Download - NRBA Leveraging Social Media_ 5-17-2012
© 2012 NRBA.
Leveraging Social MediaLeveraging Social MediaTo Position Yourself as theTo Position Yourself as the
Go-To Expert in Your MarketGo-To Expert in Your Market
Ken Blevins and Chris EvansMay 17th, 2012
© 2012 NRBA.© 2012 NRBA.
My Story...
© 2012 NRBA.© 2012 NRBA.
PresPro.com - National Repair & Preservation
company...
© 2012 NRBA.© 2012 NRBA.
Nobody knew me…and I was just another one of “those
guys”.
© 2012 NRBA.© 2012 NRBA.
I was like the nerdwanting to talk to the
pretty girl…
© 2012 NRBA.© 2012 NRBA.
© 2012 NRBA.© 2012 NRBA.
And It was Awkward...
© 2012 NRBA.© 2012 NRBA.
Then idea of REOSuccessTV was born..
-we had to set ourselves apart.
-we had to stand out.
-we had to position ourselves correctly.
© 2012 NRBA.© 2012 NRBA.
We positioned ourselves as an authority in the industry and now We Are being pursued.-people KNOW us now.
-we now consult CEO’s/Owners of Outsourcers and well known companies
-we have many open doors
© 2012 NRBA.© 2012 NRBA.
Why You Should BePositioned As The
Expert..
© 2012 NRBA.© 2012 NRBA.
Your Business Will Be an UP HILL battle if you don’t...
© 2012 NRBA.© 2012 NRBA.
» People do business with those they know, like and trust
» One of the number one things we’ve heard from Asset Manager’s is they want their agents to be THE expert on the local market.
» You can easily build a following of “ready buyers”
» Doors of opportunity will open up
© 2012 NRBA.© 2012 NRBA.
You Go From Being This Guy....
© 2012 NRBA.© 2012 NRBA.
To Being This Guy...
© 2012 NRBA.© 2012 NRBA.
Leveraging Social Media
• People to do business with people they like, know and trust.
• What does your online persona look like?• Do you show up in the top 10 searches for your name?• (Google Search)
© 2012 NRBA.
Leveraging Social Media
• People to do business with people they like, know and trust.
• What does your online persona look like?• How many times do “YOU” show up on the first page of
Google? (Google Search)
» Google Profile
» Blogs
© 2012 NRBA.
Celebritize Yourself
Celebrities, Rock Stars and Experts make the most money!!!•Building the Brand of You: Social Media can be an incredible Credibility Booster!•Be everywhere: in multiple places, differently, consistently
» Facebook, Twitter, LinkedIn, Blogs (Hootsuite)
•Be a relentless self promoter (think Donald Trump)•Join Associations (NRBA, etc…)•Use familiar logos (NRBA, etc…)•Certifications, Designations •Press or Media – Create your own Press Release (PRWeb, PressWire)•Post pictures with famous people (let people form their own opinions)•Write a Book (Instant Credibility)•Cartoon Yourself (fiverr)•Facebook – 100 likes on for $5 (fiverr)•SEO: Backlinks to your Blog, Website – 100 backlinks for $5 (fiverr)•Social Proof = share stories and ask for testimonials
© 2012 NRBA.
Are You Monitoring Your Online Reputation?
• Google Alerts» Your Name» Company Name» Industry Specific Topics
• Notifications» Email» RSS Feed
© 2012 NRBA.
Other Platforms
• YouTube• Blogs• Newsletters• Local Radio • TV Show (Ustream)• Podcast (blogtalkradio)
• Game Changers: The technology available today has made it so easy to get your VOICE to the masses!
© 2012 NRBA.
Speaking
• NRBA last year… first time I spoke on social media• Panel at REO Expo, Five Star, REOMAC• 2012 Invites (Social Media)
» REOCON
» REOMAC
» NRBA
» Force Summer Summit
» REO Expo
» Five Star
» NAR» Podcasts (REOPRO, The Power is NOW, and several others)
© 2012 NRBA.
Mobile
• “Mobile access to the Internet will exceed desktop access in 2012"» http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/
mobile-marketing-statistics
• In 2011, there were 835 million smartphone users » http://snaphop.com/2012-mobile-marketing-statistics
• Global internet usage will more than double by 2015, and most of these users will be mobile
» Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider
• Did you know 80% of customers abandon a mobile site if they have a bad user experience?
» Source: Limelight Networks, Inc. 2011
• Does your business have a mobile-friendly site?
• Test Your Site: www.howtogomo.com
© 2012 NRBA.
The Next Big Thing – Mobile Search
• Siri: “Find me a Real Estate Agent in __________”
» Reviews from Yelp!
» How many of you have a yelp profile for either you or your business?
© 2012 NRBA.
The Power of Social Proof
• Search = Social Proof
• Peer to Peer Validation» Amazon
» Yelp
• Google Search for Real Estate Reviews» Who knows where Google queries the results?
» Angie’s List
© 2012 NRBA.
Be Memorable – Stand Out
• Too much noise…• 250+ emails a day• 25+ LinkedIn messages a day• 20+ FB messages a day
• Find ways to stand out from the crowd…• iPhone Apps
» Cards (demo)
» Tout (demo)
• Examples
© 2012 NRBA.
Bigger Picture – Recommended Reading
• Trust Agents – Chris Brogan• Resonate – Nancy Duarte• Smart Trust – Stephen Covey• Crush It – Gary Vaynerchuk• The Social Animal – David Brooks• Join the Club – Tina Rosenberg• Tribes – Seth Godin
• Great by Choice – Jim Collins• Be Excellent at Anything – Tony Schwartz
© 2012 NRBA.
Contact Info
• Slides:Text 58885NRBA2012, Name, Email
• Ken Blevins Chris Evans
linkedin.com/in/kenblevins
@kenblevins
facebook.com/pmhfinancial
facebook.com/kenblevins
linkedin.com/in/thechrisevans
@chrisAevans
facebook.com/reosuccesstv
facebook.com/chrisAevans