Download - Personal branding

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Page 1: Personal branding

Nobody wants to hire the real you

using social media to build a personal brand that can help you

bogdanabutnar.rotwitter.com/Bogdanahttp://ro.linkedin.com/pub/bogdana-butnar/22/764/959

Page 2: Personal branding

Why do you need a brand ?

To get attentionTo get a dateTo get money/a job

Page 3: Personal branding

Why do you need a brand?

Because it’s easierwith a brand

Page 4: Personal branding

A personal brand puts you in the right Tribe

A personal brands put you in the right industry

A personal brand puts you in the right entourage

A personal brand puts you in the right job

Even if your real self does not

Page 5: Personal branding

The essential rules of personal branding through SM

1. Personal brands are build, they seldom happen.

2. Pick your social medium.

3.Create a badge.4. Share right and like usefully.5. Friends are your worst enemies.

6. Be careful.

Page 6: Personal branding

Personal brands are build, they seldom happen

• Set a target – what do you want to become?• Create a game plan – what are your deadlines, who is your audience?• Start preparing – tools, schedule, people• Implement

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Pick your social medium

• The right network sends the right message – do you want dates or job opps?• The right instrument generates the correct feedback – do you want likes, or

comments?• Be the best profile you can be• Identify the opinion leaders and your specific targets – what’s your industry?

Who’s who in that industry? What do they do on SM?• Don’t stalk! Network.• Be everywhere but with moderation

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Page 9: Personal branding

Create a badge/personal footprint

• Imagery is essential – what pictures are there of you online?• Quality design is essential – do you use the standard WP template?• Design speaks about who you are – did your GF pick the color of your page?• Invest in your image – have a decent photographer friend take some pics of you;

treat him to a beerPLEASE: stop using vacation pics as your desktop backgrounds if you use your computer for presentations

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Share right and like usefully

• Content makes your brand – what do you write about? How often? How? • Spelling is essential – can’t write properly? Tweet• Content makes your list – people follow you based on what you write• Don’t be afraid to sacrifice volume to quality – so what if your GF’s BF does not

“like” your profile?• Your likes tell me who you are• Like usefully

Page 11: Personal branding

Friends are your worst enemies

• Separate SM based on intention – tell your friends what you use the profiles for• Monitor what your friends tag you in • DM with explanations when you erase something• Remove all stupid quizzes from your wall, comments from your blog and chat

usefully on Twitter (chat frivolously on chat)• Stay strong – GFs and BFFs can ruin a good profile forever

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Be careful

• Identify trolls and defend yourself• Don’t give in to late night depressions and Monday blues• NEVER complain about your professional situation specifically• Think before you ENTER

Page 13: Personal branding

Thanks!


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