Capital Region
Online Marketing: Increase
traffic to your website
Presented by: Todd Wright
Threesides Marketing
Our Mission To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued projects to the region.
Regional Priorities • Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably
Key Initiatives • South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You • Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their online marketing:
Old Bus Depot Markets National Parks NSW
Retail 360 Lantern Apartments Thredbo
Sportsmans Warehouse DDCS family Lawyers
RGT Training Trev’s café Dickson
(and more…)
Learning outcomes
1. Create a basic online marketing plan
2. Reflect on who your digital customer is
3. Know how to discover your digital footprint
4. Identify Google tools to use in your business
ONLINE
MARKETING
PLAN+ TACTICS
Digital Tactics
WEBSITE & Content
LOCAL
Listings + directories
LINKS
connections
ADVERTISING: Adwords + Facebook
SEARCH SEO / Content
EVALUATION: Analytics +
Webmaster tools
SALES & Distribution: e-conmerce
DIRECT: Email marketing
SOCIAL Media + Review Sites
Establish your existing Digital
Footprint
Define your customer
Develop your plan + Tactics
Set your budget and define resources
Evaluate
Aussies now
spend on average
23.3 hours online
each week, 3.5
times more than
the 6.7 hours we
were spending
online in 2003
0
5
10
15
20
25
Hours online each week
2003 2013
Your Digital Customer
• What is the value of a digital sales lead
• Are they lookers or buyers?
• What is their lifetime value?
• What are the digital pathways to your door
Develop a digital persona
Buyer persona
Buyer persona: a clear understanding of a target customer that exists in the mind of you and your staff / team.
A picture of your customer
Traits + demographics + behaviour
• Phil
• Late 50’s
• Likes music
• Prefers to shop online
• Open minded and creative
• Time poor
• Well educated
Your business Digital Footprint
1. What does your business look like online right now?
2. Where can I find you?
3. Where can’t I find you?
4. What do I find when I get there?
5. How accurate is your Digital pitch?
Search
Google alerts
Google places for business
Adwords + keyword tool
Analytics
Webmaster tools
www.google.com.au/intl/en/about/products/
What is an Awesome site for search?
1. Easy to use, navigate, and understand
2. Provide direct, actionable information relevant to the search query
3. Professionally designed and accessible to modern browsers
4. Deliver high quality, legitimate, credible content
Search engine optimisation
Create Search Engine Friendly Content
Know your keywords
Build valuable Links
Create titles and labels
Create Social Media links
Develop a Google Site Map (xml)
Have a clean menu structure
Optimise for people first!
Pay Per Click Advertising (PPC)
Pay for individual keywords and appear in the paid / sponsored listings
Each word has a different cost from $0.30c - $2.00+
The more competition for a word the higher the cost
You put credit $$ on your account (or get billed)
You only pay for clicks – not impressions
Adwords questions
Won’t my competitors click my ad and send me broke?
How much should I spend?
How do I know it worked?
Why does the price keep changing?
Who can help me?
Online Evaluation and Tracking Tracking:
• Unique Visitors
• Returning Visitors
• Visitation growth
• Page Views
• Sales
conversions
• Pay per click
visitors
• Popular pages
• Referring sites
Workshops and Consultations
Workshops
• Series of 17 workshop topics (59 workshops) over the next 12 months
• Free sessions – subsidised by federal government – in Queanbeyan and across the region
Digital Consultations
• 4 hour digital business consultations
• Identify 3 get started now actions
• Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/ enterprisegroupfeedback
Verification word: summer
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!