Download - PCC Presentation 9 09
![Page 1: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/1.jpg)
Social Media & Blogging 101
![Page 2: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/2.jpg)
Agenda
• Social Media 101• Blogging for Success
![Page 3: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/3.jpg)
SOCIAL MEDIA 101
![Page 4: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/4.jpg)
Definition
A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.*
*Wikipedia
![Page 5: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/5.jpg)
Popular Social Networks
• MySpace• Facebook• Linkedin• Classmates.com• Friendster• Meetup.com• Orkut
![Page 6: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/6.jpg)
Specialty Social Networks
• TeeBeeDee (baby boomers)• Cafe Mom (mothers)• Black Planet (African Americans)• Good Reads (book lovers)• Out Everywhere (GLBT)• Yelp (restaurant reviews)• SciSpace.net (scientists)
![Page 7: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/7.jpg)
Extreme Specialty Networks
• sjsualumninetwork.com• nurselinkup.com• paganspace.net• firefighternation.com• navyformoms.com• designrelated
![Page 8: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/8.jpg)
Business or Pleasure?
• Both!• Virtual face-to-face• Comscore: fastest growing segment of Facebook was
25-34 demographic• Facebook has more than 100 million users• June 2008 Conference Board report: one out of every
four people online visits social networking sites (update: 35%)
• Business owners can reach customers directly• Targeted marketing• Networking• Career Searches/Recruiting
![Page 9: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/9.jpg)
![Page 10: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/10.jpg)
Six Degrees of Separation
• www.linkedin.com• 16 million users• Search by name, location, company• Get introduced to potential clients by
people who know them already• Online resume or business profile• Recommend and be recommended• Ask questions and answer questions
![Page 11: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/11.jpg)
![Page 12: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/12.jpg)
Groups
• Join and meet in groups– Public Relations Society of America
(PRSA)– Rae Waters for State Representative– San Diego Padres fans
• Create your own
![Page 13: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/13.jpg)
Group Pages
![Page 14: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/14.jpg)
Business Pages
• Essentially a visual business listing– Background– Photos/Videos– Links– Events– Discussion Board
![Page 15: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/15.jpg)
Business Page
![Page 16: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/16.jpg)
Doing business
• Set up a personal and business profile• Add content• Invite your friends and associates• Surf around, join groups, offer advice
and make new friends and associates• Meet friends of friends and grow your
network exponentially• Feed your blog to your Facebook page
![Page 17: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/17.jpg)
10 Reasons to Use Facebook for Business– Meet your peers– Find business contacts– Instant gate opener– Build relationships– Raise visibility– Develop your personal brand– Target your niche– Get rapid top Google placement– Place targeted ads– No cost marketing Source: Mari Smith, Author, Facebook for Professionals
![Page 18: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/18.jpg)
![Page 19: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/19.jpg)
Why Tweet?
• Gain exposure for your blogs…and gain potential readers
• Market work, products, services, etc.• Answer questions/ ask questions• Learn new things from other industry
professionals• Seek out industry colleagues for assistance w/
special projects• Announce events• Share interesting articles• Live event coverage
![Page 20: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/20.jpg)
Who is Tweeting?
