![Page 1: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/1.jpg)
Personal Branding Tyler Tolson
![Page 2: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/2.jpg)
![Page 3: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/3.jpg)
![Page 4: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/4.jpg)
![Page 5: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/5.jpg)
![Page 6: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/6.jpg)
Why do we recognize
them?
![Page 7: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/7.jpg)
What is branding?
![Page 8: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/8.jpg)
![Page 9: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/9.jpg)
Branding
• The personality of the company.
• Touchpoints
![Page 10: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/10.jpg)
Branding is
communication.
![Page 11: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/11.jpg)
Branding is also...
• Relationships
• Characteristics
![Page 12: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/12.jpg)
Personal Branding
• Personal Illustration (from my life)
![Page 13: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/13.jpg)
Sign Girl
![Page 14: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/14.jpg)
Ms. Crawford
![Page 15: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/15.jpg)
Bill
![Page 16: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/16.jpg)
Personal Branding
leads to...
• relationships
• trust
• mutual success
• follower loyalty
![Page 17: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/17.jpg)
Personal Brands I
respect...
• Richard Branson
• King Benjamin
• Oprah
• and, of course...
![Page 18: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/18.jpg)
![Page 19: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/19.jpg)
• Examples?
![Page 20: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/20.jpg)
![Page 21: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/21.jpg)
How to develop your
Personal Brand
![Page 22: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/22.jpg)
• Recognize your passions and envision
who you are and who you want to be.
![Page 23: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/23.jpg)
• Make a Personal Branding Statement
(Daily Contract).
![Page 24: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/24.jpg)
• Find a mentor (accountability).
![Page 25: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/25.jpg)
• Assess your progress (at least weekly!)
![Page 26: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/26.jpg)
• Read and Write (take note!!)
![Page 27: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/27.jpg)
Personal Branding
Statement
• Step 1: Identify past successes. (home,
work, community, etc.)
![Page 28: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/28.jpg)
Personal Branding
Statement
• Step 2: Identify Core Values (Who you
are and what are your priorities).
![Page 29: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/29.jpg)
Personal Branding
Statement • Step 3: Identify Contributions (ways you
feel you can make a difference.)
• The world
• Family
• Work
• etc.
![Page 30: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/30.jpg)
Personal Branding
Statement
• Step 4: Identify Goals
![Page 31: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/31.jpg)
Personal Branding
Statement • Step 5: Write your Personal Branding
Statement based off of the first four
steps.
• Example: “To live life completely,
honestly, and compassionately, with a
healthy dose of realism mixed with the
imagination and dreams that all things
are possible if one sets their mind to
finding an answer.”
![Page 32: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/32.jpg)
• Examples?
![Page 33: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/33.jpg)
Personal Branding
• Recognize your passions and envision
who you are and who you want to be.
• Personal Branding Statement (Daily
Contract)
• Find a mentor.
• Assess your progress.
• Read and Write.
![Page 34: Personal Branding - Welcome to Utah State University Branding.pdf · Personal Branding Statement • Step 5: Write your Personal Branding Statement based off of the first four steps](https://reader031.vdocuments.net/reader031/viewer/2022030422/5aaa57027f8b9a86188debdf/html5/thumbnails/34.jpg)
Pepper-Spray
Syndrome