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Obama for AmericaObama for America
David PlouffeDavid PlouffeCampaign ManagerDavid PlouffeDavid PlouffeCampaign Manager
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Bush: 286Kerry: 252
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Going up on Television Ear ly
«Alaska«Colorado«Georgia«Indiana«Michigan«Iowa«Missouri«Montana
«Nevada«New Hampshire«New Mexico«North Carolina«North Dakota«Ohio«Pennsylvania«Wisconsin«Virginia
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55
Obama Poised to Win Historic Level of Support from WomenObama Poised to Win Historic Level of Support from Women
54% 54%51%
54%50% 52% 52% 52% 52%
39%33%
40%40%36%
42%
48%
43%38%
0%
20%
40%
60%
80%
1996 2000 2004 May 14(Battleground)
May 18(Reuters/
Zogby)
June 1 (Gallup) June 8(Rasmussen)
June 11(NBC/WSJ)
June 15(Rasmussen)
Obama vs. McCainExit Polls
Gore Margin
+11
Kerry Margin
+3
Obama Margin
+12
Obama Margin
+14
Obama Margin
+12
Obama Margin
+12
Obama Margin
+19
Horserace Among Women
Clinton Margin
+16
Obama Margin
+13
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66
Obama Holds Dominant Lead Over McCain Among Obama Holds Dominant Lead Over McCain Among Hispanics, A Key Swing GroupHispanics, A Key Swing Group
2004: Kerry 53 2004: Kerry 53 –– Bush 44Bush 442000: Gore 62 2000: Gore 62 –– Bush 35Bush 35
67%
57%62% 62%
28%29%29%33%
0%
20%
40%
60%
80%
May 14 (Battleground) May 18 (Reuters/Zogby) May 31 (Gallup) June 11 (NBC/WSJ)
Obama McCain
Horserace Among Hispanic Voters
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77
Obama Consolidating Democrats as He Builds Obama Consolidating Democrats as He Builds Strength Among IndependentsStrength Among Independents
77
69%
78% 78% 80%
40%44% 46% 44%43%
39%44%43%
14%14%15%
21%
0%
20%
40%
60%
80%
May 18* June 8* June10** June 15* May 18* June 8* June 10** June 15*
ObamaMcCain
Horserace by Party
Democrats Independents
*Source: Rasmussen Reports Weekly Tracking
**Source: Gallup
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88
Expanding the Map: Turning Red States BlueExpanding the Map: Turning Red States Blue
88
46%49%
46%43%
47% 48% 50% 49%45%
49% 50%49%
41%
50%50%
38%39%
51%
42%
52%
42%
53%
42%
54%
0%
20%
40%
60%
80%
2004 May18*
2004 June3**
2004 May19**
2004 June15***
2004 June10**
2004 May14**
Horserace
Virginia Missouri Colorado Ohio Iowa New Mexico
*SurveyUSA
**Rasmussen Reports
***PPP
-8 +7 -7 +1 -5 +6 -2 +11 -1 +7 -1 +9
2004: Kerry Bush 2008: Obama McCain
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Winning in Traditional Battleground StatesWinning in Traditional Battleground StatesJune 18June 18thth Quinnipiac PollQuinnipiac Poll
99
47% 47%50% 48%
43%
51% 52% 50%
57%
34%
39%40%39%
45%42%40%
37%
43%
0%
20%
40%
60%
80%
Total Indep Women Total Indep Women Total Indep Women
Obama McCain
Horserace in Key Battleground States
FLORIDA
Source: Quinnipiac Polling, June 16
OHIO PENNSYLVANIA
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«Over 1.7 million total donors
«Over 1 million volunteers
«Over 5 million email subscribers
Unprecedented Grassroots Suppor t
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Carly Fiorina: “In Truth The RNC Is Raising Money Very Specifically For The Presidential Campaign, And By The Rules The Money That The RNC Raises Can Be Used For The Presidential Campaign. So, It Actually Is Very Relevant To Talk About What The RNC Raises.”John Roberts: “Let me come back to what you first said which is that the RNC has a lot of cash. It used to be that Republican candidates, the individual campaigns, used to kill the Democrats in individual donations. This year we don't see that. Why?” Carly Fiorina: “Well, I hate to keep correcting you, but in truth the RNC is raising money very specifically for the presidential campaign, and by the rules the money that the RNC raises can be used for the presidential campaign. So, it actually is very relevant to talk about what the RNC raises.” [CNN, 5/27/08]
RNC & McCain Money
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DNC v. RNC
4.4
53.6
0
10
20
30
40
50
60
Cash on Hand (In Millions)
DNCRNC