Enabling Business, Empowering Consumers
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E-Commerce Definition � Philippines E-Commerce Law – Republic Act 8792.
Passed June 2000. ¡ Any kind of data message and electronic document
used in the context of commercial and non-commercial activities to include domestic and international dealings, transactions, arrangements, agreements, contracts and exchanges and storage of information.
¡ Electronic transactions made through networking among banks, or linkages thereof with other entities or networks, and vice versa.
� E-Commerce Back-Office Operations Thrive (now referred to as Business Process Outsourcing)
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The Philippines’ IT-BPM Industry by Sector
Sources: BPAP, ACPI, CCAP, GDAP, HIMOAP, PSIA
67.0%
18.6%
9.0%
Share of Total PH IT-BPM, 2012 100% = US$13.1 billion
Voice
KPO/Back Office
ITO
HIM
ESO
Animation
Game Dev
1.6% 1.0%
3.5%
0.4%
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Philippine IT-BPO industry size 2006–2012; US$ billion
x% YoY Growth
1 Philippines IT-BPO market as percentage of global offshore services market, in revenue terms Sources: BPAP, ACPI, CCAP, GDAP, HIMOAP, PSIA
# FTEs (~‘000) 236 383 424 527
Global share1 5% 6% 6% 7% 8%
3.44.5
6.17.1
8.9
11.0
13.2
2006 2007 2008 2009 2010 2011 2012
34% 17%
25%
24%
FTEs Revenue (US$M)
Rev % inc.
fr ’11
Voice BPO 497,000 8,697 18%
Non-voice BPO/KPO
154,380 2,470 20%
ITO 57,078 1,160 17%
Health Info Mgt & Care
45,000 460 66%
Engineering Services
10,836 206 20%
Animation 9,000 132 3%
Game Development
3,500 50 251%
TOTAL FTEs 776,794 13,174 19%
19%
284 640
9.5%
777
Philippines 2012 Performance
31% 45%
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Framework for the Promo.on of E-‐Commerce in the Philippines*
5 *E-Commerce Office-Department of Trade and Industry, Philippines
“Trust is central to any commercial
transaction”
I NF RA DE V E L OPMENT
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Background � Last August 2014, Senator Bam Aquino at the
Senate Hearing on Trade about E-Commerce Concerns tasked the Department of Trade and Industry to develop an E-Commerce Roadmap to fulfill the implementation of the E-Commerce Law (Republic Act 8792).
� Meetings began last December 2014 and the DTI E-Commerce Office is currently working on completing this roadmap.
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A Joint Project of
WITH THE SUPPORT OF
Philippines E-Commerce Index
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
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Chart 1: Extent of Online Engagement in the Manufacturing Industry Overall Index, Weighted to Actual Values
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
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Chart 5: Extent of Online Engagement in the Manufacturing Industry Percentage of Revenues By Sector
Food & Beverage = 23%
Textiles = 39%
Paper = 8%
Publishing, Printing = 19%
Fuel, Chemicals, Pharmaceuticals = 24%
Rubber & Plastic = 19%
Non-Metal Construction Materials = 20%
Basic Metals = 23%
Fabricated Metal = 21%
Machinery & Equipment = 26%
Communication Equipment, Appliances = 40%
Motor & Transport Equipment = 32%
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 174 supply chain executives of top manufacturing companies based in the Philippines drawn from a probability sample of 600
top manufacturing corporations representing the top manufacturing corporations in the Philippines.
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Chart 9: Extent of Online Engagement in the Manufacturing Industry Percentage of Purchases By Sector
Average for Manufacturing Industry
Food & Beverage = 34%
Textiles = 36%
Paper = 11%
Publishing, Printing =40%
Fuel, Chemicals, Pharmaceuticals = 18%
Rubber & Plastic = 40%
Non-Metal Construction Materials = 30%
Basic Metals = 24%
Fabricated Metal = 28%
Machinery & Equipment = 40%
Communication Equipment, Appliances = 43%
Motor & Transport Equipment = 30%
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 174 supply chain executives of top manufacturing companies based in the Philippines drawn from a probability sample of 600
top manufacturing corporations representing the top manufacturing corporations in the Philippines.
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Chart 4: Extent of Online Banking in Manufacturing, Unweighted
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
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Chart 1: Extent of Online Engagement in the Retail/Wholesale Industry Overall Index, Weighted to Actual Values
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
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Retail = 14%
Wholesale = 28%
Chart 15: Extent of Online Engagement in the Retail/Wholesale Industry Percentage of Revenues By Sector
Average for Retail/Wholesale Industry
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 94 supply chain executives of top Retail/Wholesale companies based in the Philippines drawn from a randomly selected
panel of 200 top retail/wholesale corporations.
