Download - Personal branding march 2012
![Page 1: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/1.jpg)
Nottingham Trent University
Personal Branding12th March 2012
![Page 2: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/2.jpg)
Personal Branding 10-1pm
1. What is personal branding?2. What are other people saying about you?3. Four-step personal brand planning process 4. Personal branding tools (offline and social
media)5. Personal branding and getting a job6. Monitoring your personal brand
![Page 3: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/3.jpg)
People buy from people
![Page 4: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/4.jpg)
Personal branding makes you distinctive
![Page 5: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/5.jpg)
Branding defines your choices
![Page 6: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/6.jpg)
Successful British Brands
![Page 7: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/7.jpg)
Social media changes everythingBefore: Now:
Jobs are for life, stay loyal to the company brand
Loyalty is to your professional journey working with organisations
that can support your aims
Only businesses and organisations are visible online, branding is a corporate issue
Loyalty is to your professional journey working with organisations
that can support your aims
![Page 8: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/8.jpg)
Going off-line is NOT an option
![Page 9: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/9.jpg)
Personal Branding: True or False?
![Page 10: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/10.jpg)
Personal branding is all about me
![Page 11: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/11.jpg)
Personal branding is promoting key messages about yourself
![Page 12: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/12.jpg)
Personal branding is about becoming a celebrity
![Page 13: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/13.jpg)
Personal branding is managing your image and PR
![Page 14: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/14.jpg)
First impressions of you are critical
![Page 15: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/15.jpg)
Three laws of personal branding
Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you.
Transparency: It’s better to be straightforward and honest, then lie, and have your actions work against you.
Visibility: If you aren’t known, you don’t exist.
“Me 2.0” Dan Shawbel personalbrandingbook.com
![Page 16: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/16.jpg)
What are other people saying about you?
Passive ListeningMonitoring what people say
Active ListeningStarting a conversation
![Page 17: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/17.jpg)
Google yourself
![Page 18: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/18.jpg)
Your brand on social media
![Page 19: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/19.jpg)
Your brand on Twitter
![Page 20: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/20.jpg)
![Page 21: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/21.jpg)
The 4 step personal brand planning process
2. Brandwhat are your goals?
3. ApproachThe 4 Cs of personal marketing
1. Discoverywhat’s your story?
4. ManagementStart doing (and measuring)
![Page 22: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/22.jpg)
1. Discovery – What’s your story?
![Page 23: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/23.jpg)
Find your sweet spot
![Page 24: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/24.jpg)
Find your sweet spot
![Page 25: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/25.jpg)
Work less, earn more, love your job
![Page 26: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/26.jpg)
Be a super hero (or heroine)
![Page 27: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/27.jpg)
Personal SWOT analysis
![Page 28: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/28.jpg)
Using your passions to sell
![Page 29: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/29.jpg)
Create your personal brand statement
Your brand and your audience in one sentence
![Page 30: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/30.jpg)
2. Brand planning – What are your goals?
![Page 31: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/31.jpg)
3 year career chart
Your big vision in 3 years
Your major goals
in 1 year
Your major goals
in 1 year
Your major goals
in 1 year
Your activities and focus areas this year
![Page 32: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/32.jpg)
Creating goals: Employee
John, 30Junior HR manager 100-person print company in London • He wants to be promoted or get hired at another company• Become known as expert on managing change
![Page 33: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/33.jpg)
Creating goals: sole trader
Uzma, 35jewellery designer, Long Eaton • Get people to come to visit her at craft fairs• Attract jewellery distributors• Visit her Etsy online shop
![Page 34: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/34.jpg)
Creating goals: business ownerMalcolm, 55Owner of an IT services company in Nottingham.
Delivers exceptional customer support, but as his rates are quite high he has lost work, and shed staff, during the recession. He wants to promote the reliability and quality of his services to local businesses.
![Page 35: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/35.jpg)
Creating goals: job seeker
Steffi, 22Design graduate from Nottingham Trent University
Seeking her first job working as a graphic designer in the fashion and textiles industry
![Page 36: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/36.jpg)
Personal branding tools
![Page 37: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/37.jpg)
Memorable avatars
![Page 38: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/38.jpg)
Twitter review
Tony Hsieh, CEO Zappos @zappos
Alexia Leachman, Personal Brand Coach: Personal: @AlexiaL
Brand: @bbrands
Nick Hewitt, Digital Community expert: @nikhewitt
![Page 39: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/39.jpg)
Action plan
![Page 40: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/40.jpg)
Personal branding and getting a job
![Page 41: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/41.jpg)
Personal branding job hunting tips
Have a business cardUse Twitter/blog to curate expertise in your practiceHave a website/portfolio/blog to showcase your workBe active in LinkedIn
![Page 42: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/42.jpg)
LinkedIn tips
Have a 100% complete profileAdd all your peers, colleagueAdd contacts straight after eventsUpdate with your work/industry newsUse keywords in your profile
![Page 43: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/43.jpg)
Monitoring your personal brand
![Page 44: Personal branding march 2012](https://reader035.vdocuments.net/reader035/viewer/2022062613/5442ca0bafaf9f0e118b472f/html5/thumbnails/44.jpg)
Thank you
Susi O’Neill, Digital Consultantwww.digitalconsultant.co.ukTwitter @susioneillLinkedIn/Facebook @susioneill
email: [email protected]
Tel: 07981 222799