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Business Plan
Owners
One Stop Solution
241, Rajnish Building,
Colaba Market,
Near Kailash Parbat Hotel,Mumbai400 005.
Telephone: 022-23165491
Fax: 022-23165492
E-Mail: [email protected]
TYBBAB
Parth Shah8
Nupur Mehta - 12
Pooja Mashru13
Sunishka Mehta17
Samir Parikh - 26
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I. Table of Contents
1.
Table of Contents.2
2. Executive Summary3
3. General Company Description.4
4. Products & Services6
5.
Marketing Plan
8
6.
Operational Plan19
7.
Management & Organization....25
8. Start-up Expenses & Capitalization.....26
9. Financial Plan..........28
10. Appendices..30
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II. Executive Summary
One Stop Solution is a professional cleaning and maintenance service for leather and suede
products and carpets started in the area of Colaba, South Mumbai. The venture is started by
five partners- Pooja Mashru, Nupur Mehta, Samir Parikh, Sunishka Mehta and Parth Shah.
The partners have graduated from the same university- Narsee Monjee Institutute of
Management Studies and they share immense amount of trust and understanding.
One Stop Solution is aiming to take opportunity of the lack of a professional high quality
cleaning service in the city and provide the customers with excellent facilities.
Leather is known to be a tough material but it is the one that requires most maintenance,
we are aiming to take advantage of this fact and provide regular maintenance services toour customers using extremely professional techniques undertaken by highly trained
individuals who will use quality solutions and tools for various processes.
We will be providing a variety of services like- cleaning, maintenance, re-colouring,
conditioning and repairing and since this concept is relatively new in India we are aiming to
tap this market and make more consumers go for this service rather than small time local
cleaners having unskilled labour and using local products.
The market we are catering to is a niche market mainly dominated by upper middle- upper
class and to tap this kind of market we are undertaking aggressive marketing strategies to
increase the scope and size of the market. With no direct competition in the market, we can
be the market leaders in this segment and generate customer loyalty even when new
entrants enter the market.
Based on our study of the market we have estimated a growth in the industry over few
years with increase in standard of living and increase exposure to professional cleaning
services.
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III. General Company Description
One Stop Solution will be providing the services of dry cleaning and maintenance of mainly
leather and Suede products and also carpets.
The leather and suede products include- handbags, travel bags, belts, shoes, wallets, carpets
and rugs etc.
Mission Statement: Our mission is to be recognized as a leader in the commercial cleaning
industry that provides quality service with superior outcomes at the same time creates a
steady, reliable and growing employment source for the community.
Companys goals and objectives:
Our goal is to provide world class and eco-friendly technology for drycleaning and leather/suede maintenance to our customers.
We aim to tap this market as there are very few companies that work on leather but
not on specific leather products and so have a temporarily monopoly to capture our
customers.
We are looking to establish and maintain a strong relationship with our stakeholders
and provide consistency in quality.
Expansion Strategy:
The different avenues that we are planning to expansion into are:
Location Expansion: In the near future we expect One Stop Solution to have
captured a sizeable market share in South Mumbai and hence would expand into
other profitable areas in the suburbs like- Juhu and Bandra, subject to a feasibility
study of those areas.
Future prospects also include diversifying into different product lines like -
Curtains, leather furniture and designer wear, we will be conducting a survey to
judge the demand for maintenance of these products and decide if its feasible
and we can plan to venture into them by the end of second year
Business Philosophy:Our business philosophy is to provide high quality service along with consistency is what a
company needs to acquire maximum market share.We believe that a strategy of aggressive marketing & promotion is the best way for a firm to
penetrate into a market like this, which is currently dominated by local dry cleaners and
small time local cleaners. The business we are looking at is mainly aiming a niche market
and planning to
The legal form of ownership will be: Partnership Firm.
We have chosen this form of business as all the five partners will have equal stake in the
business and equal decision making right.One Stop Solution is registered under the Partnership act as it is mandatory in the state of
Maharashtra.
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Industry Overview
The industry that we are operating in is the Professional Dry cleaning Industry.
According to our estimations, in the short run we do not see a growth in the industry but
eventually as the standard of living increases and a demand for such services increases with
the increase in purchasing power of the Indian consumers there is a high scope for growth in
professional cleaning industry.Once the industry grows, there will be more players in the market and we will plan
promotional and competitive strategies for the same.
Core Strengths: High quality service with a variety of techniques used
Different prices for different types of fabrics
Specialized service offering in leather and suede maintenance
Highly trained staff using professional techniques in processes
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IV. Product & Services
Services Offered :The following are the services provided by One Stop Solution:
MAINTENANCE/ PROTECTION
LEATHER AND SUEDE RECOLOURING
INK AND STAIN REMOVAL
LEATHER AND SUEDE CLEANING
CONDITIONING
LEATHER AND SUEDE REPAIRING
Competition in our industry comes from the different types of services provided by the
different service providers and the quality of the service thus provided
Competitive Advantage:
One Stop Solution is the first entrant in the market for providing specialized professional
cleaning and complete repair and maintenance for all your leather and suede products.