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Retail = 26%
Wholesale = 35%
Chart 19: Extent of Online Engagement in the Retail/Wholesale Industry Percentage of Purchases By Sector
Average for Retail/Wholesale Industry
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 94 supply chain executives of top Retail/Wholesale companies based in the Philippines drawn from a randomly selected
panel of 200 top retail/wholesale corporations.
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Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
Chart 5: Extent of Online Banking in Retail/Wholesale (Unweighted)
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Chart 1: Extent of Online Engagement in the Services Industry Overall Index, Weighted to Actual Values
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
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Construction = 25%
Electricity, Gas, and Water = 3%
Hotels & Restaurants = 9%
Transportation = 31%
Postal, Media & Telecomm = 7%
Banking and Finance = 22%
Provident and Insurance Co’s = 5%
Real Estate = 6%
Miscellaneous Business Activities = 16%
Health and Social Work = 13%
Business & Knowledge Processing = 34%
Chart 5: Extent of Online Engagement in the Services Industry Percentage of Revenues By Sector
Average for Services Industry
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 94 supply chain executives of top Services companies based in the Philippines drawn from a probability sample of 300 top
services corporations representing the top services corporations in the Philippines.
Enabling Business, Empowering Consumers Confidential. For authorized use only.
Chart 5: Extent of Online Engagement in the Services Industry Percentage of Purchases By Sector
Average for Services Industry
Construction = 25%
Electricity, Gas, and Water = 14%
Hotels & Restaurants = 43%
Transportation = 30%
Postal, Media & Telecomm = 8%
Banking and Finance = 22%
Provident and Insurance Co’s = 10%
Real Estate = 13%
Miscellaneous Business Activities = 21%
Health and Social Work = 3%
Business & Knowledge Processing = 33%
AUG 2013 – MAR 2015
Source: I-Metrics Asia-Pacific Corporation Survey, March 2015
Note: Percentage of revenues derived online are based on interviews with a sample of 94 supply chain executives of top Services companies based in the Philippines drawn from a probability sample of 300 top
services corporations representing the top services corporations in the Philippines.
Enabling Business, Empowering Consumers Confidential. For authorized use only.
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
JAN 2015 – MAR 2015 AUG 2013 – MAR 2015
Chart 5: Extent of Online Banking in Services, Unweighted
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Chart 7: E-Commerce Engagement as a Percent of GDP (2014)
Ecommerce Intensity Index: Purchases of Top Corporations in Manufacturing, Retail/Wholesale, and Services Transacted Online as
a Percentage of GDP .
E-Commerce Intensity Index: Revenues of Top Corporations in Manufacturing, Retail/Wholesale, and Services Done
Online as a Percentage of GDP
Copyright 2014, I-Metrics Asia-Pacific Corporation. All rights reserved.
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Vision: E-Commerce as an Economic Growth Contributor & Philippines Competitive Advantage
E-BUSINESS TOP 50,000 COMPANIES
E-GOVERNMENT E-PAYMENT IMPLEMENTATION.
E-CITIZEN 50 MILLION DOING E-COMMERCE
INTERNET ACCESS AFFORDABLE HIGH SPEED INTERNET NATIONWIDE
LAW ENFORCEMENT PROSECUTION OF CYBERCRIMES.
Business Objectives & Success Criteria
Today…
25% GDP
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Philippines ECommerce
Roadmap
Internet Access
E-Government
Education
Logistics
Consumer Protection
Law Enforcement
Tax system
Electronic Payment
E-Banking
Data Privacy
Information Security
Policies
Seal of Trust
Education
Sector development
Leadership
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E-Commerce Supply Chain
UPSTREAM
• Internet access
• Logistics • E-Payment • E-Banking
INTERNAL VALUE CHAIN
• Consumer Protection
• Law enforcement
• E-Government • Tax system
for e-commerce
• Data Privacy Commission
• Policy Creation
DOWNSTREAM
• Seal of Trust • Education • Sector
development • Private Sector
Leadership
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Upstream
Internet Access
Cost
Accessibility
WIFI propagation
Partnership
Logistics
Presence
COD
Taxes
Customs Process
ONLINE STRATEGY
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Internet Access
Ø Internet access definitions and standards. Ø Broadband development and roll-out. Ø Update consumer protection guidelines for Value
Added Services covering Internet access. Ø Create policies with NTC to resolve pressing concerns
on the quality of Internet access. Ø Sit down with telcos to discuss this as an industry
matter.
