![Page 1: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/1.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
Our less-than expert views on entering awards
Presentation to: Marketing Society Scotland
Date: 14 January 2016 Created by: David [email protected] Carroll [email protected]
![Page 2: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/2.jpg)
Drygate
Drygate, housed in a former box factory in Glasgow’s east end, is the UK’s first experiential craft brewery and food & drink destination.
We developed the brand identity and applied it to packaging, the brewery and every other on and offline touchpoint.
Since its launch as well as helping to drive the commercial success of the organisation the project has featured in the local and national press as well as a number of international design publications.
Our work for Drygate also won a gold medal at the International Beer Challenge 2015 for design and packaging. Most importantly, of course, it was also awarded a Gold Medal for brand design at the Marketing Society Scotland Star Awards 2015.
![Page 3: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/3.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
The work
![Page 4: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/4.jpg)
![Page 5: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/5.jpg)
![Page 6: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/6.jpg)
![Page 7: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/7.jpg)
![Page 8: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/8.jpg)
![Page 9: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/9.jpg)
![Page 10: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/10.jpg)
![Page 11: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/11.jpg)
![Page 12: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/12.jpg)
![Page 13: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/13.jpg)
![Page 14: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/14.jpg)
Love thy neighbour
I’ve lived here for 15 years and it’s been amazing to witness the positive impact on the neighbourhood since Drygate’s arrival.
![Page 15: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/15.jpg)
![Page 16: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/16.jpg)
![Page 17: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/17.jpg)
![Page 18: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/18.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
The award entry
![Page 19: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/19.jpg)
PUCKER UP
![Page 20: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/20.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
Planning- Keep It Simple, Stupid- Methodical approach- Strong language cues- Assume no knowledge
![Page 21: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/21.jpg)
LOOKING GOODREADING FINE
![Page 22: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/22.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
Presentation of work- Background information- Don’t forget it’s a design award- Challenges and solutions- Succinct, clear, interesting
![Page 23: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/23.jpg)
NO EVIDENCENO CIGAR
![Page 24: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/24.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
Results- It’s not a beauty pageant- Effectiveness- Scale and impact- Honesty
![Page 25: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/25.jpg)
NUMBERNUMBNESS
![Page 26: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/26.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
Results- Numbers are good... in moderation- Context - Business impact - Knock-on effect
![Page 27: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/27.jpg)
EMOTIONALINTELLIGENCE
![Page 28: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/28.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
Results- Human impact- Tug on the heart-strings- Turn on the waterworks - Don’t overdo it
![Page 29: Our less-than - Marketing Society presentation.pdfGlasgow G2 8JX +44 (0)141 572 0810 d8.uk ©D8 Ltd 2016 Our less-than expert views on entering awards Presentation to: Marketing Society](https://reader033.vdocuments.net/reader033/viewer/2022060500/5f1aa189aa76b25d4d46e424/html5/thumbnails/29.jpg)
D8. A strategic design and branding agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk
©D8 Ltd 2016
ThanksPresentation to: Marketing Society Scotland
Date: 14 January 2016 Created by: David [email protected] Carroll [email protected]