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Nurturing Innovative Ideas in the Workplace10 questions manufacturing businesses should think about
Nurturing Innovative
Ideas in the Workplace
“The new idea either finds a champion or it dies. No ordinary involvement with a new idea provides the energy required to cope with the indifference and resistance that change provokes...”
Tom Peters
Nurturing Innovative
Ideas in the Workplace
Prof. Simon BoltonAssociate Dean (Research and Enterprise)21st June 2013
Who...
Focus: Bringing together design, management, and technology to generate and deliver ideas that create business growth
Nurturing Innovative
Ideas in the Workplace
15million people a week
What...
Nurturing Innovative
Ideas in the Workplace
£1bn
What...
Nurturing Innovative
Ideas in the Workplace
Who...
Nurturing Innovative
Ideas in the Workplace
To stimulate new thinking that could lead to growth...
Purpose of my talk...
Nurturing Innovative
Ideas in the Workplace
broke the rule: hand dryers that dry your hands
Ideas that changed the game
Nurturing Innovative
Ideas in the Workplace
broke the rule: touch screens can be used
anytime
Ideas that changed the game
Nurturing Innovative
Ideas in the Workplace
No silver bullet solutions...
Nurturing Innovative
Ideas in the Workplace
Changing world...
Savvy Consumers
European Melt-down
Global Competition
Nurturing Innovative
Ideas in the Workplace
Assumption...
You are all good at something!
Nurturing Innovative
Ideas in the Workplace
Nurturing innovative ideas can help accelerate growth...
10 important questions
Nurturing Innovative
Ideas in the Workplace
How committed are top management to developing new ideas?
Nothing happens unless it has top management support and action!!!
Nurturing Innovative
Ideas in the Workplace
How well do you reframe challenges?
The inability to define and redefine the actual problem is a key failure of ideas
(un-differentiated, me-too-solutions)
Nurturing Innovative
Ideas in the Workplace
How well do you manage ideas?
Ideas generation is often an informal ad-hoc process and frequently occurs through
serendipity rather than deliberate management
- Desouza et al., (2009); Barczak et al., (2009); Murphy and Kumar (1997)
Nurturing Innovative
Ideas in the Workplace
How systematically do you develop new ideas?
Effective idea management can increase new product sales by
7.2%- Innovation Excellence Study (2005)
Nurturing Innovative
Ideas in the Workplace
How well do you support people to develop ideas?
A common mistake is a lack of support for ideas and the people developing
them, which results in missed opportunities
- Conway and McGuinness (1986); McGuiness (1990)
Nurturing Innovative
Ideas in the Workplace
How well do you allocatetime for generating ideas? Most organisations greatly under
estimate the actual time needed to generate ideas, resulting in re-work,
missed opportunities and increased costs
Nurturing Innovative
Ideas in the Workplace
How well do you facilitate collaboration?
Successful companies collaborate both internally and externally,
increasing capability, resources and creative input
Nurturing Innovative
Ideas in the Workplace
How effective are the tools and methods you use to generate ideas?
There is often an over reliance on basicbrainstorming workshops. This results in ideafatigue and a lack of differentiated and aligned
ideas
Nurturing Innovative
Ideas in the Workplace
How well do you select good ideas?
A lack of clear process and criteria for determining a good idea is a common
mistake, other than its ability to achieve ROI
Nurturing Innovative
Ideas in the Workplace
How well do you differentiate between incremental and radical ideas?Companies often do not understand the
difference between incremental versus radical ideas (internal breakthrough may not
be radical in the market)- Davila et al., (2006)
Nurturing Innovative
Ideas in the Workplace
Important issues...
3Things to
remember
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Ideas in the Workplace
Quantity versus Quality
Avoid focussing on generating as many new ideas as possible, focus instead on
maximising the number of good quality ideas which feed into your
NPD pipelineGoldenberg et al., (1999); Koen et al., (2001)
Nurturing Innovative
Ideas in the Workplace
Internal versus External
Increase the importance of sourcing and implementing external ideas, particularly through collaboration
with customers, suppliers and partners
Nurturing Innovative
Ideas in the Workplace
Ad-hoc versus Systematic
Ideas that are closely aligned to strategy and formalised, are more likely to
lead to a commercially successful product for the marketplace
Desouza et al., (2009); Barczak et al., (2009); Murphy and Kumar (1997)
Nurturing Innovative
Ideas in the Workplace
Nurturing Innovative
Ideas in the Workplace
Idea Generation Success Factors
• Build idea chains• Ensure strategy alignment• Utilize highly networked
individuals• Involve lead users
All factors published in conference paper; Chinneck & Bolton, (2013), ICoRD’13, Chennai, India.
Nurturing Innovative
Ideas in the Workplace
Idea Management Success Factors
• Use a systematic process• Give available time for idea
generation• Establish a clear business
purpose• Continual idea commitment
All factors published in conference paper; Chinneck & Bolton, (2013), ICoRD’13, Chennai, India.
Nurturing Innovative
Ideas in the Workplace
Nurturing Innovative Ideas in the Workplace
Thank You...Professor Simon [email protected]
Camille [email protected]