Download - Parked App UX Studio Project
A normal person soon to be a designer ,basically from Hyderabad. Have a dream in head, hands on keyboard and eyes on screen. Love to watch movies ,Tv shows, Crazy cricket & Football lover, Superhero Crazy, Chess player, Dancing.
Me Talking About myself: 1.Ux design,2016 2.Digital Marketing,2016 3.Mba(marketing),2015 4.Bachelor in Mechanical Engineering,2012
UX Design Skills: Ux & Ui Design Usability Protocols Website Analytics Prototyping Persona Creation Information Architecture(IA) A/B, Card Sort , User Testing, Html & CSS(Basic Idea) Photoshop & illustration Axure & Balsamiq mockups
About Myself
Discover
• Business goals
• Objective
Define
• User base & Segmentation
• User Scenarios
• Task flow
• Story Boarding
Dream
• Visualization
• Brain Storming
• Card Sorting
Design
• Wire framing
• Prototyping
• Information Architecture
Develop
• Ui application coding
• Style guides
• Ui specifications
Deliver
• Accessibility Training
• Expert Evaluation
• Specs , assets
• User testing
Working Methodology – IMAGIN 6D Process:
Finding a parking space in most metro cities is an uphill task. Some people thus prefer to
take cabs, instead of their own vehicles, to avoid the hassle of searching for a parking spot
and then possibly running late. Also, parking at street corners leaves vehicles unguarded
from potential damage by miscreants or natural causes. Parked aims to solve this pain point
through a mobile app.
Problem Statement:
Project Brief
Product Research
The initial research was done about the different technologies that are used for tracking and monitoring your vehicle.
Geographic Information Systems(GIS): For large scale location tracking systems, it is necessary to capture and store geographic information. Geographic information systems can capture, store, analyze and report geographic information. Global Positioning System (GPS): A constellation of 27 Earth-orbiting satellites. A GPS receiver, like the one in you mobile phone, can locate four or more of these satellites, figure out the distance to each, and deduce your location through trilateration. GPS is ideal for outdoor positioning, such as surveying, farming, transportation or military use.
Radio Frequency Identification (RFID): Small, battery less microchips that can be attached to consumer goods, cattle, vehicles and other objects to track their movements. RFID tags are passive and only transmit data if prompted by a reader. The reader transmits radio waves that active the RFID tag. The tag then transmits information via a pre determined radio frequency. This information is captured and transmitted to a central database.
Wireless Local Area Network (WLAN): Network of devices that connect via radio frequency such as 802.11b. These devices pass data over radio waves and provide users with a network with a range of 70-300 feet(21.3 to 91.4 meters)
Any location tracking or location based service system will use one or a combination of
these technologies.
Web Survey
• The average time spent on finding a parking spot in Hyderabad is around 20-30 minutes.
• Average of 50% of people drive away without parking.
• Also people are possessive about their cars in India and wont hand it over unless we guarantee safety.
Online Survey: Online research stats about parking a car.
• Around 1300 vehicles get registered every day in 5 RTO’s
in Hyderabad.
• With these value added services we are looking to
provide end to end solution for vehicle owners to space
them time and effort on routine tasks.
Methodology For Competitors Analysis:
• Select Key competitors
• Define assessment criteria
• Product functionality
• Key problem being solved
• Differentiators
• User satisfaction
• Create a document
• Start reviewing
Key functionality Key problems solved
Differentiators User Satisfaction
PARKED
• Online valet services
• Finding valet services as per location
• Valet services
• Car wash • Filling fuel
• High User Satisfaction
LUXE
• Online Valet booking
• Mobile booking
• No wait for parking
• Door to Door services
• Parking credits
• High User Satisfaction
DROP CAR
• Online Valet booking
• Finding services as per location
• Free and VIP services
• Medium fares
• Medium User Satisfaction
Competitor Analysis:
Competitors Analytics
Average rank Mobile optimized Social presence Local presence
Has a site map Has a robot.txt Redirection Analytic tool
User Research:
A Analysis Who is the audience?
U
Understanding What is the audience knowledge of the subject?
D Demographics What is their age ,education , background etc..?
I Interest Why are they attending your training session?
E Environment Where will their training session takes
place?
N Needs What are the audiences needs?
C Customization What specific interests you should address?
E Expectations What does the audience experts to learn?
Keywords
User Segmentation
Young Professionals (18 < age < 30)
Empty nesters (45 < age <60)
Married Professionals (30 < age < 45)
• Good long term potential • Higher risk taking
• Additional needs, child education , buying home.
• Prepare for retirement • Low risk taking
Financially Dependent (Age < 18)
• Behavior determined by guardians.
Method Of Research
Survey:
A scientific research method that involves:
• Selecting a random sample of people to answer some questions.
