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WELCOME
NANCY VERBRUGGHE
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WHO?
Freelance consultant & trainer Search Engine Optimization Content Marketing Social Media
@nanske
#searchuniversity
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ONLINE SINCE 1987
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INTERNET?
EMAILFTPGOPHERTELNET
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BBS - FIDONET
2:292/8014
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SEARCH?
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THE 1ST WEBSITE
Although the first website was launched in 1991, it was on April 30, 1993 when CERN made the WWW technology available on a royalty-free basis.
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1993 – PUBLIC BROWSER
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1994 - NETSCAPE
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THE GROWTH OF WWW SITES
Date Web Sites6/93 130
12/93 623
6/94 2.738
12/94 10.022
6/95 23.500
1/96 90.000
Source: http://mm.iit.uni-miskolc.hu/data/texts/BOOKS/Using_HTML/ch1.htm
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1995 – YAHOO PORTAL
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IN THE MEANTIMEsearch engines 1990: Archie 1991: Veronica and Jughead 1992: Vlib 1993: Excite 1994: infoseek 1994: altavista 1994: Lycos ...
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1998 – LAUNCH GOOGLE
"To organize the world's information and make it universally accessible and useful"
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THE BEGINNING OF
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REMEMBER THEM?
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SEARCH TODAY
From portals to search engines....
But nowadays..
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MOBILE & MORE NETWORKS
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TODAY IT'S ABOUT... multi screen
accesibility readability optimized ads (sea)
contextual & qualitative content quality vs quantity content strategy
social connection shareable content optimize social findability
understand your analytics goals & conversion
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