Download - Online portfolios presentation
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Online Portfolios
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Online PortfoliosHow to Use Copywriting Skills to Make That Portfolio Stand Out
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Online PortfoliosHow to Use Copywriting Skills to Make That Portfolio Stand Out
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What Is an Online Portfolio?
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What Is an Online Portfolio?• A self-promoting, professional website that contains examples of
and information about your work, skills, goals, etc.
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What Is an Online Portfolio?• A self-promoting, professional website that contains examples of
and information about your work, skills, goals, etc.
• A space-saving way to fit another impressive goodie onto your résumé
![Page 7: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/7.jpg)
What Is an Online Portfolio?• A self-promoting, professional website that contains examples of
and information about your work, skills, goals, etc.
• A space-saving way to fit another impressive goodie onto your résumé
Simply add your portfolio’s URL at the top of your résumé.
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Why Have One?
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Why Have One?• As a writer, you can offer physical examples of your work. Why not
show it off?
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Why Have One?• As a writer, you can offer physical examples of your work. Why not
show it off?
• Building an online presence is important for any writer. You need to prove that you’re serious about your craft: the written word.
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Why Have One?• As a writer, you can offer physical examples of your work. Why not
show it off?
• Building an online presence is important for any writer. You need to prove that you’re serious about your craft: the written word.
• A successful business uses a website to promote its products/services.
![Page 12: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/12.jpg)
Why Have One?• As a writer, you can offer physical examples of your work. Why not
show it off?
• Building an online presence is important for any writer. You need to prove that you’re serious about your craft: the written word.
• A successful business uses a website to promote its products/services.
Your skill set is your business.
![Page 13: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/13.jpg)
Why Have One?• As a writer, you can offer physical examples of your work. Why not
show it off?
• Building an online presence is important for any writer. You need to prove that you’re serious about your craft: the written word.
• A successful business uses a website to promote its products/services.
Your skill set is your business. The portfolio is your promotional website.
![Page 14: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/14.jpg)
Why Have One?• As a writer, you can offer physical examples of your work. Why not
show it off?
• Building an online presence is important for any writer. You need to prove that you’re serious about your craft: the written word.
• A successful business uses a website to promote its products/services.
Your skill set is your business. The portfolio is your promotional website.
![Page 15: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/15.jpg)
What Does a Promotional Website Do?
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What Does a Promotional Website Do?• Convinces readers that a product is worth a try
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What Does a Promotional Website Do?• Convinces readers that a product is worth a try
• Mixes engaging content with strong advertising copy to keep readers interested in the product
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What Does a Promotional Website Do?• Convinces readers that a product is worth a try
• Mixes engaging content with strong advertising copy to keep readers interested in the product
• Shows off the company’s branding—including any logos, taglines, colors, etc. associated with its name
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What Does a Promotional Website Do?• Convinces readers that a product is worth a try
• Mixes engaging content with strong advertising copy to keep readers interested in the product
• Shows off the company’s branding—including any logos, taglines, colors, etc. associated with its name
• Follows the basic SEO guidelines to get a good Google ranking
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Here’s an example of an online portfolio…
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This portfolio includes three essential things …
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1. Content
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1. Content• Samples—screenshots or copies of writing, editing, and
design work
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1. Content• Samples—screenshots or copies of writing, editing, and
design work
2. Branding
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1. Content• Samples—screenshots or copies of writing, editing, and
design work
2. Branding• Logos, colors, a layout, etc. that make the work
recognizable as the author’s
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1. Content• Samples—screenshots or copies of writing, editing, and
design work
2. Branding• Logos, colors, a layout, etc. that make the work
recognizable as the author’s
3. Advertising copy
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1. Content• Samples—screenshots or copies of writing, editing, and
design work
2. Branding• Logos, colors, a layout, etc. that make the work
recognizable as the author’s
3. Advertising copy• Introductions to samples and background information
about the author and their work
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Content
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Branding: color scheme
Branding: Font, layout
Content
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Branding: color scheme
Branding: Font, layout
Advertising co
py:
Introducti
on to th
e author
Content
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Let’s look at each of these features more
closely…
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Content
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Content• Shoot for 2–5 samples for each category you include (e.g.,
writing, editing, design)
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Content• Shoot for 2–5 samples for each category you include (e.g.,
writing, editing, design)
• Vary your samples
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Content• Shoot for 2–5 samples for each category you include (e.g.,
writing, editing, design)
• Vary your samples Choose pieces that showcase different aspects of your ability (e.g.,
technical writing vs. creative writing)
![Page 39: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/39.jpg)
Content• Shoot for 2–5 samples for each category you include (e.g.,
writing, editing, design)
• Vary your samples Choose pieces that showcase different aspects of your ability (e.g.,
technical writing vs. creative writing)
• Tailor your portfolio’s sample selection to the field you want a job in.
