People Perspectives in Sustainable Innovation
Jacobine Das Gupta Sustainable Brands London 2013
@DSM
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Our purpose is to create brighter lives for people today and generations to come
Health Nutrition Materials
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How to develop products with a measurable positive impact on people?
Trends: transparency, social responsibility,measurement and ‘guilt free’ consumption
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Metrics & aspirations
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‘If you can’t measure it, you can’t manage it’
P. Drucker
‘If you don’t imagine it, it won’t get done’
S. Lydenberg
People+
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Taking care of consumers employees and communities
Edelweiss consumers: higher skin resistance and better skin feelemployees & communities: training, local sourcing local farming principles, alpine flora diversity
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Taking care of consumers and employees Waterborne paintsconsumers & employees: reduced health risks
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Taking care of consumers and communities
Fortified riceconsumers & communities: physical and mental health learning and earning capabilities
People
Planet
Profit