20222018
0
5
10
15
20
25
30
0%
40%
60%
80%
100%
20%
2018 2019 2020 2021 2022
2018 2022
0
20
40
60
80
100
Online and In FashionEuropean Fashion eCommerce €
Total European eCommerce revenue, billion €
Retail in Europe Money is in fashionBy 2018, the total market value of retailing in Europe is estimated to reach
€3.38 trillion
A growing portion of this revenue comes from eCommerce sales - poised to reach nearly
half a trillion€ by 2022
€
Fashion is big, both online and off
Clothes and shoes and accessories - oh my!
The majority of fashion sales still happen in brick and mortar stores, but online sales are on the rise.
Clothes are the star, but no outfit is complete without shoes and accessories.
Most fashionable brandsEach country has its own preferences and unique sense of style, but Zalando is an almost universal favorite, with 2018 second quarter revenue reaching €1,330 million across Europe!
Germans spend the most on shoes, with 24.37% of fashion revenue coming from shoe sales.
Accessories are the smallest category across the board, generally making up less than 15% of fashion sales.
of fashion sales in The Netherlands and France will happen online by 2022 - up from approximately 1/4 in 2018!
France Germany Netherlands Poland UK
2016 2017 2018 2019 2020 2021 2022
259.0 285.1313.5
342.6370.6
396.1 418.7
Market value of clothing and footwear in Europe, 2018
European eCommerce revenue by category, billion €, 2017
European fashion sales pull in large revenue across the continent, online and off.
83.3
68.9Electronics & Media
38.6Food & Personal Care
37.9Furniture & Appliances
56.3Toys, Hobby & DIY
Who's in style?
of eCommerce revenue in The Netherlands comes from fashion sales, compared to only
41%
27%
The Dutch are particularly fashionable -
in the UK and Germany.
Nearly 1/3
Clothing sales by channel
Fashion revenue by subcategory, billion €
Top online store by net sales, 2017, million €
France Germany Netherlands Poland UK
OnlineOffline
356.4
100.5
70.6
68.5
1,255.7
1,005.0
496.9
398.1
423.9
182.0
134.8
92.7
1,215.9
1,108.5
564.2
413.0
1,681.3
348.7
276.7
272.4
Sources: corporate.zalando.com, focusingfuture.com, Statista
The technology we use for eCommerce will always evolve, just like fashion.
Tech will always be in style
“In ten years you might not have smartphones, but I’m pretty sure you will have clothes on” - Robert Gentz, Zalando CEO
Fashion
€
€333.3 billion
Western Europe Eastern Europe
€80.8billion
eCommerce revenue, billion €
France Germany Netherlands Poland UK
Fashion’s share of revenue
Clothing Footwear Bags & Accessories