We have no close competitors in the market who provide professional specialized
services for only leather and suede, except Pressto, which is actually a laundry service
unit for garments and accessories cleaning.
One Stop Solution provides not just cleaning and stain removing service, unlike Pressto,
but also all sorts of leather and suede care treatments like repairing, recolouring,
protection and conditioning.
At One Stop Solution, we have trained professionals and executives who can analyze
individual problems efficiently and work on each item according to the quality of the
leather and the nature of treatment required for fixing each item. Thus, each item that
comes to the store is thoroughly scrutinized and taken care of.
The prices are differentiated based on the services availed by the customers and
depending on the size of the product or damage. Thus, we give customized pricing also
depending on the type of services required.
The quality of the Solution and machine used by us for the different services is excellent.
Our suppliers Leather Magic and Rug Doctor are both well established in their
respective markets since 30 and 12 years respectively and have credibility globally.
Transparency of all the processes that take place in the store.
Guaranteed delivery of items within 2-24 hours. Delivery of the products to the
customers house is done by us as a value added service.
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The marketing and advertising strategies undertaken by us are very well formulated and
strategically planned to create positive word of mouth publicity for our firm and to build
a brand name in the market.
We will be collaborating with a few luxury brands which have their stores in the city, so
all the customer complains they receive regarding leather and suede products can bepassed on to us.
Competitive Disadvantages:
Pressto, which is a near competitor is an established brand in India since 2008 and has a
good reputation in the market.
Pressto has many stores distributed in different parts of the city, while we just have one
store in the city, as of now.
Premium pricing as compared to the local dry cleaners in the city, as we believe in
providing only quality service. Thus, due to premium pricing, our target market is very
niche.
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V. Marketing Plan
Market Research:A market research was carried out by us to judge if a demand is there for the services
provided by us. We found that there is a great demand for our services. The detail of ourresearch is attached in the appendices.
A primary research was undertaken by us with a sample size of 50 respondents.
An Online Questionnaire was filled by these respondents which gave us insightful
information about the requirements needed in our business model.
The researched helped us understand that we are catering to a niche market.
Economics:Facts about our industry:
When we enter the market and establish our business, we would be the first movers and
hence be a monopoly in the market. Although, we do expect Pressto to move in as ourcompetitor soon, but since we would be acquiring the market and technology first, we
expect to capture the market and remain as market leaders.
Our services do not currently exist as we are creating a new market for ourselves. We did a
level of market research to find out whether people actually demand for our services, we
learned that we could tap only a niche market. With further market research we learned
that in the niche market that we are looking to target customer who use good quality
leather & suede products, there is a very high demand for the services we are hoping to
provide.
With the growing potential of purchasing power and rising standards of living, the
consumers are becoming more aware about the brands and luxury products available in themarket.
Furthermore, the growth potential of One Stop Solution is large. We are looking at opening
more stores in Mumbai itself targeting areas like Juhu, Bandra and Powai for a similar
customer base. Later, we will also look into targeting cities like Delhi and Bangalore after
doing a detailed feasibility study.
Barriers to entryPricing strategy:
Since One Stop solution would be the first to enter the market, the major barrier we would
face would be our costly pricing.
Consumer acceptance and brand recognitionAs first movers in the market, we will have to work towards building consumer acceptance
and creating a strong brand image and identity in the minds of our customers. We will have
to ingrain the regular maintenance of leather and suede as an important aspect of the
customers lives.
To overcome the costly pricing barrier, we intend to only target those customers that
who are willing and able to afford such skim pricing strategies. We would also be providing
membership and privileges to our customers to encourage repurchase of the services we
provide.
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To increase acceptance, we are stressing on innovative marketing and promotion
strategies to encourage our customer buying behaviour. We are also tying up with well-
known brands so that the customers that approach those brands would have further faith in
our services.
SERVICES:
The following are the features and the benefits that the customers can derive out of our
services:
PEAU: CompleteLeather Care
Any item that is made from leather or suede demands specialist knowledge and
expertise. Any kind of stains, discoloration, repairing and protection required to
make your leather and suede products look fresh and vibrant is provided by OneStop Solution. These mainly include leather and suede bags, belts and coats/ jackets.
CHAUSSURE:Complete Shoe Care
At One Stop Solution, we clean, repair and restore your most precious designer
shoes and other small accessories with international standard and care. Our services
would include recoloring, specialist stain removal, damage repair and overall a
complete makeover of your most loved collection.
TAPIS: Carpet and Rug CareWe cater to cleaning and the best maintenance solution for your precious carpets
and rugs of any kind.We remove stains and dirt that accumulates over a period of
time, in no time!
Customer Analysis:
Our targeted customers are going to be consumers who use leather and suede products.
They will be people that have a relatively high purchasing power as we are looking to
provide niche services that would appeal such customers. Our service is a luxury and not a
necessity, and hence it wouldnt be demanded by the masses.
The consumers would have a large disposable income to avail our services. The consumers
can avail our services at our store, and they would not have to go through any middle men.
