Download - OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming

© 2014 [email protected] www.dusil.com

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Gabriel Dusil Chief Marketing &

Corporate Strategy Officer Visual Unity Global a.s.

www.linkedin.com/in/gabrieldusil

www.dusil.com [email protected]

Defining ROI & TCO

for Video Streaming


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Defining ROI & TCO for Video Streaming Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/

http://dusil.com/


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AGENDA

NEW REVENUE COST SAVINGS

FEATURES & BENEFITS

PEOPLE PROCESS

TECHNOLOGY


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Entertainment Enterprise Entertainment • OTT Enterprise • OVP Video is used to attract new subscribers Maintain loyalty through Enhanced

Features & User Experience (UX) Large & relevant content libraries

justify subscription price

Video is used to sell retail products Sell more product with Demos, Ads,

Testimonials, Employee Content Training Conferencing, Corporate

& CEO Announcements

ROI is a balance between Subscriber revenue &

Total Cost of Ownership

ROI is a balance between platform cost & new

revenue from vMarketing


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ROI Money ROI Time ROI Money ROI Time

Increased Profit

Increased Revenue

Launching New Services

Streamline Workflow

Higher Client Satisfaction

Efficient Supply Chain

Focus is on revenue opportunities that advance

the corporate strategy

Focus is on opportunities that improve efficiency

& competitive advantages


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Build It Yourself Cloud Services Build It Yourself Cloud Services

Hardware Software

Purchase Integrate Operate

Service Level Agreement

Purchase Integrate Operate


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Examining Total Cost of Ownership

HW

Staff Digitize

Storage

HW SW

Management

SW

People Gateway

Legal

Services

Development

App

SW

Create Contribute Manage Deliver Consume

Ingest Live

Analog

Digital Transcode

Process

HW SW

Process

Dashboard

CRM

MA

M

HW HW

Rec

omm

end HW

SW

Protection

Payment

SW

CDN

HW

SW Maintain

Multiscreen

Maintenance

SW

Process

Technology

Staff

Pro

cess

Legend


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Considerations Infrastructure Protection Brand Image Credibility How important is Trust

to your subscribers?

Disaster Recovery Data Loss Is content

quickly restorable?

Down Time How fast can you

recover? Backup Redundancy Repairs

Security Content at Rest Content in Motion Digital Rights Management

URL link protection Authentication

Legal Liabilities How liable are you if media is lost or stolen? Subscriber Agreements Content Rights


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Cloud Computing & Communications CRM

Storage

Gaming

Music

Messaging

Productivity

Social Networking


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Cloud Digital Entertainment Video Editing

Video Entertainment

Metadata Databases

Social Networking

Video Delivery

Video Hosting

Video Conferencing


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Considerations Lingering Concerns

Reliability Concerns Internet Bottlenecks Upload vs. download Single point of failure Latency • Up-time

Control Concerns “Ownership” Disconnected from

assets

Cost Allocation Capital vs. Operating

Ego “Their goal is to

Increase their personal power & stature by amassing departments, info & head count”*

* Entrepreneur.com, “Is Your Managerial Ego Too Big?” by Joe Robinson, 11th April 2014, http://www.entrepreneur.com/author/joe-robinson


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cz.linkedin.com/in/gabrieldusil www.dusil.com [email protected]


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Synopsis – Defining ROI & TCO for Video Streaming

Check out other white papers, video presentations, and opinion pieces from

my blog “Digital Video for a Digital Generation": www.dusil.com Investing in video streaming services requires a solid understanding of the

Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

http://www.dusil.com/


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Tags – Defining ROI & TCO for Video Streaming

Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights,

Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,

Download - OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming

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