• Partnerships with the Water Research Commission, Department of Science & Technology and private industry (Aurecon, Fraser Alexander, Sasol, SAB Miller).

• Study trips and seminars i.e in September 2013

• Embassy receptions.• Platform / network in terms

of networking, matchmaking, competence-sharing.

• We provide market access for Norwegian companies through conducting market service packages, offering Fram market programmes and the Business Matchmaking Programme.

• Key account management (market service packages)

• Self service (website)• Automated services and

social media such as Facebook & Linked In.

• User communities (using sector teams)

• Co-creation (case studies)

• Clean Water Norway (www.vannklyngen.no)

• Intellectual (proprietary knowledge and networks i.e. obtaining industry reports through the Water Research Commission.

• Human (knowledge and networks) i.e. District Offices who have key accounts.

• Bard Haug, CEO, Clean Water Norway (www.vannklyngen.no)

• District Offices• Sector Head, Team Water

(Arne Borgersen)

• Cost driven i.e. travel• Value-driven i.e. hours• Seminars attended

• Innovation Norway’s advisory and financing services

Sector: Water Management Date: July 2013

SWOT Analysisof Innovation Norway

Strengths Weaknesses

• Access to networks in Norway and South Africa dealing with water management.

• IN South Africa provides market access for Norwegian SMEs.

• Access to key decision makers and specialists in the local market.

• Services are subsidized by the Norwegian government.

• Communication through our channels must be strengthened in this area and presented to Team Water and Clean Water Norway.

• Internal knowledge of this sector needs to be improved through attending seminars and workshops held by the Water Research Commission.

Opportunities Threats

• Establish closer co-operation with the Water Research Commission and private industries in South Africa.

• Establish closer co-operation with Clean Water Norway and Team Water and strengthen our reputation.

• Invite Norwegian companies to attend study visits in South Africa.

• Invite industry specialists from South Africa to attend study visits in Norway.

• Encourage JVs and partnerships to Norwegian companies.

• Norwegian SMEs enter the market without making use of INs services = loss in revenue.

Activity Planfor Innovation Norway

KPI Activity Hours Time Responsible

Promotion WRC Bi-Annual Symposium (25-27 Sept 2013)

Beverley Lewis

Finance Market Service Packages & BMMP

100 Beverley Lewis

Competence Fram Programme Beverley Lewis