100 clients/year
Photo credit: lamont_cranston (flickr)
20 hours/client
Photo credit: Nati Devalle (flickr)
Prepare good questions
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The client kickoff
Photo credit: M.V. Jantzen (flickr)
Set up analytics!
Photo credit: Ian Muttoo (flickr)
Where are your users from?
Google.com/Analytics
How did they find your site?
Google.com/Analytics
How are they looking at your site?
Google.com/Analytics
What are they clicking on?
Google.com/Analytics
What are they looking at?
Clicktale.com
Attention vs. Scrolling
Do they know the purpose of your site?
FiveSecondTest.com
Do they know where to click?
NavFlow.com
Is there previous research?
Photo credit: Mike Bonnet Jr. (flickr)
Look at Facebook
Photo credit: Ian Muttoo (flickr)
Look at Twitter
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Look at customer support emails
Photo credit: Duane Hess (flickr)
Then build your personas/profiles!
Photo credit: Bearman2007 (flickr) Thanks! - @awirtanen