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Murray Simpson
[email protected] | @MurrayJSimpson
Overcoming Widening Participation
Challenges Through Digital
Innovation
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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IT’S ALL
ABOUT QUESTIONS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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THE ENGAGEMENT ESCALATOR
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ACTIVE
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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151,840STUDENT FINANCIAL SUPPORT
SEARCHES ON GOOGLE A MONTH
18,390UNIVERSITY BURSARY RELATED
SEARCHES A MONTH
32% on Mobile and
14% on Tablets
30% on Mobile and
10% on Tablets
123,870 are from England!
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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PASSIVE
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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716,000PARENTS
AUDIENCE REACH
WE HAVE CREATED OUR OWN
TARGETTING CLUSTERS THROUGH
OUR NEET’s EXPERTISE
2.7 Million13-19 AUDIENCE
REACH IN THE UK
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
What’s next?
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www.yourwebsite.com
IT’S ALL ABOUT
PERSONALISATION
2
3
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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IT’S ALL ABOUT
PERSONALISATION
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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IT’S ALL ABOUT
PERSONALISATION
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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IT’S ALL ABOUT
PERSONALISATION
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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“The most important thing is that universities and colleges continue to make
measurable, sustained progress on access and student success.”
Prof Les Ebdon©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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Murray Simpson | [email protected]
01273 840 908
THANK YOU FOR LISTENING.
QUESTIONS?
Thank You For Listening,
Any Questions?
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS