Lars Kurth Director, Open Source, Citrix
Community Manger, Xen Project
lars_kurth
Was a contributor to various projects
Worked in parallel computing, tools, mobile and now virtualization
Long history in change projects
Community guy at Symbian Foundation Learned how NOT to do stuff
Community guy for the Xen Project Working for Citrix Accountable to Xen Project Advisory Board
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50000
100000
150000
200000
250000
2006 2008 2010 2012 2014
Pro
jecte
d
Source: The 2013 Future of Open Source Survey Results
More than 1 Projects Million Today
Late 90’s
Today
Individuals & Hobbyist's Still about Individuals
But, a majority are employees
Companies have a huge stake
and pressure to succeed
Features
How many users you have
How many vendors back you
How you are seen in the press
…
Different Management
Disciplines
In many areas
Case Study
An Open Source Hypervisor > 10M Users
Powering some of the biggest Clouds in Production Amazon Web Services, Rackspace Public Cloud, Terremark, …
Several sub-projects Xen Hypervisor, XAPI management tools, Mirage OS, Mobile Hypervisor
Linux Foundation Collaborative Project Sponsored by Amazon Web Services, AMD, Bromium, Calxeda, CA Technologies, Cisco, Citrix, Google, Intel, NetApp, Oracle, Samsung and Verizon
10 years old
Fixes that were applied (there may be others)
Effect this had
Symptoms Consequences for Xen
Four Key Issues
At the end : Reflection & Tools
Unwritten Rules Undefined Roles Lack of Upfront Collaboration
Hard to join the project Vendors got frustrated Hard to work with the project
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
Xen
Governance
Canonical drops
Xen
RedHat drops
Xen in RHEL6
Roadmap
& Release
Management
Another key
vendor nearly dropped Xen
Technical
Coordination
Team
1st KVM
release
Growth potential
was limited early
Xen becomes
LF Collaborative Project
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 (H1)
UPC Spectra Logic Redhat iwebGridCentric Calxeda Fujitsu (Misc)AWS (Academia) John Hopkins University AMDLinaro Oracle NSA Intel
Inwards focus
– Not working with upstreams (branched kernel and QEMU)
– Not working with distros (users are not “our” problem)
Created “pain for distros”
Intercommunity Friction
Introvert Community
Image Problem
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
IBM, VMware, Red Hat and Citrix
Agree on PVOPS in Linux kernel
Linux Guest
support for Xen
Linux Host
support for Xen
Upstream QEMU
complete
Actively
working
with
distros
Improved Relationships & Trust
Xen Developers Care about Users
Xen becoming easier to use
Improved Image in the media and FOSS community
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
Focus on events for the existing community only
Enough Papers
Enough Talks
Enough Communication
By enough vendors
Xen Books
Competing Projects Excelled at Communication
Change of Guard
Empty Promises
Blog 1 Person
Project became an “invisible man” Belief that Xen is not open source Slowed the growth of the user base
Perception: the project is “dead” Constant stories in the press that the project is dying
First: Defiance – this is all “Fud” Then: Project started to believe this too
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Developer list traffic : Q3 2003 - now
Confidence Building
Community Blog
Events v2
Community spokespeople
Project perception has changed Neutral to positive No more “Xen is not OSS / Xen is Dead” New influx of people to the project
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2010 2011 2012 2013 (H1)
Talks / Events / Orgs
Companies Community
Governance Matters
Projects don’t exist in isolation
Poor Marketing and Communication can kill you
Good project sponsors can make a difference
A project needs to constantly evolve
Multi-discipline Complexity
Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Think of the funnel boundary as a
permeable membrane, not a fixed
border
It can take >2 years for changes at
the top of the funnel to make a
difference at the bottom
The Funnel has feedback loops:
what happens at the top can affect
the bottom
Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Control the permeability and shape of the funnel
Activities Attributes Events
Project Scope E.g. Xen on ARM, Mirage OS
Increase the width and thus the
potential market for the project
How can we influence how the Community Funnel works?
Some items are in your control
Others - such as what the competition does - are not!
Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Example: Factors influencing early stages of open source software adoption
Documentation
Ease of Use
Training
On-boarding
Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
More People drop out
Funnel
becomes
narrower
Negative Feedback:
vendors may
stop contributing
Bad Press
Example: Negative feedback loop
The Community Funnel is an excellent internal sales tool Reason: Sales and Business people understand funnels
It helps you understand what is happening
It helps prioritize what to focus on Covers the time dimension : some issues take longer to fix than others
Forces you to consider the “Big Picture”
Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
2011
Event Presence
Ease of Use
Press
Governance
Social Media
Neutrality
WebSite
Collaboration Values
Brand
Documentation Getting Started
Support
Volunteer Programs
Community Programs
Platforms for Self Promotion
Business Opportunities
Communication
Extend Project Scope
Distros Training
Diversity
Follow Industry News
Follow Project News
Adopt Software
Engage with Users
Trial Software
Engage with Industry
Evangelize
Contribute
Customize
Lead
Event Presence
Ease of Use
Press
Governance
Social Media
Neutrality
WebSite
Collaboration Values
Brand
Documentation Getting Started
Support
Volunteer Programs
Community Programs
Platforms for Self Promotion
Communication
Extend Project Scope
Business Opportunities
Distros Training
Diversity
Distros
Volunteer Programs
Community Programs
Values Collaboration
Ease of Use
WebSite Documentation Getting Started
Governance Neutrality Business Opportunities
Press Social Media Brand
ARM + Mirage OS
Event Presence Communication Event Presence Communication
Diversity
NOW
To succeed, a wide range of “community” and “management” tools
need to be applied continuously
Please rate the talk!
Segoe UI Light Segoe UI Semibold
For all Product Names
Segoe UI Light Segoe UI Semibold
For all Product Names
Flickr:
“Messy Apartment” by Ryo Chijiiwa
“The Ivory Tower” by Daniel Parks
“Desert Road 9” by LabyrinthX
Other Images:
By Lars Kurth
Acquired from Shutterstock
Xen Project:
www.xenproject.org wiki.xenproject.org lists.xenproject.org xenbits.xenproject.org
@xen_org
##xen
Funnel:
talesfromthecommunity.wordpress.com