• @barackobama• @richardbranson• @ceosunblog• @lancearmstrong• @snoopdogg• @the_real_shaq• @britneyspears
![Page 21: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/21.jpg)
Twitter Tools
• Online at twitter.com• Via Blackberry or iPhone• Desktop applications
– Twhirl– Seesmic– BigTweet
• Auto update Facebook• Ping.fm
– Everywhere at once
![Page 22: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/22.jpg)
Seesmic
![Page 23: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/23.jpg)
BLOGGING FOR SUCCESS
![Page 24: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/24.jpg)
Blogging for Business
• For company leaders to communicate directly with customers
• For employees to communicate with customers• To reinforce your brand• To produce organizational transparency• To keep customers updated on product issues• To serve as a channel to the public in a crisis• To report to a constituent audience on the
company’s positions• To establish yourself as a subject matter expert*Holtz & Demopolis: Blogging For Business
![Page 25: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/25.jpg)
Get More Visitors
![Page 26: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/26.jpg)
Get More Links
![Page 27: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/27.jpg)
Get Indexed
![Page 28: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/28.jpg)
Company Blogs
• Company blogs include:– Delta Airlines– Dell– Yahoo!– Boeing– EDS– General Motors– IBM– Johnson & Johnson– Microsoft– Salesforce.com– Sprint
![Page 29: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/29.jpg)
Just Roughin’ It
![Page 30: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/30.jpg)
Atomic Comics
![Page 31: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/31.jpg)
Valley PR Blog
![Page 32: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/32.jpg)
CEO Blogs
• CEO blogs include:– J. Willard Marriott Jr., CEO, Marriott International– Michael M. Crow, President, Arizona State University– Marc Cuban, HDNET & Dallas Mavericks– Bob Lutz, Vice Chairman, General Motors Corporation– Kevin Lynch, Chief Software Architect, Macromedia– Justin Rattner, CTO, Intel– Bob Parsons, President, godaddy.com– Jonathan Schwartz, COO, Sun Microsystems– Mike Critelli, Executive Chairman, Pitney Bowes– David Neeleman, Chairman, JetBlue Airways
![Page 33: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/33.jpg)
Michael Dell
![Page 34: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/34.jpg)
Mark Cuban
![Page 35: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/35.jpg)
Tools for Blogging
• WordPress• Moveable Type• Type Pad• Blogger.com• Live Journal• …and about 1,000 others
![Page 36: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/36.jpg)
WordPress
• The most popular blogging tool• Simple to use• Free• Hosted or application
– www.wordpress.com– www.wordpress.org
![Page 37: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/37.jpg)
A Word About Design
• Built-in Templates– Hosted version has more than 60
flexible designs• Custom Design
– Use templates– Have your web designer build it
• Function Over Form
![Page 38: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/38.jpg)
Keys to Better Blogging
• Headlines are Important– Short Catchy Headlines– Use Key Words
• Keep it Simple– Single Topic Posts
• Keep it Short– Two to three paragraphs
• Have an Opinion– Be a “Thought-Leader” (Have a take, do not suck!)– Offer Advice/Best Practices
• Links• Photos
![Page 39: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/39.jpg)
Links
![Page 40: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/40.jpg)
Photos/Images
![Page 41: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/41.jpg)
Trackbacks
• An acknowledgment sent via a network signal
• Facilitates communication between blogs• Helps grow your audience
![Page 42: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/42.jpg)
Tags
• Search optimization– Internal– External
• Use only a few on each post
• Helps people find your post
![Page 43: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/43.jpg)
PROMOTING YOUR BLOG
![Page 44: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/44.jpg)
The Basics
• Tell everyone you know!• Add link to blog from web site• Include a link to your blog in your e-
mail signature• Put your blog address on your
business card• Announce the launch of your blog in
customer communications– eNewsletters, eBlasts, Store flyers, etc.
![Page 45: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/45.jpg)
RSS Feeds
• Feedburner– RSS feed– e-mail option
![Page 46: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/46.jpg)
Free Blog Listings
• Technorati• Google Blog Search• Bloglisting.net• Icerocket• Mybloglog• Alltop• Buzzerhut
![Page 47: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/47.jpg)
Viral Tactics
• Blogroll– Reciprocal Links
• Comments– Always register and include email AND
blog address– Get a “gravatar”
• http://en.gravatar.com/
![Page 48: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/48.jpg)
Piggybacking
• Read lots of blogs• Write a post on your blog about
something you’ve read– Link to it in your post– Trackback to it
![Page 49: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/49.jpg)
Social Integration
• Linkedin– WordPress module included
• Facebook– Third Party Applications
• Social RSS
![Page 50: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/50.jpg)
Tweet Tweet
![Page 51: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/51.jpg)
Get Social
• Bookmark posts on Delicious• Stumble posts on StumbleUpon• Post a teaser on Linkedin status• Use Sharethis or similar tool• Digg it
![Page 52: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/52.jpg)
Questions?
![Page 53: PCC Presentation 9 09](https://reader031.vdocuments.net/reader031/viewer/2022020110/554d9409b4c905525e8b4792/html5/thumbnails/53.jpg)
http://www.slideshare.net/lengutman