Download - Overview wifi marketing of s wifi in 2016
Overview Wi-Fi marketing
solution of S-wifi in 2016
Content
• Trend of using Mobile in Vietnam
• Location and user journey
• Operation
• Solutions
• Partners
Trend of using Mobile
• More 145% population using mobile phone;
• Over 30 million 3G subscribers;
• Over 22 million Smartphones (Q4.2015 BMI);
• 35% time on Mobile, 25% on Tivi, and other (Inmobi Research)
Source: BMI Q4_2015
Trend of using Mobile
End user will spend
more time access
internet on
Smartphone
through wifi
Source: Available Location S-wifi in 2016
EY 2016: • User: 5,000,000 • AP: 4,500 • Province: 18 • New segment: premium
Y 2015
• User: 3,000,000
• AP: 2,500
• Province: 12
Location
Festival
Flower Festival in lunar new year • Location: Hà Nội, HCM, Đà Nẵng, Nha Trang, Cần
Thơ, Hải Phòng
• 25 area
• 100 AP
• 500,000 Access internet
• Duration: 30 days,
• Time: lunar new year
Nha Trang Beach Festival • Nha Trang
• 15 AP
• 50,000 access internet
• Duration: 15 days
• Time: july
Da nang Firework Festival • Đà Nẵng
• 15 AP
• 40,000 access internet
• Duration: 7 days
• Time: 30/4
Vũng Tàu internation Kite festival • Vũng Tàu
• 20 AP
• 60,000 Access internet
• Duration: 7 days
• Time: August
Huế international Cultural Festival • Huế
• 15 AP
• 30,000 access internet
• Duration: 10 days
• Time: April
Location
User Journey
University Hospital Public
Youth – Student
Age: 18 - 22
80% Using internet
every day
Doctor/ Patient/
Patient’s Home
Age: Un-define
30% using internet
1 time/2 week
Business
Person/Traveler
Age: 16+
5% using internet
1 time/month
FMCG
F&B
Education
Electronic
Pharmacy
Heath care
Medical Service
FMCG
FMCG
F&B
Banking
Real Estate
Automobile
Tourism
Hotel& Restaurant
Electronic
Game
Source: S-wifi_Platform_enduser
Location
Solution for Brand
Interactive
attract
StandarBanner
Scratch effect
Mini Game
Survey
Slider
Animations
Video
Shake
Banner HTML5
Selfie
Source: S-wifi_Plan_2020
Interact
ive
Video
Call
Lucky
Draw
Awareness
Banner standard- CPC
Banner HTML - CPC
Banner Slider - CPC
Banner Video - CPC
Engagement
Shake - CPC
Scratch - CPC
Selfie - CPC
Minigame - CPC
Call - CPC
Online link offline
Lucky draw - CPA
Video interaction - CPA
Suvey - CPA
Y 2015 Year 2016
Wi-Fi Homepage Ticket Interactive Window Concept Selfie Questions Lucky Draw Entertainment Let’s smile Magic Mirror 3D Oculus
2016: New solution for Event
new
1st time
2nd time
Banner
Smart Banner
Website/facebook
Campaign monitoring, and
report
The splash page is setup by customers
Customer and info
management
Special customer
care
2016: New Solution for Retail
Retail*: Location owners have wifi network without advertising Platform, such as hotel, shopping mall, building,…
new
F&B
FMC
G
OTC
Oth
ers
Our customer
Thank you