PERSONAL BRANDING CHECKLISTS FOR YOU AND YOUR TEAM

KREDIBLE

P E R S O N A L B R A N D I N G C H E C K L I S T S

W H AT TO D O E V E R Y Y E A R

Define Your Personal and Professional Goals: Make a list of what you would like to accomplish and how you want to be known in one year. Craft Your Personal Brand Story: Write a brief biography that summarizes your professional history while displaying your personality.

PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS

PERSONAL BRANDING ACTIVITIES FOR COMPANIES

Encourage Your Team to Define Their Goals: Issue a reminder encouraging your team to define their personal brand goals for one year from now. Remind Your Team to Update Their Biographies: Encourage your team to update their online bios to reflect new accomplishments and milestones.

P E R S O N A L B R A N D I N G C H E C K L I S T S

W H AT TO D O E V E R Y Q UA RT E R

Audit Your Presence in Search Results: Look up your name and combinations of your name plus your company name, location, and industry. Improve Your Presence in Search Results: Optimize the first page of your search results by taking action to control the first ten links that appear.

PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS

PERSONAL BRANDING ACTIVITIES FOR COMPANIES

Audit Your Team’s Presence in Search Results: get a top-level view of how effectively employees at your company are presenting themselves online.

P E R S O N A L B R A N D I N G C H E C K L I S T S

W H AT TO D O E V E R Y M O N T H

Analyze What Works on Social Media: Check the metrics of your social posts to learn what types of content resonate most with your audience.

PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS

PERSONAL BRANDING ACTIVITIES FOR COMPANIES

See What Works at the Company-Level: Analyze, across all employees, what types of content drive the most clicks, interactions, and views.

P E R S O N A L B R A N D I N G C H E C K L I S T S

W H AT TO D O E V E R Y W E E K

Post Content on Social Media: Share at least 2 pieces of professionally relevant on your social media accounts every week. Keep Up With Relationships: Respond to anyone who has sent you a direct message on social media, build at least one new or existing relationship.

PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS

PERSONAL BRANDING ACTIVITIES FOR COMPANIES

Send Your Team a Social Media Sharing Reminder: Encourage your team to be active on social media by sending them a weekly reminder.