The age group for our target market would be mainly men and women from the age of 18
till the age of 60.
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Although it may seem like we cater mainly to women, we also provide certain services that
could be relevant to men too (eg. Shoes, Belts, etc.) and as our market research shows,
there is an almost equal demand from men as well.
The best way to segment the customers for this enterprise is on the following basis:Corporate Customers: High End Branded Stores-We have approached a few elite brands like
Louis Vuitton, Hermes, Gucci, Bottega Veneta etc. and are also in conversation with few
more brands like Salvatore Ferragamo, Jimmy Choo and Versace.
Individual Customer : These are the retail customers that would approach our store
directly.
Frequency of Usage :
1) Contract Customers : These are customers who are have a contract with us to
provide monthly services for a agreed fixed price. These are mainly our
corporate customers. These are our platinum class customers.
2) Loyal Customers: These are the customers who render our services more
than once and help us get more customers with a positive word of mouth.
They are our Gold class customers.
3) One-time Customers: These are customers who are serviced just once.
These are any kinds of customers who have availed our services only once.
They are our lead class customers.
Advertising and Promotion Strategy:
We plan to have an aggressive marketing strategy since we are targeting a niche
market and we are aiming to create a high level of awareness so that the customers
approach us with a positive mindset.
We are planning to create a positive brand image in the minds of our customers
which would lead to a long lasting relationship between our customers and us.
Mediums of Advertising used:
Print: We are planning to have print ads in high end magazines like Vogue, Femina,
GQ etc since the readers of these magazines would be our main customers and wouldbe a perfect way to advertise our store.
Internet: We will use social networking websites like Facebook and Twitter.
www.facebook.com/oneStopSolutionmumbai
We are also planning on sending an email to the people who have filled our
questionnaire and we will be offering a 15-20% discount on the first product cleaning
which will help us acquire them which in turn help us with a positive word of mouth
for our services.
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Effective Strategies that will be adopted:
We are having a tie-up with high end brands where if a customer returns their
leather/suede product for repairing they would forward it to us and for which they will be
giving us a fixed amount every month.
Competition:
We are the first movers in the market and we provide a relatively unique service. Our
closest competitors are Pressto cleaners who have only one of their units directed
towards such operations. Pressto offers the same service for all kinds of products; however
they have certain drawbacks-
Unlike One Stop Solution, Pressto uses the same techniques for the kind of fabrics.
Customers are not very aware of Pressto providing such services as it is majorly
restricted to garments only.
Due to the techniques used by Pressto they are not recommended by the stores of
the brands we cater to.
Also, they have a wide market and are not targeting the designer bag segment
effectively, while it is this segment that is looking out for such efficient services.
Factor One Stop Solution Strength Weakness Press ToImportance
to Customer
Products/Service
caters majorly to the
market of leather and
suede products
Caters to all the products
with the same technique for
the offered services.1
Price
Different prices for the
services according to the
fabric
Same price for all theservices irrespective of the
fabric
2
Quality
perfect quality is
achieved due to different
techniques being used
same technique for allservices, does not provide
perfect solution
2
Reliability
As the working is manual
and solution changes with
a change in fabric so it is
guaranteed to achieve
results for the customer
As the same solution is usedfor all the fabrics, results
cannot be guaranteed to the
customers.
2
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Factor One Stop Solution Strength Weakness Press ToImportance
to Customer
Expertise
We have knowledge only
with respect to leather
and suede products
Large and establishedorganization.
4
Company
Reputation
We are a new company
and have to build a
reputation.
Is reputed and has picked up. 3
Location
We are offering
services in Mumbai
only through only one
unit.
they offer services only atone location but their
channel is spread across
the city through theirother stores
4
Appearance
It wont be like a
normal dry cleaning
store, but will be a
different experience
for the customer to
see the process done
in front of them.
like a normal store wherethe customer drops and
collects after the service
is done.
2
Sales Method
Direct sales can take
place at the designer
stores too.
designer stores do notrecommend them
2
Advertising
strong advertising
through various
vehicles like
magazines, fashion
shows, one to one etc.
main source is throughthe other stores they
have in the city.
2
Image
more of a designer
laundry with
sophisticated services
like a general laundryservice where you drop
and pick up your valuable
good.
2
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Niche:We are the first movers in the segment of providing solutions for the cleaning and
maintenance of leather and suede products. Our customer base consists of people using
designer products of different fabrics like leather and suede.
There are many dry cleaning companies in the industry who provide services only for
garments but we are the first ones in the city to provide services for cleaning and
maintenance of leather and suede products only. Thus, our market is very well focused on
dry cleaning of leather and suede products.
Strategy:-
Promotion
One of the most difficult segments would be promotion in this segment as we are the first
movers in the market. To educate our customers about our service we will have to
undertake various vehicles of promotion. Initially, we will use our network of friends and
relatives to get the wheels rolling and start generating a buzz about our services.
A. Advertising- We plan to put up our advertisements in the selected newspapers and
magazines with respect to fashion and accessories. These mediums are most apt for our
target market, which majorly includes the upper middle class and upper class.
