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2011 EMEA
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Opportunities in Consumerization of IT
Larry OrecklinVice President, Worldwide Specialist SalesMicrosoft Corporation
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WORK-LIFEBLUR
MORE MOBILE
TECHSAVVY
MULTIPLE
DEVICES
DIGITAL GENERATIO
N
24 HOUR
S
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Threat or Opportunity to Enterprise IT?
Consumer Experience
Enabling people to work theway they want, anywhere
and with any device
Consumer Experience
Enabling people to work theway they want, anywhere
and with any device
Enterprise Requirements
Maintaining security,privacy, control,
compliance
Consumer Experience
Enabling people to work theway they want, anywhere
and with any device
Consumer Experience
Enabling people to work theway they want, anywhere
and with any device
Consumer Experience
Enabling people to work theway they want, anywhere
and with any device
Enterprise Requirements
Maintaining security,privacy, control,
compliance
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INTEGRATES POPULAR SOCIAL TOOLS & APPS
Best productivity experience
PC
PHONE
BROWSER
Unified application development
Manage Device Proliferation
Embracing the Consumerization of IT!We Have Four Pillars to Our Strategy
7.5
Windows “8”
Windows-based devicesthat people love
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Central, unified management platform
Access control based on the level of trust
LOW (Web)
MEDIUM (VDI)
HIGH (DirectAccess, Enterprise VPN)
Managed Unmanaged
Level of business impact (means of access)
System Center 2012Windows Server “8”Windows Intune
A look ahead…
Manage Device ProliferationTools That Help IT Embrace and Protect the Enterprise
Single, end-to-end security and management platform
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ProductivityTools That Work Like and With Popular Consumer Technology
Integration with external social networks
Internal social computing tools
Presence & IM
Voice & VideoOnline Meetings
Social Networking
And best-in-class on other devices
Best productivity on Windows
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Windows 7 Deployment Opportunity
Approximately$200 services , per desktop
300M+ business PCs running Windows XP
$40+ BILLION OPPORTUNITY
Moving them all before XP end of support requires migrating
approximately 300,000 PCs every day
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Partner’s Building on the Opportunity
Sogeti SMART DesktopRadium Deployment MethodologyExpanded Application Factory for app migration Mobility applications to expand solution
RDX7Rapid Deployment eXperience 7 Complete packaged desktop focused workspaceZero Touch deployment over *any* network
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Application Development Opportunity
Opportunity
Create New Business Models
Build BetterExperiences
Develop Apps faster, and cheaper
Innovate / Imagine
Consistent, connected experiences across the PC, mobile devices, and browser
One development environment for all devicesEnhance and extend apps with the cloud
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What Is MS Doing To Land This In Market?
Windows 7 Accelerate &
Solution Incentives
Flexible Workstyle Campaign
Digital Destinatio
ns and Events
Microsoft Briefing
and Technolo
gy Centers
Global Sales Training
Partner SolutionOfferings
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Maximizing Your Potential
Land Consumerization of IT story with all
customers
Use XP EOS and Windows 7 momentum to driveWindows Deployment
Build and extend your Flexible Workstyle practice
Take advantage of // Build
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© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows 7 and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date
of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.