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Online Marketing for Smart Entrepreneurs
Social Media Week Lagos 2013Meredith Pruden | Mer-itocracy Creative@mer_creative | www.mer-creative.com
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Why Online Marketing?
• 2.4B Internet users worldwide
• 4.5M in Africa
• 67% of online adults use social networking
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Why Online Marketing?
•The Consumer Purchase Path
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What is Online Marketing?
• Online/Digital Marketing
• Interactive Marketing
• Engagement/Experiential Marketing
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Online Marketing at its Best
• is interactive NOT transactional
• is a 2-way conversation NOT a barrage of marketing messages
• is a philosophy NOT a set of tactics
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And so, we move on to Interactive Marketing!
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The Tool Kit• Crowdsourcing
• Geo Targeting
• Live Chat & Tweet
• Memes
• Blogs
• Guerrilla Marketing
• Webinars
• Reviews & Reputation Management
• Email Marketing
• Infographics
• Banner Ads
• Content Marketing (opt in to eBooks & whitepapers)
• SEO & SEM
• eCommerce
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Real-Time Interactive
• Oreo
• Power goes out at this year’s Super Bowl
• Quick thinkers on Oreo’s #sm team Tweet this ad with the tagline, “Power out? No problem.”
• RT 15K times and garnered more attention than the TV ad
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Real-Time Interactive • More Oreo
• Just a week later
• Justin Timberlake performs at The Grammy’s in a bow tie and Oreo Tweets this...
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Concepts
• Gamification
• Shareability
• Virality
• Attention Economy
• User experience (UX)
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Best Practices
• Tie communication, marketing and social strategies to business objectives!
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Best Practices• Content is King
• Automation
• Listen!
• Be transparent
• 70/20/10 rule
• CAN-SPAM act
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Quick Tips
• Multimedia
• Secure brand names
• UX across devices
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