B. Sponsorship- We also intend to sponsor a fashion week as an accessory maintenancepartner which will help us to talk more about our services and brand recognition.
C. Direct marketing- When we open up our store we will certainly be distributing our
brochures in and around the area so that the residents are aware about the services
available to them in their vicinity.
D. Branding- As we intend to tie up with the high end brands as a part of their after sales
service our standees will be put up in close proximity to their store which will help in
customer generation.
E. Exhibitions- In order to acquire customers we will take part in various exhibitions to let
the customers know about our distinguished services.
We will have a strong online presence too on social media platforms as it connects to every
target market through various social media vehicles.
As a part of customer generation we will also be educating the employees at the luxury
stores about our distinguished services and how it can help their brand with respect to after
sales services. This will be a very important catalyst as every customer of the high end
brands gets acquainted with the services provided by us. Other than that the partners will
undertake personalized marketing where our customer base will include personalities fromthe society, film fraternity, corporate etc.
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Promotional budget-
1. Advertising- We will put up advertisements in monthly supplements, 3 months before
opening the store. The cost incurred will be Rs 23,000.
2. Sponsorship- As we will be sponsoring a particular event with respect to fashion andaccessories we will aim to spend Rs 1,00,000 on such sponsorship. This will be the
sponsoring an event like LAKME FASHION WEEK, ACCESSORIES INDIA etc.
3. Direct marketing- Pamphlet printing20,000 pamphlets @ 90.p each = Rs. 18,000
Brochure distribution man power @ Rs. 500 per person per day = Rs. 5,000
4. Exhibitions- We will be a part of exhibitions every 2 months so that we can stable our
reach and we aim to spend Rs 40000/- dual monthly.
Pricing :-
Our pricing method is quality based pricing. Our main aim is to make the customer feel the
difference in the service being provided as compared to the other usual services they avail.
Our pricing strategy is in relation to the market analysis done. We will start increasing the
prices after a certain level of customer base is achieved. The prices compared to other dry
cleaners charge for cleaning of such products is higher due to the better techniques and
service we provide. The major factor for our service offering is solely the quality of service.
Our customers make their purchase decisions mainly on the base of the result of the service
and not on the price they are paying for it. We intend to revise our price structure annually.
We will not be having any credit policies.
Product
Price
Leather/Suede
Protection
Recolouring
Leather and
Suede
Cleaning
Leather and
Suede
Ink &
Stain
Removing
Leather
Repair
Rug &
Carpet
Service
Leather
Conditioning
small 3000 5800 2500 3700 4600 150/sq feet 3100
medium 3700 9250 3300 4000 4700 4000
large 4300 14000 4500 4500 5100 6000
suitcase 10500 custom 7800 4500 6000 11000
shoes 3000 N.A. 2500 3700 4600 3100
belts 3000 5800 2500 3700 4600 3100
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Proposed location
Such a store would have maximum feasibility if it is located in proximity to stores selling
designer products. In Mumbai, such stores are not many, but a majority of such stores are
located in South Mumbai. So the most apt place with respect to our investment and location
of the designer stores we plan to rent a 750 sq. ft store in the area of Colaba. The selected
location is favourable to us as we are very close to the designer stores and according to a
research our major customer base is in these areas.
Address:-
241, Rajnish Building,
Near Kailash Parbat Hotel,
Colaba Market
Mumbai - 400005.
Distribution Channels:
We are looking at direct sales to our customers where the customers will be approaching
our stores directly and availing our services based on customised pricing.
We are also having a tie-up with various brands wherein they will pass on any damaged
products to us for repair.
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Business Analysis
PORTERS 5 FORCES
1. Threat of New Entrants: Since this is relatively a new market we do not see new
entrants in the market in the near future but yes, eventually we are expecting more
players entering the market but by then we would be an established brand and
customer loyalty will be present but we can plan promotional activities for the same.
Since when we are entering the market it is a niche one but we are gradually
planning to build up a presence in the industry.
2. Threat of Substitute Service: Our main threat would be our customers switching to
local dry cleaners or going for a do it yourself method whereby they will undertake
the cleaning and maintenance process at home.
3. Bargaining power of Suppliers: Since our suppliers are in America, we have spoken to
them and we are the only firm that has access to their products in India which would
act as an entry barrier for the new firms.
4. Bargaining power of Buyers: The bargaining power is low of the customers as it is
relatively a monopoly but once new firms enter the market, the buyers can exert
influence with various factors like price reduction, high value, etc
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Sales ForecastThe forecasts for our company have been made in accordance to the market analysis and
historical sales that have taken place in this particular segment. We have evaluated our
sales keeping in mind the target market and size. Over the years the stores around the city
have observed an increase in the usage of leather and suede products.
The monthly forecast for year 1 shows that the sales are directly related to our marketing
strategies and our personalized marketing with our clients. In the first few months we hope
to spread the word about our services and capture a large market share. While making our
sales forecasts we have also kept in mind competitor entry in the market but our niche of
handling the products with a different technique helps us to overcome this barrier. An
average of 12% increase in sales over the months has been forecasted.
