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39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
Tina Reynolds
Mia Lopez
Nuts and Bolts About
Social Media
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About Us
Uptown Studios has been a creative source since 1992.
We are a Sacramento-based visual communications firm specializing in website design,
graphic design, video production and social media management and training.
We do not outsource our work – it is done by our team in Sacramento, California.
Visit our website to find out more about us.
UptownStudios.net
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Discussion Points
• What is social media?
• Why social media?
• What works for you?
• Getting started
• Q&A
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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What is social media?
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
• #1 - Social media is social!
• Connect with friends, advocates, share
ideas and passions.
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Why Social Media?
• Access
• Real time conversations
• Relationship building
• Build personal brand
• Connect and influence decision makers
including legislators that make decisions on
your practice.
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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What works for you?
• Make time to engage and share
• Share and discuss things that matter to
you
• Use hashtags and share from other NPs
and healthcare leaders
• #CANPsLead and #CANP39th
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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Rule of Thirds
• 1/3 organization specific
• 1/3 industry related
• 1/3 just because
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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• Largest audience
• Participate in groups and events
• Directly reach people that care about your
issues
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
www.Facebook.com
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39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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• Reach more followers
• Connect with other advocacy leaders
• Share easily to other social media
platforms
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
www.Instagram.com
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39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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• Fast paced micro-blog
• Breaking news
• Connect and influence decision makers
• Establish self as leader
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
www.Twitter.com
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39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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• Connect with leaders in healthcare
• Showcase expertise
• Be visible to other professionals and
concerned groups
• Share experience on
LinkedIn Pulse platform
39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
www.LinkedIn.com
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39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
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39th ANNUAL EDUCATIONAL CONFERENCE | #CANP39th
Questions?
#CANP39th | #CANPsLead