TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75Affiliated Institution of G.G.S.IP.U, Delhi
Personality Development and Communication
Skills-IBBA (Gen)- 17111BBA (B&I)-18209
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Objective of Course:
• To develop the skills of the professional undergraduate students for proper self-expression, social communication, spoken English, correct pronunciation, voice modulation and business etiquettes
• The students should improve their personality, communication skills and enhance their self-confidence
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Course Overview:Unit I• Basic fundamental of grammar and usage• How to improve command over spoken and written English with stress on Noun, Verb Tense and
Adjective• Sentence errors• Punctuation• Vocabulary building• Common errors in business writing
Unit II• Introduction to Business Communication• Basic forms of communication• Process of communication• Principles of effective Business Communication-7 Cs.• Media of Communication• Types of communication• Barriers of communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Course Overview:Unit III• Business letter writing• Need and Functions of Business letter writing• Kinds and Layout of letter writing• Types of letter writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.
Unit IV• Departmental Communication-Meaning, Need and types• Interview letters, Promotion Letters and Resignation letters • News letters• Circulars• Agenda• Notice• Office memorandums• Office orders• Press release
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Unit - II
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Introduction to Business Communication
The word ‘communication’ is derived from the latin word ‘communicare’ which means ‘to make common, to share, to transmit or to impart’.
Thus communication can be considered as process that involves the transfer of information, ideas, emotions, feelings etc. between people.
‘Business communication differs from other types of communication, not by its means of communicating but by its objectives’
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Process of Business Communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Channels of Business Communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Forms of Verbal Communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Forms of Non Verbal Communication
Sign Language Proxemics (Space Language) Haptics (Touch language) Chronemics Kinesics (or Body Language) Artifacts (or Appearance) Vocalics or Paralanguage Environment or Surroundings
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Types of Business Communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Principles of Business Communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Barriers to Business Communication
TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
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