![Page 1: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/1.jpg)
STANLEYBLACK&DECKER
ΜΑΡΙΕΛΛΑ ΣΟΜΑ
![Page 2: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/2.jpg)
Μarielle Thomas (47)
Country (General) Director East Med - Greece, Cyprus & Israel at Stanley Black & Decker , Inc.
Country Mgr Greece, Cyprus and Balkans (Romania/Bulgaria) at Black & Decker
EUROPEAN SG&A COST REDUCTION FINANCE MGR (6σ)
Finance & Operations Mgr at Black & Decker
1998 - 2008 (10 years)
Project Manager ERP Solutions at Oracle Corporation
1995 - 1998 (3 years)
Project Mgr for ERP Implementation OLYMPIC AIRWAYS
Management Reporting Mgr at British Petroleum
1989 - 1995 (6 years)
Education
Cornell University - S.C. Johnson Graduate School of Management
Diploma, Change Leadership - Executive Mgt, 2011 - 2011
London School of Economics and Political Science
MSc, Economics / European Studies, 1987 - 1988
American College of Greece
BA, Economics, 1986 - 1988
![Page 3: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/3.jpg)
Two great companies merge
1936: 1st Utility Knife
1910: BDK Founded
1916: 1st Portable Power Tool
1992: DeWalt Premium Platform
1946: 1st Home Utility Drill
1961: 1st Cordless Drill
1965: 1st Locking Tape 1st Coil Nailer - Bostitch
1999: FatMax Launch
1843: SWK Founded
1857: 1st Wood Level 1869: 1st Bailey Plane
![Page 4: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/4.jpg)
$3.7B
$4.7B
Security $1.5B
CDIY $1.3B
Industrial $.9B
HHI $.8B
WWPTA $3.4B
$.5B
Fast. & Assem.
Yesterday
Security $2.4B
CDIY $4.8B
Industrial $1.4B
$8.5B
The Company
Today
![Page 5: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/5.jpg)
Construction & DIY Industrial Security
The range
![Page 6: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/6.jpg)
Λιγη Ιστορια...
![Page 7: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/7.jpg)
Background
2010
Today, 100 years later, Black & Decker® is a global marketer and manufacturer of quality
products used in and around the home and for commercial applications.
With products marketed in over 100 countries and approximately half of its revenues
from outside the United States, Black & Decker®'s product lines hold leading market share
positions in their industries.
Two young entrepreneurs, S. Duncan Black and
Alonzo G. Decker, founded a small machine
shop in Baltimore, Maryland.
They called it The Black & Decker®
Manufacturing Company.
Their shop has grown beyond anything they
could have imagined.
1910
![Page 8: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/8.jpg)
1916 - The world's first portable 1/2" electric drill
with pistol grip, trigger switch and universal
motor was developed and marketed.
1946 - A major market breakthrough was
achieved when Black & Decker®
introduced the world's first portable
electric drill for consumers.
![Page 9: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/9.jpg)
1957 - Black & Decker® began to move outdoors
with the first electric lawn edgers and hedge trimmers
for consumers.
1961 - Black & Decker introduced the world's
first cordless electric drill, powered by nickel-cadmium cell
![Page 10: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/10.jpg)
1968 - Black & Decker® developed
a unique power head for the
Apollo Lunar Surface Drill
to remove core samples
from the moon.
1971 - The original
single height Workmate®
was introduced.
![Page 11: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/11.jpg)
1979 - The Dustbuster® hand-held
cordless vacuum cleaner was marketed,
creating an entirely new category
of household appliances.
1996 - Launch of the original Multi Sander.
![Page 12: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/12.jpg)
1998 - The cordless Quattro Multi-Tool was
launched. It was awarded Millennium Product
Status by the Design Council in 1999.
2000 - The Scorpion® Handsaw/Jigsaw
continued the expansion of multi functional
products.
1999 - The Black & Decker Mouse ® Sander
was launched. Awarded the IDSA Design
Excellence Award in 2000.
![Page 13: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/13.jpg)
2006 - Launch of our innovative
Pivot® Dustbuster® hand vac.
The product was awarded the Plus X
award for design and ergonomics.
2007 - Launch of the AutoSelect®
Technology on cordless drills.
![Page 14: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/14.jpg)
2009 - Launch of the Black & Decker® Flexi Vac,
the only cordless hand vac with an integrated hose
that reaches like no other. Small size & Big Flexibility.
2010 - Launch of the AutoSelect® Multisander.
![Page 15: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/15.jpg)
2011 - Launch of the Black & Decker®
orbit the only hand-vac
That fits the palm of your hands
2011- Launch of Steam Mop that kills
99.9% of bacteria using only tap water
2012- Launch of Speedy Roller, the
easiest way to paint!
![Page 16: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/16.jpg)
DEWALT
![Page 17: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/17.jpg)
![Page 18: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/18.jpg)
Stanley produces annually over 152.400km of tapes
Enough to measure the Paris Metro 712 times!
Barcelona Trip - New York x 25 times!