4046 55 57
5966 68 71
7685 89
91
Monthly Sales Forecast
116
126
177
238
48
20
78
leather/suede protection
recolouring leather and
cleaning leather and suede
ink &stain removing
leather repair
rug and carpet service
Leather Conditioning
Product Sales Forecast
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The above graph shows the forecast for services being offered to our customers. According
to the forecast it is observed an increase in the usage of the services provided by our firm.
Certain services like ink and stain removing, cleaning of leather and suede show a growth of
15% rise over the month, while the services show a growth of 8.5%.
The forecasts also observe an increase in the yearly growth of the services due to the
increase in the purchase of such products in the future. According to our market analysis,
the usage of such products would increase at a rate of 24% yearly that enables us also to
grow with the growth industry. It has been observed that there would be a 30% growth in
the consumption of our services from year 1 to year 2 and a 21% growth from year 2 to year
3.
803
1190
1418
Year 1 Year 2 Year 3
Yearly growth
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VI. Operational Plan
ProductionAll kinds of services that are offered by us take place at our store itself by our trained
professionals.
We have ensured that the solutions and machine used by us are of the best quality. To
ensure that the quality of our service is maintained, all the products that come to us go
through a 6 stage process regardless of its category. The 6 steps involved are as follows:
INSPECTION:
Each item is carefully inspected for stains and irregularities.
STAIN/ DIRT REMOVAL:
Each stain in individually treated with special stain/ dirt removing products.
CLEANING:
Customized and tailor made cleaning for each item depending on the level of treatment
required.
HAND FINISHING:
Any loose end with regards to the thread work is looked into by our specialists.
QUALITY CHECK:
Every item then goes through a final quality check to make sure the item is perfectlyfinished and returned to the customers.
PACKAGING:
Each item is then carefully and individually packed and kept as per the preference of the
customers.
PROCESSES:The cleaning processes involved for the Peau and Chaussure category are the same, but
differ for the Tapis category. They are as follows:
PEAU AND CHAUSSURE CATEGORY SERVICES AND PROCESSES: The solutions used for each
service category may or may not be the same for Leather and Suede, depending on the type
of the problem. All the product care solutions used by us will be imported by us from a
supplier in the USA who manufactures such Leather and Suede care products under the
name of LEATHER MAGIC.
Maintenance/ Protection: For Leather Items:
PRODUCT NAME: Leather Protection Cream.
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DESCRIPTION: Leather Protection Cream Protects Leather from staining, soiling, cracking
and premature aging. It provides a protective shield to the surface of the leather to make it
water repellent and Stop absorption of liquids and unwanted oils into the leather. A simple
Wipe-On, Wipe-Off application that forms a barrier between the leather and foreign
material such as oils, liquids, alcohol, normal dirt and soiling and much more. This barrier
makes regular cleaning and maintenance much easier while keeping the leather lookingimmaculate. Leather Protection Cream will also prevent build up of Body Oils that cause
darkening of the leather and ultimate breakdown of the fibers. Contains no Silicones,Heavy
Oils or Animal Fats which can damage leather. Leaves no oily residue. Will not stain leather
when properly applied. A regular maintenance routine that includes cleaning, conditioning
and Leather Protection Cream should be performed every three months to keep leather
looking and performing its' best.
DIRECTIONS: Make certain that the leather is clean before applying. Apply Leather
Protection Cream to a slightly dampened cloth and wipe the product over the surface of the
leather. Allow the product to remain on the surface approximately 5 minutes, then buff dry
with a dry, soft cloth. Keep the unit out of service for 30 minutes. Always test LeatherProtection Cream on a hidden area before general application.
For Suede Items:
PRODUCT NAME: Fabric Guard
DESCRIPTION: The Fabric Guard has been especially designed for protection of NuBuck
leather, which is popularly called as Suede. The Guard Makes the Suede highly water
repellent as Suede can easily get spoilt by water. It is preferred to get this treatment done as
soon as a new Suede item is purchased to take precautions for future damage. The Fabric
Guard will not stain or cause any change in the feel on the fabric.DIRECTIONS: Same process to be followed as for Leather.
Repairing:
- PRODUCT NAME: LM- 2002 Mini Pro Leather Repair Kit
DESCRIPTION: The repair of leather has traditionally, been a highly controversial and
misunderstood subject. Most people do not even realize that leather can be repaired. But
leather has been successfully repaired and refinished by a select few professionals for many
years. Leather, by its very nature, is a natural product and therefore must be treated much
differently than other forms of upholstery material such as vinyl. Leather cannot be repairedor treated in the same manner or with the same materials as vinyl.
