Download - Online Customer Model
Transcript
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7/25/2019 Online Customer Model
1/1
15-22years
23-34years
35-55years
>55 years
T
ier1
TierII-
IV
Rural
ActiveAspirers
Data Discoverers
Professional Pros
Novel
Netor!ers
"ocial "#oppers
$ntertain%ent $nt#usiasts &ate&earners
'e#avioural (#aracteristics )i*erentiate) +y &ocation, Inco%e,
en)er an) A.e
Active Aspirers/40 o+ile&o "pen)in.Risin. Inco%e &eve
"ocial "#oppersi.# Inco%e(o%forta+le it# t
se social for%s anVi)eo Au)io an) $n
$ntertain%ent $nt#i))le inco%eo+ile serseavy Internet se"ee! entertain%en
Novel Netor!ers
Do%inate) +y fe%a$%er.in. %i))le ini.# level of Di.ita
&ate &earnersData )iscovery for
Professional Prosost "op#isticate)se Internet to %a
o)erate "pen)in.