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Deliverable – Internet Access
NEED OUTPUT TARGET DATE PLAYERS
Lack of Internet infrastructure standards & master plan. Impacts quality performance and pricing competitiveness. Lack of players offering Internet services
Philippine Internet Broadband Masterplan (getting commitment from telcos on Internet roll-out) Updated Guidelines for Value Added Services to offer fast Internet service.
2015 NTC, Telcos, DTI, DOST, DOTC, Private Sector
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Logistics
Ø Maximize the presence of PhilPost in reaching far-flung areas.
Ø Credible import providers for regulated / deregulated items.
Ø Familiarity on import / export rules and regulations.
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Deliverable – Logistics
NEED OUTPUT TARGET DATE PLAYERS
Lack of awareness on Customs taxes and duties causes confusion among SMEs buying and selling products online.
Transport Requirements, Accredited Suppliers, Customs Taxes & Duties Guide for Online Sellers, Importers, Exporters Implementation of National Single Window Project
2015 BOC, DTI, BIR, PhilPost, all concerned government agencies, Couriers, Private Sector
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Deliverable – Logistics NEED OUTPUT TARGET DATE PLAYERS
Various import permit documents not yet automated for application / approval. Philippines not fully ready for cross-border e-commerce
Import permit application / approval across agencies to be fully implemented. Guidelines for cross-border accreditation of digital signatures, electronic communication & contracts.
2015 BOC, DTI, BIR, PhilPost, Couriers, Forwarder, Private Sector BOC, DTI, DA, DOH, NTC, DOF, BIR, government agencies, forwarders, courier, private sector
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Upstream
E-Payment Regulation
Arbitration
E-Wallet
Merchant Protection
E-Banking Access
Security
Regulation
Services
ONLINE STRATEGY
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E-Payment
Ø Department of Trade and Industry asked to take lead in e-payment regulation.
Ø Bangko Sentral ng Pilipinas to take lead in arbitration as its ecosystem includes banks, remittance companies, etc. Ø Use existing credit card dispute settlement process to
probe issues on merchant liabilities in e-commerce transactions.
Ø Improve BSP Circular 649 on how E-Wallets are set-up. Especially with the increasing number of unregulated e-wallets.
Ø Non-bank e-wallets to be regulated by Department of Trade and Industry.
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INPUTS
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Deliverable – E-Payment
NEED OUTPUT TARGET DATE PLAYERS
Lack of e-payment & e-wallet monitoring authority for non-banks offering non-legal tender services (commodity) poses risks and problems to merchants & consumers.
E-Payment and E-Wallet Guidelines for Non-Banks (accreditation, monitoring, consumer protection)
2015 DTI, BIR, BSP, Private Sector
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E-Banking
Ø Look into the the BSP National Retail Payment Switch project. Ø Have payment gateways connect to it to ensure
stability of players offering these services. Ø Encourage the use of escrow facilities. Ø Review of BSP E-Payment rules that regulates non-bank
offering same services. Ø BSP currently amending the Payment Systems Act.
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INPUTS
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Deliverable – E-Banking
NEED OUTPUT TARGET DATE PLAYERS
Lack of E-Banking Services Standards hampers adoption of e-banking by all banks offering updated minimum services needed today including IBFT and Escrow.
E-Banking Services Standards (covering minimum e-ban king services, interconnection, and mandating all banks to implement e-banking)
2015 BSP, DTI, BAP, RBAP, Private Sector
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INTERNAL
Consumer Protection E-Promotions
Advertising Claims
Web Presence Guide
Complaints Handling
Law Enforcement Complaints Handling
Cooperation
Public awareness
Public Attorneys
ONLINE STRATEGY
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Consumer Protection
Ø DTI and NTC signed agreement to have clear delineation on handling consumer complaints.
Ø Law enforcement regularly issues advisory on warning the public in their online dealings.
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Deliverable – Consumer Protection
NEED OUTPUT TARGET DATE PLAYERS
Lack of online process for consumer complaints affects consumer confidence in doing e-commerce.
Merchant and Consumer Complaint Online Dispute Resolution Process.
2015 DTI, DOH, DA, ConsumerNet, Private Sector
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Law Enforcement
Ø Communicate role of stakeholders: Ø PNP on building up the case. Ø NBI on forensics. Ø Telecommunication companies to keep evidence
in possession for 6 months. Ø Enforce adherence to law.
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Deliverable – Law Enforcement
NEED OUTPUT TARGET DATE PLAYERS
Lack of online process for cybercrime reporting and legal assistance making it difficult for consumers to file reports and sustain their complaint.
