Services for MIT
Zigzag, the AMPS video magazine,
is linked from MIT’s home page
AMPS has a large portfolio of videos on the web that chronicle MIT life and events -- but these are not IP
cleared
›Fee-based services include
video capture and editing
digital encoding for streaming and web download
video for special MIT events
›OCW and MITWorld are major clients
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Background – Research at MIT’s Spoken Language Systems Group (CSAIL)
›MIT research will make it easier to create, disseminate and use recorded lecture material
Automated transcripts
Automated indexing
Content summaries
Search tools
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Background – Trends Outside MIT
›Decreasing costs for digital video capture and delivery
›Expanding access to audio/video content on Internet as major players offer free hosting, easy to use tools, mix of free/fee content
›Rapid movement of news content to Internet with real-time streaming and podcasts (NPR, WGBH, CNN, etc.)
› Increasing amounts of free video and audio content coming from universities
›Exploding popularity of sites such as YouTube based on Internet video sharing
Yale
UC Berkeley
Stanford
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Background – UC Berkeley Course Webcasts
›Free and open site has offered course video lectures since 2001
›Primarily targeted at UC Berkeley students but open to the public
›27 courses online this fall
›Thousands of hours of online content including several years of archived course material
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Background – UC Berkeley Pilots in 2006
›UC Berkeley Google Video Pilot
Free and open site
UC Berkeley-branded page
6 courses with full video lectures
›UC Berkeley iTunesU Pilot
Free and open site
UC Berkeley-branded page
Hundreds of hours of course audio lectures across numerous courses and several disciplines
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Background – Stanford on iTunesU
›Announced in 2005
›Free and open for download to desktop or iPod using iTunes
›Hundreds of hours of video and audio
Faculty lectures, guest lectures, forums, campus initiatives
Sports, music, reunion events
›Planning 4 full courses for 2007
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Background – Yale’s Open Educational Resources Video Project
›7 courses will be available with full video lectures under free and open license
›Taping has begun
“In the latest sign of the arrival of video on the Internet, Yale University announced Wednesday that it will be posting, for free, course syllabi and videos of lectures for a selected group of classes.”
CNNmoney.com9/22/2006
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Background – Response to the Yale Announcement
“Yale seems to be going where MIT has not - with videotaped lectures. Having shied away from putting a significant
number of courses on video (and come on - you can well afford to do it if you wish) are you afraid of being no longer
at the bleeding edge? Consider YouTube and all...that's where the frontier is at nowadays. Professor Strang is one of
the best advertisements for MIT one can imagine...”
Educator, Alaska
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Opportunities and Risks - Potential Partners
›Google Video content dominated by contributions from individuals, free
and for-fee offerings
easy downloads or streaming
free hosting and MIT-branded page (see UC Berkeley page)
›Apple iTunesU limited to university participation at invitation of Apple
easy downloads for iTunes and iPod users
free hosting and MIT-branded page (see Berkeley or Stanford pages)
› Internet Archive free hosting, smaller audience, no MIT-branded page, no
contract
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Opportunities and Risks
›Opportunities
Explore ways to reduce costs via vendor hosting
Increase traffic and meet OCW user demands
Learn about emerging technologies and future options
Maintain leadership in the open knowledge field
›Risks
Legal issues include indemnification of vendors, controlling use of MIT name, avoiding IP/privacy infringement, accessibility
Vendors interests may conflict with MIT goals
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Moving Forward
›Work closely with OCW faculty advisory committee Develop principles for video to be openly published Evaluate pilots for internal and external impact
›Collaborate with MIT Libraries/AMPS Identify improvements to lower costs of video production and
meet accessibility requirements
›Conduct pilots with Google, Apple, and others Clarify/resolve legal issues in contracts Work with faculty who opt-in
›Form video special interest group (OCW, AMPS, MITWorld, CSAIL) to address common issues
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Thank You!
http://ocw.mit.edu
http://www.ocwconsortium.org