Fun Facts
![Page 19: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/19.jpg)
The
Range
![Page 20: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/20.jpg)
10-151- 2,58€
10-280– 4,82€
10-425– 10,88 €
10-150–1,76€
10-018– 7,79 €
10-218– 15,46€
10-409– 4,36€
10-418– 5,68€
10-095– 5,24 €
10-820 - 25mm – 18,67 €
10-486– 12,07 €
10-475– 6,09 €
10-481– 9,80 €
Range Architecture Cutters
18mm 25mm
9mm
GO
OD
B
ETTE
R
BES
T
Retail price excl. TAX
![Page 21: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/21.jpg)
Tradesman Power Tool Packaging
![Page 22: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/22.jpg)
CHANGE
MANAGEMENT
Η ΓΙΑΥΔΙΡΙΗ ΣΩΝ
ΑΛΛΑΓΩΝ
![Page 24: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/24.jpg)
• 9 διεςθςνηερ
• 5 γεωγπαθικερ πεπιοσερ
• 3 rebranding
• 4 νεα brands
• 4 νεα ζςζηημαηα
• 78% αλλαγη πποζωπικος
• 65% αλλαγη πελαηολογιος
• 80% αλλαγη ππομηθεςηων
• 1 μεηακομιζη
• 1 αλλαγη ηοπικηρ αποθηκηρ
• 4 αλλαγερ αποθηκων ζηο Δξωηεπικο
• 1 εξαγοπα (BDK αγοπαζε)
• 1 εξαγοπα (η BDK αγοπαζηηκε)
15 σπονια...
![Page 25: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/25.jpg)
ΔΞΩΣΔΡΙΚΑ ΔΩΣΔΡΙΚΑ ΠΑΓΚΟΜΙΑ
![Page 26: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/26.jpg)
ΕΞΩΣΕΡΙΚΑ
ΠΔΛΑΣΔ
ΑΓΟΡΑ
ΑΝΣΑΓΩΝΙΜΟ
ΚΑΣΑΝΑΛΩΣΔ
![Page 27: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/27.jpg)
ΕΩΣΕΡΙΚΑ
ΟΡΓΑΝΩΗ
BU
SHARED SERVICES
ΕΞΑΓΟΡΕ
ΠΡΟΣΔΡΑΙΟΣΗΣΔ
ΣΔΥΝΟΛΟΓΙΑ
![Page 28: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/28.jpg)
ΠΑΓΚΟΜΙΑ
ΠΔΛΑΣΔ
REGIONAL
ΑΝΣΑΓΩΝΙΜΟ
BU
![Page 30: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/30.jpg)
Change before you have to.
Jack Welch
![Page 31: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/31.jpg)
15 σπονια...
![Page 32: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/32.jpg)
15 σπονια...
![Page 33: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/33.jpg)
KATA
ΤΠΔΡ
Η ΑΛΛΑΓΗ
![Page 34: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/34.jpg)
ΒΗΜΑ 1...
ΣΙ ΑΛΛΑΓΗ ΘΑ ΚΑΝΟΤΜΔ
ΣΙ ΡΟΛΟ ΘΑ ΠΑΙΞΩ ΔΓΩ
ΠΟΙΟΙ ΘΑ ΔΠΙΡΡΔΑΣΟΤΝ
ΚΑΙ ΠΩ
ΠΟΙΟΙ ΔΙΝΑΙ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ
ΚΑΣΑ
ΠΟΙΟ ΔΙΝΑΙ Ο ΩΣΟ ΥΡΟΝΟ
You have to lead people gently toward
what they already know is right.
Phil Crosby
![Page 35: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/35.jpg)
ΒΗΜΑ 2...
ΔΠΙΚΟΙΝΩΝΙΑ ΑΛΛΑΓΗ
ΓΗΜΙΟΤΡΓΙΑ ΑΛΛΗΛΔΓΤΗ
ΥΡΟΝΟΓΙΑΓΡΑΜΜΑ
ΠΟΙΟΙ ΔΙΝΑΙ ΣΩΡΑ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΚΑΙ ΓΙΑΣΙ
ΔΝΑΡΞΗ ΑΛΛΑΓΩΝ
Standing in the middle of the road is very dangerous;
you get knocked down by the traffic from both sides.
Margaret Thatcher
![Page 36: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/36.jpg)
ΒΗΜΑ 3...
ΤΛΟΠΟΙΗΗ ΓΙΑΥΔΙΡΙΗ ΑΜΦΙΒΗΣΗΔΩΝ
ΑΝΑΘΔΩΡΗΗ ΥΡΟΝΩΝ
ΑΝΑΛΟΓΑ ΜΔ ΣΙ ΤΝΘΗΚΔ
ΠΟΙΟΙ ΔΙΝΑΙ ΣΩΡΑ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΚΑΙ ΓΙΑΣΙ
ΣΑΓΙΑΚΗ ΑΝΑΓΙΟΡΓΑΝΩΗ
Sometimes when you innovate, you make mistakes. It is best
to admit them quickly, and get on with improving your other
innovations.
Steve Jobs
![Page 37: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/37.jpg)
ΒΗΜΑ 4...
ΔΠΙΚΟΙΝΩΝΙΑ ΑΠΟΣΔΛΔΜΑΣΩΝ
ΣΗ ΑΛΛΑΓΗ
ΥΡΟΝΟ ΑΦΟΜΟΙΩΗ
ΑΛΛΑΓΩΝ
ΝΔΟ ΜΟΝΣΔΛΟ ΝΔΑ ΟΡΓΑΝΩΗ
ΑΛΛΗΛΔΓΤΗ ΚΑΙ ΔΤΣΤΥΙΑ ΜΔΥΡΙ ΣΗΝ ΔΠΟΜΔΝΗ
ΑΛΛΑΓΗ
![Page 38: ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers. 1961 - Black & Decker introduced](https://reader034.vdocuments.net/reader034/viewer/2022042811/5fa34c70ea74a80bb125e367/html5/thumbnails/38.jpg)
To improve is to change;
to be perfect is to
change often.
Winston Churchill