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Backyard Revolution:Ideas and Inspiration for Building Local Support
Sam Davidson – CoolPeopleCare.org
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Years it took to reach a market audience of 50 million:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
iPod: 3 Years
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2 Years
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Newspaper Readership
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Newspaper Readership
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96% of Generation Y belongs to a social network.
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If Facebook were a country,
it would be the fifth largest in the world.
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MySpace would be tenth.
Twitter would be 60th.
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1 out of 8 couples
who married last
year met online.
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1 in 6 college students takes at least one class online.
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“We are the third place in the lives of millions of our customers. We are the coffee that brings
people together every day around the world to foster conversation and community.”
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A revolution is a movementthat has become mainstream.
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More peopledoing more thingsthat become a way of life.
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To start arevolution,people must
believe the unbelievable,do the unimaginable,
andbe the impossible.
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strangersfriendsdonorsloyal donors
advocates
People:
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How wonderfulit is that nobody need wait
a single momentbefore beginning to
improvethe world.
-Anne Frank
Believe the unbelievable:
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Believe the unbelievable:
Turn strangers into friends
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In this life we cannot do great things.We can only do
smallwith
great love.things
-Mother Teresa
Do the unimaginable:
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Do the unimaginable:
Turn friends into donors
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Everyonecan be great
because anyonecanserve.
-Martin Luther King, Jr.
Be the impossible:
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Be the impossible:
Turn donors into advocates
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Monitor the conversation
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Listen to the conversation
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Participate in the conversation
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Shape the conversation
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