![Page 1: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/1.jpg)
Internal communications during the financial crisis: creating value on a small budget
Jan van Veen, Manager Internal Communications
Quadriga Internal Communication Seminar Berlin 30-9-2010
![Page 2: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/2.jpg)
2
Corporate Profile
Océ today:
Printing and business services B-to-B
133 years old
21,500 people worldwide
Annual revenue 2009:
€ 2,648 Billion
Net Income 2009:
€ - 47,134 Million
Worldwide distribution in 90 countries
Direct sales and services in 30 countries
10 R&D-sites in 9 countries
March 2010: Canon majority shareholder
http://global.oce.com/
![Page 3: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/3.jpg)
3
Océ IC in 2007
No dedicated internal communicators No international communications network No global intranet No corporate news No corporate media No involvement in CEO or strategy communications
![Page 4: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/4.jpg)
4
Our ambition for 2010
Set up international communications network Roll out global intranet Provide corporate news Launch corporate media Become involved in Board communications Become trusted partner in line communications and
project communications
![Page 5: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/5.jpg)
5
Crisis!
Decline in sales USA from September 2007 First lay-offs Q1 2008 Full crisis hits NL September 2008 Total headcount reduction 2,350 and counting Revenues down from 3.2 to 2.6 billion Euros Severe cost cutting measures Intranet development and roll-out stopped! Decided to freeze all 240 change requests
![Page 6: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/6.jpg)
6
Crisis
Budget before the crisis € 350,000 Budget after the crisis: € 5,000 Actual savings in 2009: € 20,000
![Page 7: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/7.jpg)
7
Our decision: how to work with 5000 Euros?
Smart use of existing media
and introduction of social
media for internal communications
Do what we can do best: be creative!
![Page 8: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/8.jpg)
8
What did we introduce?
Improved news service on our intranet and cross media approach
Rumorbuster Wikis Blogging Idea Generation Microblogging Social bookmarking OcéTV, including CEO interviews
![Page 9: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/9.jpg)
9
Improved news service intranet
![Page 10: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/10.jpg)
10
Rumorbuster
![Page 11: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/11.jpg)
11
Rumorbuster page
![Page 12: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/12.jpg)
12
Rumorbuster
Not stand alone: started after line management presentation
Rumors very successfully busted Hard to convince senior management Fun factor important Time consuming for IC
![Page 13: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/13.jpg)
13
Wikis
![Page 14: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/14.jpg)
14
Wikis
Used mainly at R&D Project wikis Product wikis Expertise wikis Department & Organization wikis
Supporting primary processes Good corporate example: Océ abbreviations Tool: MediaWiki
![Page 15: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/15.jpg)
15
Blogs
![Page 16: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/16.jpg)
16
Blogs
Used for smaller target audiences, 4 categories: Project blogs Product blogs Expertise blogs Department blogs
Very easy to use Content is king Little involvement for IC One template Tool: Blogengine Over 30 internal blogs started
![Page 17: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/17.jpg)
17
Idea Generation
![Page 18: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/18.jpg)
18
Idea generation
Custom made by our IT department 60+ ideas generated Very interactive at first Savings generated: € 800,000 Very time consuming for IC and financial department Stopped when CFO did not follow up Tool: Blogengine
![Page 19: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/19.jpg)
19
Microblogging
![Page 20: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/20.jpg)
20
Microblogging: Yammer
Started with 2 people, viral growth Now 1,800 people and counting! 80 groups Sharing of best practices Idea sharing Discussing innovations, products, competitors Saving money (duplication) and TIME! Tool: Yammer
![Page 21: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/21.jpg)
21
Social Bookmarking
![Page 22: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/22.jpg)
22
Social Bookmarking
So far R&D pilot Used by few, but dedicated people Good tool for knowledge rich environment Tool: Scuttle
![Page 23: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/23.jpg)
23
Océ TV
![Page 24: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/24.jpg)
24
Océ TV
Equipment costs around € 5,000 Basic training done in one day Very successful Used for internal communications of:
Board communications Events Product launches Projects
Around 100 videos produced internally
Evolved into external tool and website www.oce.tv
![Page 25: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/25.jpg)
25
Lessons Learned
Do you really need to spend money? Money is not the issue, organization is You can start bottom-up But, yes, senior management involvement helps! Don’t forget the adoption cycle Cross-functional approach (Communications, IT & IM) Culture > Ask questions and moderate if needed Social Media Guidelines needed Security issues did not occur, but need to be addressed New challenge: integration of tools Our tip: social media lab for experiment
![Page 26: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/26.jpg)
26
Questions?
http://twitter.com/janvanveen
corporate internal communications blog
![Page 27: Océ presentation internal communication Quadriga Conference Berlin 30 September 2010](https://reader033.vdocuments.net/reader033/viewer/2022061220/5485beb7b4af9f106c8b45d7/html5/thumbnails/27.jpg)
27