Download - Pearson social media survey 2011
![Page 1: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/1.jpg)
![Page 2: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/2.jpg)
Social media and higher education, the common ground2
SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND
Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions
Jeff Seaman, Co-Director, Babson Survey Research Group
Mike Moran, Co-author of Search Engine Marketing, Inc.Chief Strategist, Converseon
![Page 3: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/3.jpg)
Social media and higher education, the common ground3
Survey Goals:
• Bring this survey wider and deeper after the success of spring 2010 survey, presentations and SlideShare posting.
• How many faculty are using social media?
• Which social media do college faculty use for personal communication? Professional use? For teaching?
• What value do college faculty find in using these online spaces?
![Page 4: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/4.jpg)
Social media and higher education, the common ground4
Respondents: Who Are They?
• Representative national sample of teaching faculty
• 1,921 Responses
• One-quarter teach online
Gender Years teachingStatus
![Page 5: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/5.jpg)
Social media and higher education, the common ground5
All Are Aware
![Page 6: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/6.jpg)
Personal Use
![Page 7: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/7.jpg)
Social media and higher education, the common ground7
Personal Use:
• Over three-quarters of faculty have visited a social media site within the past month.
• One-half of faculty have posted content during the past month.
![Page 8: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/8.jpg)
Social media and higher education, the common ground8
Personal Use More Than One Site:Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites.
![Page 9: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/9.jpg)
Social media and higher education, the common ground9
Personal Use: Facebook And YouTube Lead
![Page 10: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/10.jpg)
Social media and higher education, the common ground10
Workplace Use: College Faculty Comparison To Employees In Industry
• Over 90% of college faculty engage in social media as part of work• Just 47% of employees in industry do (McKinsey 2010)
![Page 11: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/11.jpg)
Professional Use
![Page 12: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/12.jpg)
Social media and higher education, the common ground12
Professional Use Of Social Media
• “Professional use” excludes personal use and use for teaching.
• 78 percent of faculty use at least one social media site in support of their professionalcareer activities
• Greatest numberuse YouTube
• Facebook dailyuse at 11 percentexceeds all othersocial media sites
![Page 13: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/13.jpg)
Social media and higher education, the common ground13
Personal And Professional Use:
![Page 14: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/14.jpg)
Teaching Use
![Page 15: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/15.jpg)
Social media and higher education, the common ground15
Teaching Use: Class Sessions
• 80 percent of faculty use social media for some aspect of a course that they are teaching.
• Nearly two-thirds use social media within their class session.
• 30 percent post content for students to view outside of class session.
![Page 16: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/16.jpg)
Social media and higher education, the common ground16
Teaching Use: For Assignments
• Over 40 percent assign students to read or view social media as part of a course assignment.
• 20 percent assign students to comment or post to social media sites.
![Page 17: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/17.jpg)
Social media and higher education, the common ground17
Teaching Use: Almost ½ Use More Than Just Video
![Page 18: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/18.jpg)
Social media and higher education, the common ground18
Teaching Use: Concerns
![Page 19: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/19.jpg)
Social media and higher education, the common ground19
Teaching Use: Perceived Value
![Page 20: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/20.jpg)
Social media and higher education, the common ground20
Teaching Use: Online Teachers Most Engaged
![Page 21: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/21.jpg)
Teaching Use: Video Contest
Krista Jackman, University of New Hampshire, Englishhttp://www.youtube.com/watch?v=bLVA9o3lQp8http://www.youtube.com/watch?v=u6zuOQMTeR8
Pete Surgent, Community College of Baltimore County, Mathhttp://student.ccbcmd.edu/~psurgen1/menu_iahw.htm
Lindsay Higgins, TX A&M, Agricultural Economics http://www.youtube.com/watch?v=za7IaeR7Hck
Social media and higher education, the common ground
![Page 22: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/22.jpg)
Landing Pagewww.pearsonlearningsolutions.com/
social-media-survey
![Page 23: Pearson social media survey 2011](https://reader035.vdocuments.net/reader035/viewer/2022062307/5549f623b4c905507a8b45ae/html5/thumbnails/23.jpg)
Social media and higher education, the common ground23
Thank you! Connect with us…
•Hester Tinti-Kane– @tintikane– [email protected]
• Jeff Seaman– @surveygroup – [email protected]
• Mike Moran – @mikemoran– [email protected]