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Content• Shoot for 2–5 samples for each category you include (e.g.,
writing, editing, design)
• Vary your samples Choose pieces that showcase different aspects of your ability (e.g.,
technical writing vs. creative writing)
• Tailor your portfolio’s sample selection to the field you want a job in. For instance, if you want a job writing copy in the beauty industry,
the majority of your samples should relate to beauty.
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• Keep Copyright Laws in Mind
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• Keep Copyright Laws in Mind Many employers (including WritersDomain) take full ownership of
your work once you are paid, so you cannot legally use that work in your portfolio.
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• Keep Copyright Laws in Mind Many employers (including WritersDomain) take full ownership of
your work once you are paid, so you cannot legally use that work in your portfolio.
See the WritersDomain Terms and Conditions.
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• Online Work
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• Online Work For online work that you legally own, provide screenshots and
links.
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• Online Work For online work that you legally own, provide screenshots and
links.
This keeps your portfolio looking professional and prevents your content from being flagged for plagiarism.
![Page 47: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/47.jpg)
• Online Work For online work that you legally own, provide screenshots and
links.
This keeps your portfolio looking professional and prevents your portfolio from being cited as plagiarism.
See the following example . . .
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![Page 49: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/49.jpg)
Portfolio Content—this is a screen shot of your
work
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Branding
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Branding• Good branding ensures that your personality and work
philosophies shine through.
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Branding• Good branding ensures that your personality and work
philosophies shine through.
• It grabs readers’ attention and sets you apart.
![Page 53: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/53.jpg)
Branding• Good branding ensures that your personality and work
philosophies shine through.
• It grabs readers’ attention and sets you apart.
• Your personal branding includes any logos, taglines, color schemes, etc. that you want to be associated with your name.
![Page 54: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/54.jpg)
Branding• Good branding ensures that your personality and work
philosophies shine through.
• It grabs readers’ attention and sets you apart.
• Your personal branding includes any logos, taglines, color schemes, etc. that you want to be associated with your name.
• It can be as simple as a distinct color/font scheme.
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Here are some good branding features in
our example portfolio…
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![Page 57: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/57.jpg)
Lots of white space
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Lots of white space
Clean
text
,
easy
-to-
read
font
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Simple
color
scheme
Lots of white space
Clean
text
,
easy
-to-
read
font
![Page 60: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/60.jpg)
Here are a couple of websites that show
some branding strengths and weaknesses…
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Simple,
recogniza
bl
e logo
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Simple,
recogniza
bl
e logo
Catchy
phrase
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Simple,
recogniza
bl
e logo
Bold
color
scheme
Catchy
phrase
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Simple,
recogniza
bl
e logo
Bold
color
scheme
Varied
version
s of t
he
logo
Catchy
phrase
![Page 66: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/66.jpg)
![Page 67: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/67.jpg)
Large, bold
business name
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Visible contact information
Large, bold
business name
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Lots of white space
Visible contact information
Large, bold
business name
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Lots of white space
Visible contact information
Competing headlines
Large, bold
business name
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![Page 72: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/72.jpg)
Large, bold business
name
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Large, bold business
name
Branding: a catchy jingle
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Visible contact information
Large, bold business
name
Branding: a catchy jingle
![Page 75: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/75.jpg)
Visible contact information
Large, bold business
name
Crowded text & images feel
busy
Branding: a catchy jingle
![Page 76: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/76.jpg)
Strong Advertising Copy
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Strong Advertising Copy• Create actionable titles (e.g., “Take a Look at My Designs” vs.
“My Designs”)
![Page 78: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/78.jpg)
Strong Advertising Copy• Create actionable titles (e.g., “Take a Look at My Designs” vs.
“My Designs”)
• The most important information comes first.
![Page 79: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/79.jpg)
Strong Advertising Copy• Create actionable titles (e.g., “Take a Look at My Designs” vs.
“My Designs”)
• The most important information comes first.
• Keep paragraphs short—white space is key.
![Page 80: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/80.jpg)
Strong Advertising Copy• Create actionable titles (e.g., “Take a Look at My Designs” vs.
“My Designs”)
• The most important information comes first.
• Keep paragraphs short—white space is key.
• Use a distinct and appropriate tone.
![Page 81: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/81.jpg)
Strong Advertising Copy• Create actionable titles (e.g., “Take a Look at My Designs” vs.
“My Designs”)
• The most important information comes first.
• Keep paragraphs short—white space is key.
• Use a distinct and appropriate tone.
• Include clear and useful subheadings.
![Page 82: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/82.jpg)
Strong Advertising Copy• Create actionable titles (e.g., “Take a Look at My Designs” vs.
“My Designs”)
• The most important information comes first.
• Keep paragraphs short—white space is key.
• Use a distinct and appropriate tone.
• Include clear and useful subheadings.
• Incorporate a call to action into the text.
![Page 83: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/83.jpg)
Let’s look at how this is done in our
example portfolio…
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![Page 85: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/85.jpg)
Actionable title
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Actionable title Short paragraph
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Actionable title
Conversation
al &
professional
tone
Short paragraph
![Page 88: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/88.jpg)
Call to action
Actionable title
Conversation
al &
professional
tone
Short paragraph
![Page 89: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/89.jpg)
Here’s some advertising copy that
appears before an example article…
![Page 90: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/90.jpg)
![Page 91: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/91.jpg)
Advertising copy: basically a sales pitch for your work
![Page 92: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/92.jpg)
Link
Advertising copy: basically a sales pitch for your work
![Page 93: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/93.jpg)
Building the Portfolio
![Page 94: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/94.jpg)
Building the Portfolio 1. Choose a publishing platform: WordPress, Weebly, Blogger, etc.
![Page 95: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/95.jpg)
Building the Portfolio 1. Choose a publishing platform: WordPress, Weebly, Blogger, etc.
2. Start the site and choose a URL.
![Page 96: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/96.jpg)
Building the Portfolio 1. Choose a publishing platform: WordPress, Weebly, Blogger, etc.
2. Start the site and choose a URL.
3. Decide what types of content you want to showcase: writing samples, editing samples, design samples, etc.
![Page 97: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/97.jpg)
Building the Portfolio 1. Choose a publishing platform: WordPress, Weebly, Blogger, etc.
2. Start the site and choose a URL.
3. Decide what types of content you want to showcase: writing samples, editing samples, design samples, etc.
4. Choose your branding: color scheme, font scheme, logo, etc.
![Page 98: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/98.jpg)
Building the Portfolio 1. Choose a publishing platform: WordPress, Weebly, Blogger, etc.
2. Start the site and choose a URL.
3. Decide what types of content you want to showcase: writing samples, editing samples, design samples, etc.
4. Choose your branding: color scheme, font scheme, logo, etc.
5. Start designing & create different tabs: About Me, Résumé, Writing, Editing, Contact Me, etc.
![Page 99: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/99.jpg)
Building the Portfolio 1. Choose a publishing platform: WordPress, Weebly, Blogger, etc.
2. Start the site and choose a URL.
3. Decide what types of content you want to showcase: writing samples, editing samples, design samples, etc.
4. Choose your branding: color scheme, font scheme, logo, etc.
5. Start designing & create different tabs: About Me, Résumé, Writing, Editing, Contact Me, etc.
6. Write your copy & attach your content.
![Page 100: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/100.jpg)
Helpful Links
![Page 101: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/101.jpg)
Helpful Links• Using Weebly to create a portfolio—http://
slcceportfolio.weebly.com/beginning-tutorials.html
![Page 102: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/102.jpg)
Helpful Links• Using Weebly to create a portfolio—http://
slcceportfolio.weebly.com/beginning-tutorials.html
• Using Wordpress to create a portfolio—http://en.support.wordpress.com/portfolios/
![Page 103: Online portfolios presentation](https://reader038.vdocuments.net/reader038/viewer/2022110311/55b3deb8bb61ebb2098b45c9/html5/thumbnails/103.jpg)
Helpful Links• Using Weebly to create a portfolio—http://
slcceportfolio.weebly.com/beginning-tutorials.html
• Using Wordpress to create a portfolio—http://en.support.wordpress.com/portfolios/
• 7 Important Copywriting skills—http://jasondelodovici.com/7-most-important-copywriting-skills-you-need-to-know/