Download - O novo consumidor digital
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O Novo Consumidor Digital
Júlio Paula | Google
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vamos falar primeiro sobre…
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futebol
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Google Confidential and Proprietary
Brasil, out 2013 - set 2014
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Google Confidential and Proprietary
Brasil, out 2013 - set 2014
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Google Confidential and Proprietary
Dom 7/mai
Dom 12/jul
Dom 29/jul
Brasil, out 2013 - set 2014
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Google Confidential and Proprietary
Dom 7/mai
Dom 12/jul
Dom 29/jul
Brasil, out 2013 - set 2014
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Google Confidential and Proprietary
Dom 7/mai
Dom 12/jul
Dom 29/jul
Brasil, out 2013 - set 2014
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conectividade
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Google Confidential and Proprietary
Quem são os seus clientes? Onde eles estão?
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Google Confidential and Proprietary
Onde, quando e como são impactados por vocês?
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Fonte: eMarketer
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Fonte: eMarketer
52%dos brasileiros conectados acessam a Internet simultaneamente com a Televisão
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Todos, em todos os lugares, sempre conectados.
Google Confidential and Proprietary
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Todos, em todos os lugares, sempre conectados.
Google Confidential and Proprietary
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Google Confidential and Proprietary
Modelo Tradicional de 3 Etapas.
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Google Confidential and Proprietary
Momento Zero da Verdade
Novo Modelo Mental
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Google Confidential and Proprietary
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Fonte: MI4
50% É a parcela estimada de pessoas que irão procurar sua marca online, depois de serem impactados no offline.
Google Confidential and Proprietary
TV Jornal Revista Folheto
Computador
Celular ou Tablet
TOTAL
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Fonte: MI4Google Confidential and Proprietary
100 milhões
5º país
70 milhões
2º país
R$5,7 bilhõesinvestidos em publicidade na web em 2013
usam smartphone BR é o 4o maior mercado do mundo
em buscas no Google
mais conectado do mundo
de usuários de internet
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Fonte: eMarketer
Pesquisa online, compra offline.
Google Confidential and Proprietary
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participatividade
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A Era da Participação.
Google Confidential and Proprietary
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historias não somente
contadas e distribuidas para.
por.com.
consumidores
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Minhas experiências digitais
são melhorias, e não desvios.
Google Confidential and Proprietary
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Case: Dia Internacional da Mulher & Miojo Light Nissin.
“Em menos de 24 horas, o vídeo já conta com quase 1 milhão de visualizações no YouTube (Exame)”
(Comunicadores)
(meio&mensagem)
(propmark)
Video Case Nissin Dia da Mulher
Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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A jornada até a conversão é longa.
Ex: Caminho médio de compra do cliente na categoria vestuário.Google Confidential and Proprietary
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Como o Google pode te ajudar.
Google Confidential and Proprietary
Consideração Compra Fidelização
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YouTube.
Google Confidential and Proprietary
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Rede de Display.
Google Confidential and Proprietary
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Rede de Pesquisa.
Google Confidential and Proprietary
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Google Shopping.
Google Confidential and Proprietary
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Remarketing.
Google Confidential and Proprietary
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Remarketing.
Google Confidential and Proprietary
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Remarketing.
Google Confidential and Proprietary
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Como começar?
Google Confidential and Proprietary