DIRECTIONS: Training
PRODUCT NAME: LM- 3001 Deluxe Leather Restoration Kit
DESCRIPTION: strongest repairs possible by permanently bonding to the edges and surface
of the leather. This repair compound is water based, requiring no heat, and has been
formulated to remain extremely soft and flexible to recreate the natural look and feel of
even the finest leathers. Repair cuts up to 4 long, and holes up to 2 diameter. After you
have completed the repair, you will then be able to completely cover over the damagedarea with a new color coating. This color coating will blend the new finish into the
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surrounding leather, and create a completely invisible repair that replicates the original
leather finish. This combination will produce Professional quality results
DIRECTIONS: Training
Cleaning:
For leather items :
PRODUCT: Leather Cleaner
DESCRIPTION: Leather is just like skin and must be carefully cleansed in order to retain its'
beauty. Through normal everyday use, dirt, grime and body oils accumulate on the surface
of leather. If these are not regularly removed by thorough cleaning, the leather finish will
begin to turn stiff and brittle which leads to cracking of the finish. Regular household
cleaners must not be used as they are not "leather specific" and may actually cause severe
damage to the leather. To keep leather looking and feeling its' best, you must first clean it
and then replenish the lost oils and moisturizers
DIRECTIONS: Use a soft cloth or sponge and soak well with Leather Cleaner. Wipe a small
area gently. Do not scrub the area as this may cause surface damage. Allow the cleaner to
dissolve the dirt and grime from the surface with light strokes. Immediately rinse the area
with clean water and allow to dry. It is highly recommended that an application of Leather
Conditioner be applied immediately after cleaning to replenish any natural oils that may
have been dissolved during the cleaning process.
For Suede items:
PRODUCT: Suede Leather Cleaner
DESCRIPTION: Removes heavy soiling, oils and light stains that occur in NuBuck type leather
(Suede). NuBuck Leather Cleaner is balanced to the pH range of leather itself, and rinses
away easily.
DIRECTIONS: Use a soft bristle brush to brush over the surface of the leather. Spray a light
mist of NuBuck Leather Cleaner over a small area. Continue to brush the leather gently until
dry. Do not scrub the area as this may cause surface damage. Allow the cleaner to dissolve
the dirt and grime from the surface with light strokes. Heavily soiled areas may be blotted
with a clean dry cloth to absorb any excess soiling or stains. Allow to dry.
Recolouring:
- PRODUCT: Leather Dye & Re-colouring Kit
DESCRIPTION: All Leather will eventually wear and fade. Light surface cracks will appear
which causes the leather to look old and deteriorated, but the leather itself is still in good
condition. All that is needed to restore the finish is a new colour coat. This Leather Re-
colouring and Painting kit allows you to recolor worn and faded leather easily. The paint for
leather provided is a water based material that is designed to be highly compatible with
leather. The finish provided will be a permanent, long lasting finish that will give you many
years of service.DIRECTIONS: Training
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Ink and Stain Removal:
- PRODUCT: Ink and Stain Remover
- DESCRIPTION: Stubborn stains, Ball Point Pen Ink, Permanent Marker, lipstick, crayons and
other unsightly marks are one of the most difficult things to deal with when it comes to
caring for your leather. Leather Magic Ink and Stain remover is designed to enable you to
remove these types of stains with little difficulty. Ink and Stain Remover will not damage
your leather. When used properly most stains will be removed successfully without any
noticeable effects to your leather. Works on all types of leather and Suede.
- DIRECTIONS: Apply a small amount of Ink and Stain Remover to a clean, dry cloth. Gently
wipe over the affected area. DO NOT SCRUB HARD! This may cause discolouring of the area.
Allow the chemical to dissolve the stain while continuing gentle wiping. Several applications
may be necessary on very stubborn stains. After stain is removed, clean the area with
Leather Magic Leather Cleaner. The use of Leather Conditioner is highly recommended to
help prevent future stains.
Conditioning:- PRODUCT: Leather Conditioner
- DESCRIPTION: Conditioner regularly to keep your leather looking and performing its'
best. Leather Conditioner will restore the soft, supple feel and functionality of leather that
has become dry and stiff from exposure to direct sunlight, dry climate, harsh cleaning agents
and other factors. Leather Conditioner protects leather from cracking and premature aging,
by providing the essential oils and lubrication that it needs to remain soft and supple. It is
made from "Fat-Liquors", glycerines and the finest oils to penetrate easily into the fibers of
leather providing natural lubrication to keep the fibers from breaking and tearing under
friction.
- DIRECTIONS: Shake well. Make certain that the leather is clean before applying
conditioner. Apply the conditioner with a damp cloth, towel or sponge covering the entire
area well. Allow to stand for several minutes, then wipe off any excess and buff with a clean,
dry cloth. Always test Leather Conditioner on a hidden area before general application.
TAPIS CATEGORY SERVICES AND PROCESSES: The Carpet and Rug Cleaning machine has
been imported by us from a supplier in USA called RUG DOCTOR
- PRODUCT: Rug Doctor Mighty PRO X3 Deluxe Package-DESCRIPTION: The Mighty Pro X3 gives true professional carpet cleaning results. With the
one pass cleaning system, no repetitive back and forth motion is required. The secret is the
X3's Injection, Agitation and Extraction process.
