Download - Percolate's Company Values
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Noah Brier and James Gross
Values at Percolate
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We believe the only way to scale Percolate is to distribute decision making out to the edges.
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That means we ask each and every person in the company to make decisions on behalf of the organization…
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without necessarily going to their manager to get advice or approval.
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Instead, their guide must be Percolate’s culture. Our culture is defined by a clear set of values.
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This is the rubric we used to write and judge these values:
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Criteria #1. Does the value help someone actually make a decision in the moment?
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Criteria #2. Does the value positively impact people (employees, clients, partners)?
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Criteria #3. Is the value something someone can disagree with?*
*Generic values don’t help anyone understand anything.
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Criteria #4. Is the value tweetable? Will it fit in a picture frame?*
*The goal is for these values to sit on a wall in every Percolate office around the world.
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Each value must answer all four questions, as well as provide anyone at Percolate a framework to help them understand whether the decision they’re making is right for the company.
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THESE ARE OUR VALUES
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#1 GROWING
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Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive.
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Does this decision move us closer to the company’s mission and vision?Growing
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#2 THOUGHTFUL BY DESIGN
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We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition.
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Will this interaction leave the person on the other end feeling like I care deeply about their time?Thoughtfulness by Design
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#3 JUDGE PERCOLATE
AGAINST PERCOLATE
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Someone else may have a lower bar than we do. Never compromise.
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Is what I’m doing truly exceptional or am I letting it be watered down by outside influences?Judge Percolate Against Percolate
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#4 SHIPPING > NOT
SHIPPING
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Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not.
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Are our clients better off with this delivery as it currently stands than not at all?Shipping > Not Shipping
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#5 OWNERSHIP
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You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better.
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If I were the majority owner of this company, would I still do what I’m doing?Ownership
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#6 CONSTANT
QUESTIONING
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Asking ‘why?’ isn’t just for children. Being curious will make you and this company great.
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Do I understand the first principles of this problem and can I use them to design a better solution?Constant Questioning
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#7 FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T
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Sometimes the best way to reach scale in the long term is to do things that don’t in the short term.
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If I look back on this decision in the future will I regret doing something that didn’t scale?Focused on Scale but Willing to Do Things that Don’t
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#8 LED BY PRODUCT
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Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products.
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Can I find a way to automate or productize the work I’m doing right now?Led by Product
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#9 NOT JUST A JOB
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We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing.
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Does this decision move me closer towards my personal mission and vision?Not Just a Job
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#10 JUST
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At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it.
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Am I acting in the best interest of the company’s values?Just
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What do you think? If you believe in our values and would like to come work with us, we’re hiring.*
*https://percolate.com/jobs
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