• Designing & administering a standardized questionnaire to get
information about the research questions.
• Analyzing the results to provide descriptions about the people in the
sample and find relationships between different responses.
• Generalizing the results to the population from which the sample
was drawn.
1.What is your age? 25 or under 26-40 41-55 56 or older
2.What is your gender? Male Female
3.What is your primary language?
English Hindi Telugu Marathi
4.What do you prefer to use when using internet on your smartphone?
Web browser Mobile applications No preferences
5.Why do you use more web browser rather than applications More used to it
I don’t want to install applications for random use
Application from some websites don’t work well
Others please specify
Questionnaire
6.Why do you use more applications than web browser?
Better use It is faster It is easier Others please specify
7.What king of applications you use the most? Games News Entertainment Social networking Others
8.How many applications do you have on your mobile
Less than 5 5-10 10-20 More than 20
9.Generally how much would you be ready to pay for a mobile phone application?
Strictly use free apps 10-30(Rupees) 30-70(rupees) 70-100(rupees)
10.Where do you go to look for application to download where do you find them?
Play store Social media, Websites Articles Word of mouth
Others please specify
Questionnaire
User Research
By the
Analytics
numbers
55% male 45% female
Method:
Surveyed user with 10 questions about their behavior
Findings:
• More men drive their own cars • 69% more convenient saves
time/effort of going. • More affordable only pay
when used for the services.
Who are they?
71% 26-40 Years old
25% 40-60 Years old
4% 18 years old
What they post:
FOOD Travel
FRIENDS
HUMOR
FAMILY SELFIE
HOME/DECOR ART & DESIGN
BOOKS MOVIES
FASHION/BEAUTY WORK
Reasons For Valet Parking
Reasons Extra convenience
Return to drop position
Guests and car safety
More spare time
Extra help for guests
Spot efficiency
OCCUPATION Regional Director
LOCATION Bangalore
AGE 31
TIER Frequent Traveler
ARCHITECTURE The Planner
Priyanka Sharma
“I’m looking for a app that will simplify my parking issues.”
Motivations Price
Comfort
Convenience
Speed
Preferences
Loyalties/Rewards
Goals
• To spend less time booking travel • To maximize her loyalty points and
rewards • To narrow her options when its
comes to shop
Frustrations • Too much time spent booking-she’s
busy • Too many websites visited for
booking • Not terribly tech savvy-does not like
the process • Loosing internet • Running out of mobile charging
Personality Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Technology
IT & Internet
Software
Mobile Apps
Social network
Bio Priyanka is an reginal director who travels 4-8 times each month for work. She has a specific region in which she travels.
Primary User
Friendly Smart Talented
OCCUPATION Software Developer
LOCATION Hyderabad
AGE 26
TIER Software Engineer
ARCHITECTURE The Computer Nerd
Sandeep Reddy
“ I feel like there’s a smarter way for me to transition into a healthier lifestyle”
Motivations Incentive
Fear
Achievement
Growth
Power
Social
Goals
• To find parking easily • Need to park my vehicle with out
getting damaged • Reach to movie ,work ,dinner at
time • Using applications which are easy
Frustrations • Unfamiliar with wearable
technology • Saturated tracking market • Manual tracking is too time
consuming • Loosing internet • Running out of mobile charging
Personality Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Technology
IT & Internet
Software
Mobile Apps
Social network
Friendly Go-getter Clever
Bio From past couple of years having parking issues while going to a mall or movie.
Secondary user
OCCUPATION hardware store owner
LOCATION Hyderabad
AGE 42
TIER Competent
ARCHITECTURE Casual traveler
Pradeep Rawath
“ If they had a spread sheet and said ‘does it have ocean views ,that would be the criteria would be the criteria I would look up.
Motivations Affordability
Family friendly
Relaxation
Safety
Tourism
Minimal Planning
Goals
• Safe exploration of a new place • Easy planning of family friendly-
oriented activates • To enjoy common tourist
attractions.
Frustrations • Places not being accommodating to
children • Struggles with modern technology • Finding quality directions in a new
place. • When the good arrive at delay from
the storage unit
Personality Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Technology
IT & Internet
Software
Mobile Apps
Social network
Friendly Go-getter Clever
Bio Pradeep has owned his hard ware store for 10 years and has been an employee there for 15.he likes travelling.
Tertiary user
User scenario Going to a movie: Varun is a professional employee who is going to a movie with his friends
on a weekend. He has arrived the theatre a bit late due to this varun and his friends are getting late for the movie so they can book a valet service on the go by using the parked app. Our valet driver will be waiting for them as soon as they come so and park their car and hand them the vehicle as soon as they come out.
