Download - Personal Branding MBA 726 Presentation
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Renaissance Man / Renaissance Mensch Right-brain guy in a left-brain MBA class
• SEO• SEM• Formatting• Content
• More cosmopolitan look
• Journalism’s credibility problem• Apply informal logic (critical thinking) to Journalism• Restore credibility & earn back respect
• Not much interest• Two posts per week!
• Scribe Site – More descriptive• Problem with URL, though
• Used a “301 Redirect” to alias new URL over to old site
A scribe for the 21st Century Original, optimized content Social media, blogs, profiles, websites Tweets, articles, reviews, pres releases Podcasts, videos
“My writing may not be all that great, but I make up for it in volume.”
I’m an idea generator,an imagine-ator,a content creator,a constant curator,a site aggregator,and a master craftsman
• Right brained with a left-brain bias• ADD • Vocabulary, interests• Insatiable curiosity• Fast writer
A 147 I.Q.
• Creatives seeking ideas• Curators looking for interesting “stuff” to share• Employers seeking
• Breadth of knowledge• Accuracy, vocabulary, formatting skills• Churn out content quickly
• fiction writers• mid-level SEO• musicians• politically active• philosophers
• Mechanical and cultural awareness and applications of Soc-M• Met a few interesting people• Established a presence• Learned and applied Soc-M skills for employment purposes• Developed portfolio
• Blog:• Shorten posts, rewrite ledes & headlines, consolidate categories• Optimize SEO• Experiment with WP-s extensibility• Refine the brand image• Write more compelling posts• Discover new Soc-M platforms• Seek out new contacts
•Twitter• New lists• Create content for those lists
• Google: Roger Scimé • Scribe Site • back-links• Use HubSpot’s Ranking algorithm• Tighten up my Twitter lists, monitor RTs (by whom and about what)• Monitor, analyze, and quantify blog comments
• Titles• Topics• Length• Format
• [email protected]• @rogerscime
• www.scribesite.com