Transcript
Page 1: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Monumental Change Gregg Freishtat

[email protected]

Page 2: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Monumental Change Huge budgets shifting…..

Page 3: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

The Quicker Picker Upper Does not work online…..

Page 4: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Product Marketing is Dead Inbound marketing…..

Content Marketing…… Audience Marketing…..

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Marketing Automation 1.0 complete

You have Pardot…..

And Salesforce.com…. And Google analytics….

But everyday you have wake up and say something.

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Page 7: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Sharing is not a business concept (think about it)

But Consumers demand it…

And everyone’s doing it…. What’s the harm?

Page 8: Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

Brands are not Publishers And should be happy about that…..

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Three Types of Content Organic and Homegrown…..

Outsourced….. Premium Branded……

All are important and are here to stay.

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The little white lie of Content Marketing Impossible to meet consumer expectations…..

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Scribit – FUEL for your:

Email Marketing/Automation Content Marketing Social Media Marketing Web Site Thought Leadership

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Live Demo They are great when they work…..

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CONTENT MATTERS

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Gregg Freishtat CEO, Scribit

[email protected] Stop by for a demo.

Thanks.


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