Going for shopping: Abhay is a married man who is going with his wife for shopping with his wife on a weekend. The entire shopping mall is filled with vehicles and they have to get back home cause they have a daughter and their Nanny has to leave a bit early that day so they doesn’t have to waste time for parking rather than that he can use parked app and book a valet service.
Going for dinner: Robin is a college student who is going on a date with his girl friend and they both has went to a hangout place they had laughs, fun etc. When they came out the whole place became crowded they cant get their car out so they use parked app and call for valet services and get their vehicle earlier and get back to their homes.
Customer Journey Mapping PROCESS/ BEHAVIOUR
Starts his vehicle from home
For refreshment he starts listening to FM radio
Listens to
some
refreshment
music
Suddenly
traffic
increases
Has an
important
meeting
No time to
park his
vehicle
ATTITUTDE/ MINDSET
Wants a comfortable journey and has a presentation to submit
Has to impress the HR with his presentation
Bored and want to listen to some good music
Gets stuck in the traffic
Feels uneasy, uncomfortable to get stuck
Trying to find a parking spot and getting late
PEOPLE INTERACTION
Family members
Friends Colleagues Friends HR
THINGS INTERACTION
Mobile Car Mobile Car FM radio Mobile, car Mobile, car
Task Analysis
Find Parking
1.Select Criteria
2.Perform Search
3.Select Choice
4.Make reservation
6.Drive to Park Zone
5.Find Parking
Use Location
Use Price
Use Parking
Use Distance
Use Method pay
Define Criteria
Search Parking
Make Choice
Eval info Eliminate unwanted
Park Location
Find Directions
Feature List
Save your time
Save your gas
Save Your money
See real time info on exactly how many parking spots are open.
Check daily and monthly parking rates
View informative maps of parking lots
See prices laid out and compare costs
Find, book and pay for parking in seconds
Navigate straight to your booking space
Locate your parked vehicle
Design Differentiators
Price Easiest differentiator to quantify. Current and accurate prices of our competitors
Selection Different styles and comparison to your competitor
Delivery hours Flexible delivery hours, Flexible delivery rates
Parking availability, Location
Convenience, more accessible, safe , less traffic, Closer to great business areas.
Information Architecture
Homepage
Pricing
About us
FAQ
Drive with us
Blog
Storage Premium Be spoke
General questions Service questions
Sign in
Gmail
Enquiry Contact
DIGITAL WIREFRAMES
PARKING SIMPLIFIED Parked solutions to everyday parking basis
SKIP
YOUR VEHICLE YOUR SPACE
Now get a parking space near you. Be it your home office, or your favorite hangout.
SKIP
YOUR VEHICLE YOUR SPACE
Now get a parking space near you. Be it your home office, or your favorite hangout.
SKIP FINISH
DIGITAL WIREFRAMES
Register
First name Last name
Car Name
Car Number
Referral Code
Next
Enter car number Enter your car number for our professional valet to identify your car immediately
ok
1 2 3 -
4 5 6 +
7 8 9 <
, 0 . #
DIGITAL WIREFRAMES
Select your car color
Select color: NONE
SUBMIT
PARKED
WELCOME TO PARKED
Get exclusive discount of INR 300 on your first parking subscription
3 MONTHS 6 MONTHS 9 MONTHS
Valet Parking Subscribe
PARKED
Get exclusive discount of INR 300 on your first parking subscription
3 MONTHS 6 MONTHS 9 MONTHS
Valet Parking Subscribe
Drop Point Current Location
Design Solution
Business Goals:
Parked is an valet parking service that aims to optimize the process of parking cars.
Through the app, a user can request a valet to come to a designated spot(with in their
service location), take their vehicle, and park it in an enclosed space till the patron
needs it again.
Solution:
Parked acts as a valet solution provider for high street retail outlets and also
restaurants. We also offer on demand parking for the general public
Questionnaire 1. At what location did you use valet services?
Hitech city Madhapur Kondapur Gachibowli
2.Which day of the week did you use valet services?
Sun Mon Tues Wed Thus Fri Sat
3.Which of the following most accurately represents the time of the day you used the valet service?
Morning (5am-noon) Afternoon (noon-5pm) Evening (After 5pm)
4.Upon the arrival were you able to easily access the valet drop off area?
Yes No
Comment
5.Did the valet staff approach you?
Yes No
Comment
6.Was the staff member friendly?
Yes No
Comment
7.Did the valet staff member look professional?
Yes No Comment
8.Did the valet staff member explain the payment process to you?
Comment Yes No
9.Did the valet staff member explain how to retrieve your vehicle?
Yes No Comment
10.Upon departure, was your vehicle retrieved in a timely manner?
Yes No Comment
11.Did the valet staff members thank you and offer further assistance?
Yes No Comment
12.Would you use the valet service again?
Yes No
13.Please feel free to provide additional comments.