- DIRECTIONS:
Injection
First, the X3 uses jets to powerfully inject hot cleansing solution into the carpet pile. It
penetrates deep down where dirt, grime, grease, germs and dust mites reside.
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Agitation
Next, the triple-row vibrating brush technology deeply scrubs and scours all sides of the
fiber allowing the cleaning solution to release the stains in just one pass for quick, effective
cleaning.
Extraction
Finally, the commercial-grade vacuum motor sucks up and extracts the filth into the X3s
large-capacity reservoir allowing you to dump it down the drain.
2.Location-
We would be operating out of a 750 sq ft office located in the Colaba, South Mumbai. This
place could be beneficial as all the major brand outlets are located around the store and our
market analysis suggests higher usage of designer bags around this area of the city. This
store would not only assist the customers for their services but also take care of the
organizations administration chores.
Another advantage of having our shop at this location is the continuous flow of people
living in Colaba visiting the area.
3.Legal Environment-
Our store will be registered with the municipal corporation of the city and thus
the necessary permits will be acquired for the same.
We will be procuring a driving license for the driver of our delivery van.
Permission from Colaba Causeway Welfare Association to establish our store in
the region.
Permission from Brihan Mumbai Municipal Corporation to dispose of wasteful
liquids with their authorities.
4. Personnel
Apart from the 5 promoters we would also be recruiting skilled and unskilled labour for
carrying out the business activities. Our pay structure is designed keeping in mind the
currently prevailing rates of daily wages in the city.
Three highly skilled employees will be employed who will undertake all the
services at the store. (3x15,000=Rs. 45,000)
Two executives at the front desks to assist the customers and undertake the
daily working of the store. (2x20000=Rs. 40,000)
Our partner Nupur Mehta has received training in this segment so she has been
assigned as our store supervisor who will undertake the daily working of the
store.
One security guard will be placed during working hours of the store.
1x8000=8000
One driver will be hired to assist in the delivery of the finished goods.
10000x1=10000
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Our partner Nupur Mehta has received training in the US from Leather Magic
and thus she is able to provide training to the employees about how to use the
different products in the right way. The employees will also be trained from our
end as to how to interact with the customers for effective CRM and how to
treat the goods and take all precautions with the customers accessories. The
employees at the store will also be briefed about handling the cash and doingthe necessary paper work.
Inventory control-
We plan to hold three month worth of inventory as stock at any point of time.
As our solutions and tools required for servicing will be coming from the United
States the lead time for ordering will be 15 days.
Suppliers-
As we require high-end solutions for the services we are providing, these solutions will be
shipped from the United States for final consumption at our store. Our supplier is Leather
Magic and Rug Doctor from Monroe. As for backup we intend to keep a months back up at
our store.
Credit policy-
We wont be having any credit policies. Customer will pay after the service is rendered.
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VII. Management & Organization
At One Stop Solution, the partners constitute of Samir Parikh, Nupur Mehta, Pooja Mashru,
Sunishka Mehta and Parth Shah.
1. Sunishka Mehta will be heading the Finances and Accounting, she has a strong
finance back ground. Having interned at Enam Securities in the investment banking
department she has considerable knowledge about finance and accounts.
2. Parth Shah brings to our enterprise a strong and unique approach to run our
marketing department. Having good experience working for college fests he not only
was a part of college fests as a committee member but also was the vice chairperson
of Vaayu-2He also interned with Max flex and Imaging systems in the marketing
department and therefore brings to our project a fresh and wholesome outlook.
3.
Samir Parikh will be assisting in marketing functions of the organizations. Havinginterned at Key India Graphics in the direct marketing department he is very well
connected in the industry. He will be of utmost importance in helping the
organization get new business.
4. Pooja Mashru will be leading the promotions and public relations activities of the
firm.She brings to our company a whole ideology of advertising and marinating
relations with not only our clients but also consumers. Having interned at Bright
Enterprise , she brings to the company unique, creative and inventive ways to help
channel and eliminate any communication gaps between our clients and consumers.
The functions taken up by the partners might be overlapping in nature , which is adjusted
amongst. All the business partners have been classmates during their graduation in business
studies and share an understanding rapport amongst them.
We have hired D. Kothari and associates as our accountants. Their firm has been in the
industry since the past 20 years and we believe they will provide us with the right solution
to our financial problems.
Our mentor Mr. Goel has guided us through our project and provided us with insightful
information which helped us make our business plan.
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VIII. Start-up Expenses & Capitalization
The financial plan outlines the start-up and growth of One Stop Solution. Initial investment
of Rs. 20, 00,000 will be provided by the 5 partners, contributions of whom will be in equal
proportion. The required fund for the start-up venture is Rs. 18,80,850. Details of which canbe found in the appendix. Given how stable and healthy the projected financial appears to
be, ambitious plans of expansion have been outlined in the expansion strategy.
Capitalization
Partners bring equal capital of Rs. 5,00,000 each adding up to a total of Rs.20,00,000. Since
we do not require any more capital, we are not taking any loan.
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IX. Financial Plan
The financial statements have been attached as pdf documents. We have included the following:-
1. Cash Flow statement month wise for the first year.
2. Projected Profit and Loss for the first 3 years.
3. Opening day Balance Sheet.
4. Break even Analysis
Break even Analysis
Year 1
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
April
May
june
july
august
september
october
november
december
january
february
march
revenue per cutomer
Cost/customer
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Year 2
Year 3
The break even analysis suggests that the cost per month is achieved after the 1st
year. After
the first year the revenue per customer goes above the cost per customer. This results in
break even for the organisation.
0
1000
2000
3000
4000
5000
6000
april
may
june
july
au
gust
septem
ber
october
novem
ber
decem
ber
january
february
m
arch
revenue per cutomer
cost per customer
3600
3800
4000
4200
4400
4600
4800
5000
april
may
june
july
august
september
october
november
december
january
february
march
revenue per cutomer
cost per customer
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X. Appendices
1. The Brochure designed for our company is as follows:-
Page
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2.
Our entire service process can be explained with the help of the following blueprint:-
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3. A detailed list of equipment owned & purchased is given below :-
INVENTORY LIST WITH COSTS
Particulars (Product name) 1 USD
Quantity ( in
gallons) Price ($) Amount (in RS)
Leather Dye & Recolouring Kit 55 1 $ 220 12,100
Leather Cleaner 1 $ 70 3,850
Suede Leather Cleaner 1 $ 70 3,850
Leather Protection Cream 1 $ 210 11,550
Fabric Guard 1 $ 160 8,800
Ink & Stain Remover 1 $ 200 11,000
LM 2002 Mini Pro Leather Repair Kit 1 $ 224 12,320
LM 3001 Deluxe Leather Restoration Kit 1 $ 48 2,640
Leather Conditioner 1 $ 238 13,090Rug Doctor Mighty PRO X3 Deluxe 1 $ 630 34,650
TOTAL 113,850
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4 .Market Research studies:-
Questionnaire
One Stop SolutionThis is a short questionnaire regarding a survey on the attitude of consumers towards a laundry service for
their expensive leather and suede products. We shall be grateful if you could fill the questionnaire and help
us get information on the same.
An honest attempt for the same shall be of great help
Thank you.
One Stop Solution
*Required
Name *
Sex *
Male
Female
Age *
E mail address *
Do you use leather and suede products ? *
eg. Handbags, Luggage, Belts, Shoes etc
Yes
NO
Continue
Page 2Are you hesitant to go to a local dry cleaner for your expensive products ? *
Yes
No
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Maybe
What would you do if your leather products got spoiled and the store you purchased it from is not in
your city ? *
Local Dry cleaner
Go to a similar store
Try cleaning yourself
Go to a specialist cleaning store
Did you know that your leather and suede products need regular maintenance ? *
Yes
NO
Would you consider going to a specialised professional dry cleaner for your expensive products ifavailable in your vicinity ? *
Yes
No
If yes, How much would you be willing to pay ? *
0-1000
1000-3000
3000-5000
>5000
Back
Submit
Response Analysis:-
Do you use Leather & Suede products ?
Yes
94%
No
6%
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With the above chart we came to a conclusion that majority of the people use leather/suede
products which gave us an idea that there is market for the maintenance of such products(
bags,belts, shoes, etc)
Gender Analysis
With the gender we can conclude that 70% ie 35 participants are female and 30% ie 15
participants are male. This market is mainly dominated by female users but there is also a scope
of demand from male users as well for their products like- wallets, belts and shoes.
.Are you hesitant to go to your local dry cleaner to clean your expensive products?
Majority of our respondents agreed that they are hesitant to go to local dry cleaners with their
expensive leather/Suede expensive products which helped us understand that people would not
risk their expensive products by going to their local dry cleaners and would prefer going to a
specialised store.
Would the customers go to a specialist store ?
From the above question we could see that customers are reluctant to go to local dry cleaners
for their leather/suede products. This gave us a further positive response to go ahead with the
store. And for the people who said they would go to similar stores, we thought about how to tap
that market and we came up with the idea that we could provide the service to these luxury
brands so that we could increase our customer base and relative market share.
Are you aware that your leather products require maintenance ?
Male
70%
Female
30%
0% 50% 100%
Yes
No
May be
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Majority of the people are aware that their leather products do need regular maintenance. But
for those customers that do not know, we could plan some marketing strategies to increase
their knowledge about this. Since the respondents of the survey said that they knew that their
products required regular maintenance, we can tap this market and the servicing would not only
be a onetime offering and we will have customers on regular basis
Would you consider going to a specialized professional dry cleaner for your expensive
products if available in your vicinity?
As seen in the above question that majority of the participants are willing to go to a specialized
store, with this answer we have a further surety
If Yes, how much are you willing to pay ?
Majority of the participants are willing to pay a little higher price for a good quality service that
will be provided to them as the techniques used by us are of excellent quality
Yes60%
No
40%
98%
2%
Yes NO
0-1000
1000-3000
3000-5000
>5000
21%
18%
35%
26%
PricePrice
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5. Business Card: