Download - ONS 2012 - Strategic Innovation
![Page 1: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/1.jpg)
Inovando a próxima década global de energia
Inovação Estratégica
Christian RangenConsultor, Engage // Innovate Professor, BI Norwegian Business School
ONS2012
![Page 2: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/2.jpg)
innovating the next decade in global energyStrategic Innovation
Christian RangenPartner, Engage // Innovate Lecturer, BI Norwegian Business School
ONS2012
![Page 3: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/3.jpg)
Bem-vindo ao Stavanger
![Page 4: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/4.jpg)
Fui surfar em -14 graus
![Page 5: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/5.jpg)
![Page 6: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/6.jpg)
Consultoria para empresas líderes
Inovação
Estratégia e cultura
Liderança e Estratégia do Oceano Azul
Liderança e inovação
Inovação
![Page 7: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/7.jpg)
![Page 8: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/8.jpg)
![Page 9: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/9.jpg)
19383 Days
![Page 10: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/10.jpg)
2011Dani Arnold Eiger Speed Solo 2011
![Page 11: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/11.jpg)
2 hours 28 minutes
![Page 12: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/12.jpg)
![Page 13: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/13.jpg)
I want you to build me a car
that sells profitabliy for less than
US$ 2000!
![Page 14: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/14.jpg)
‘’It Can’t Be Done’’
![Page 15: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/15.jpg)
![Page 16: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/16.jpg)
…one of the most important cars ever designed.
- Time Magazine, 2008
![Page 17: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/17.jpg)
‘’It Can’t Be Done’’
![Page 18: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/18.jpg)
‘’There are tons of things we could have done years ago; if we only could have imagined it.’’
- Richard Seymour
![Page 19: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/19.jpg)
How do we achieve 95 % recovery?
How do we reduce drilling costs by 60 %?
How do we fast-track our field developments; from years to months?
How do we build an organization that can innovate and change for the next 50 years?
![Page 20: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/20.jpg)
‘’we need…new ideas, new knowledge and brave people’’
- Leif Johan SevlandONS CEO
![Page 21: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/21.jpg)
'' precisamos ... ...novas idéias,
novos conhecimentos
e pessoas corajosas''
- Leif Johan SevlandONS CEO
![Page 22: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/22.jpg)
![Page 23: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/23.jpg)
![Page 24: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/24.jpg)
Sony; down 80 % in 5 years
![Page 25: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/25.jpg)
![Page 26: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/26.jpg)
![Page 27: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/27.jpg)
Kodak; down 99 % in 5 years
![Page 28: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/28.jpg)
![Page 29: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/29.jpg)
![Page 30: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/30.jpg)
Nokia; down 93 % in 5 years
![Page 31: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/31.jpg)
Todos eles tinham a tecnologia, mas ...
They all had the technology, but…
![Page 32: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/32.jpg)
Had the digital music technology in 1992 (minidisc) and 1999
(Network Walkman).
iPod was released in 2001.
![Page 33: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/33.jpg)
Had the digital camera technology in 1979. Tested the technology
again in 1999.
iPhone was released in 2007.
![Page 34: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/34.jpg)
Had the technology for app store (Ovi) and touchscreens in early
2000’s.
iPhone was released in 2007.
![Page 35: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/35.jpg)
Todos eles tinham a tecnologia, mas ...
They all had the technology, but…
![Page 36: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/36.jpg)
![Page 37: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/37.jpg)
“To turn really interesting ideas and fledging technologies
into a company that can
- Steve Jobs
continue to innovate for years,
it requires a lot of
discipline”.
![Page 38: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/38.jpg)
“We are determined to make Apple the most innovative
company in the world...”
- Steve Jobs
![Page 39: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/39.jpg)
![Page 40: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/40.jpg)
![Page 41: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/41.jpg)
Inovação = Tecnologia
![Page 42: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/42.jpg)
Inovação = Tecnologia
![Page 43: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/43.jpg)
The goal:
Build innovative companies
Not just innovative technologies
![Page 44: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/44.jpg)
O objetivo:
Construir empresas inovadoras
não apenas tecnologias inovadoras
![Page 45: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/45.jpg)
The next decade in global energy:
Innovation will be to build innovative organizations, not just innovative technologies.
![Page 46: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/46.jpg)
Próxima década global de energia
Inovação será a construção de organizações inovadoras, não apenas tecnologias inovadoras.
![Page 47: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/47.jpg)
Today, most large firms are
learning to become more innovative.
![Page 48: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/48.jpg)
Hoje, a maioria das empresas grandes
estão aprendendo a ser mais inovadora.
![Page 49: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/49.jpg)
![Page 50: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/50.jpg)
![Page 51: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/51.jpg)
Como sua empresa pode ser mais inovadora?
![Page 52: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/52.jpg)
![Page 53: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/53.jpg)
![Page 54: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/54.jpg)
![Page 55: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/55.jpg)
Rangen, Christian and Elisabeth Ovstebo. Where’s Your Innovation Academy? (Forthcoming).
![Page 56: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/56.jpg)
Com este quadro, você pode construir uma empresa mais inovadora para a próxima década.
![Page 57: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/57.jpg)
Consultoria para empresas líderes em todo o mundo
![Page 58: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/58.jpg)
E: [email protected] M. +4792415949Twitter: @engageinnovate Blog: http://wp.me/1BUWtWeb: engage-innovate.com
Obrigado
![Page 59: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/59.jpg)
Christian Rangen is an author, speaker and consultant on strategy, innovation and leadership. His consulting projects focus on strategic innovation. He gives a range of keynote presentations across Europe. His upcoming presentations include Strategy Tools for the Next Generation (Stavanger), Innovation and Leadership (Oslo), Innovation Pyramid at World Innovation Convention (Cannes) and Sparking Strategic Innovation at Front End of Innovation (Copenhagen)
He is also a full-time lecturer at BI Norwegian Business School. Here at teaches strategic management, change management, innovation and leadership at both executive and bachelor levels. His focus is innovation, change, leadership and technology. Using Apple, Facebook, Spotify, Amazon and Google as key learning cases, Christian teaches radical innovation and business model innovation in an easy to understand manner. He runs an active blog at http://wp.me/1BUWt.
Christian is Co-founder and Partner of Engage // Innovate – a Scandinavian think-tank and consulting company. Here he works with senior leadership on innovative strategic transformation. He is a gifted public speaker and presents frequently at international seminars and conferences. His recent keynotes on Innovation, Pirate thinking, strategy and Apple has drawn excellent reviews. His fifth book will be published in 2013.
Christian is also the happy owner of the boutique hotel Villa Vista Taiba – a paradise for passionate kitesurfers…….. and global management training camp quickly in growing demand..
Christian Rangen
![Page 60: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/60.jpg)
![Page 61: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/61.jpg)
![Page 62: ONS 2012 - Strategic Innovation](https://reader037.vdocuments.net/reader037/viewer/2022110115/54c1e88b4a7959ea328b459b/html5/thumbnails/62.jpg)