Canara Bank - Pension Delivery TVC

We open on an old man who’s making his way through his living room with

the help of his walker.

He is pushing his walker and inching forward with tiny baby steps.

We notice the sun outside and see that a considerable amount of time has

passed.

Afternoon becomes evening as the old man inches forward.

Gradually, he reaches his destination – the couch.

Following which, he slowly lowers himself down.

Once seated…

he reaches for something on the table to the side of the couch and notices

that it isn’t there.

Then he turns his head to the left and to the right to locate this thing that

seems to be missing.

The camera now pans in to show us a TV remote.

And then the camera zooms out to shows us that the old man has spotted it

far away from him, on the kitchen counter.

The old man’s shoulders now droop as he sighs in regret.

When suddenly, we hear the doorbell ring…

and then see an envelope pop out of the ‘mail slot’ in the door.

The mail then floats across the room and lands right on the arm of his sofa.

The old man picks up the envelope and sees that it’s his pension.

Super:

Presenting Canara Bank Pension Delivery

Get your pension delivered right to your doorstep.

( In case of sickness & hospitalization payment either

in cash or by DD.)

We cut back to an invigorated old man who’s trying to lasso the remote

that’s on the kitchen counter.

At this point, we end on others like our character, dancing around the

Canara Bank logo, in the manner that it is portrayed in most Warli paintings.