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Perfume SWOT Analyze – Miss Dior Cherie
Group Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice 法文二 499120485 邱芷薇 Vivian
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Outline
Introduction of Product and Slogan By Anna & Lulu SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy
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Dior's girl is grown up and is now a woman who loves.
Miss Dior Cherie EDPReleased in 2011Created by Francois Demachy
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SWOT AnalyzeStrength⍣ Have a long history⍣ Have distinctive tastes for designs
Weakness⍣ The high price of the Dior’s perfume⍣ The high cost
Opportunity⍣Developing in the right time⍣Benefits-Fashion Show⍣Loyal Costumers⍣Having Target market
Threat⍣ Illegal version of perfumes⍣ Economic depression⍣ Limitation of consumer group⍣ Restriction of consumer market⍣ Many competition of perfumes
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Strength
Have a long history
─ Since1947 Have distinctive tastes for designs ─ sensitive, persist ,own professional
perfumer Loyal Costumers Having Target market
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Opportunity
Developing in the right time─ WWⅡ
Benefits-Fashion Show ─ sponsors, cooperators→commercial potential
Loyal Costumers Having Target market
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Weakness
The high price of the Dior’s perfume. The high cost of hiring a professional
personal Perfumer.
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Threat
Illegal version of perfumes Economic depression Limitation of consumer group Restriction of consumer market
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Conlusion
S>W T>ODior should take stability strategy
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Thanks for your listening
Present by Anna Alice Vivian Chloe Cindy
PPT by Lulu