Cybercrime Online Reporting and Legal Assistance Network
2015 PNP, NBI, DOJ, DOST-ICTO, DTI, BSP, Private Sector
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INTERNAL
E-Government
E-Payment
Data Privacy
Transparency
Funding
Data Privacy
Commission
Complaint handling
Guidelines
Reporting of breaches, data privacy compromise
ONLINE STRATEGY
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E-Government
Ø Requiring all revenue-generating government agencies, GOCCs, and government schools to accept electronic payment. Ø Be key access point for e-signature implementation
with businesses and citizens. Ø Capitalize on COA issuance of electronic official receipt
guidelines to government agencies. Ø DTI to push and monitor e-government projects for the full
implementation of the E-Commerce Law. Ø Assert DTI as in charge of pushing e-payment
implementation in government. Assert as in-charge in ensuring the roadmap is fulfilled.
Ø Government to have integrated approach in using new technologies such as cloud services, etc, rather than fragmented.
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Deliverable – E-Government
NEED OUTPUT TARGET DATE PLAYERS
Lack of efficient e-government services to serve stakeholders making e-commerce redundant and tedious.
Government E-Payment Implementation Plan
2015 DBM, DTI, DOST ICTO, BSP, DOF, Bureau of Treasury, Congress, Private Sector
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Data Privacy
Ø DTI can adopt data privacy policies under the E-Commerce Law – in conjunction with the Data Privacy Law. Ø This can include requirements on data encryption
and processing of personal information covering both government and private sector.
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Deliverable – Data Privacy
NEED OUTPUT TARGET DATE PLAYERS
Lack of Data Privacy Commission not giving an avenue for complaints to be filed in violation of the Data Privacy Law
Data Privacy Guidelines for the Government Data Privacy Guidelines for the Private Sector
2015 DTI, DBM, DOST-ICTO, DOF, Bureau of Treasury, BSP, COA, Private Sector DTI, Private Sector
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INTERNAL
Tax System
Process consultation
Electronic Invoice & Official Receipt
Tax guidelines
Education
Policy Creation
Sales Promotion Guidelines
Online Advertising Claims
Product Safety Verification
E-Government Fund
ONLINE STRATEGY
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Policy Creation
Ø National ID System bill or a DTI issued policy for single ID for government e-commerce transactions in conjunction with digital certificate issuances. Ø Part of the “know your customer” step that can pave
way for more services to make e-commerce more convenient to consumers.
Ø Identify government agency to release digital certificate that businesses and citizens can use in all transactions. BIR is currently the identified agency.
Ø DTI pushing for the Consumer Act of the Philippines amendment.
Ø Push for Supreme Court release of e-notary guidelines. Ø Clarify that government agency charter laws need not be
amended to embrace e-commerce. (e.g. SEC)
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Deliverable – Policy Creation
NEED OUTPUT TARGET DATE PLAYERS
Lack of e-notary guidelines affecting implementation on e-commerce for transactions requiring notarization
Rules on E-Notary
2015 Supreme Court, Department of Justice, PNP, NBI, DOJ, DTI, BIR, BSP, SEC, DILG, Private Sector
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Deliverable – Policy Creation
NEED OUTPUT TARGET DATE PLAYERS
Lack of digital certificate issuing authority to facilitate in identity verification.
Digital Certificate Adoption in the Private Sector (including cross-border)
2015 Supreme Court, Department of Justice, PNP, NBI, DOJ, DTI, BIR, BSP, SEC, DILG, Private Sector
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Deliverable – Policy Creation
NEED OUTPUT TARGET DATE PLAYERS
Lack of easily accessible and usable invoicing and official receipt tools for use by freelancers, online direct sellers, and small e-commerce sites online.
Guidelines for Online Sales Invoice and Official Receipt Issuance
2015 BIR, SEC, DTI, Private Sector
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DOWNSTREAM
Seal of Trust Accreditation Guidelines
Privacy Seals
Security Seals
Verified Seals
Education E-Learning Adoption
B.S. E-Commerce
Diploma E-Commerce
K-12
ONLINE STRATEGY
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Seal of Trust
Ø Incentivized trusted online stores. Ø Seal of Trust must be easy to acquire, maintain, and
have metrics to measure effectiveness. Ø Development of customer feedback system
administered by 3rd party. Ø Formation of awards recognizing reliability and
accomplishment of online businesses regardless of size.
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INPUTS
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Deliverable – Seal of Trust
NEED OUTPUT TARGET DATE PLAYERS
Lack of seal providers to authenticate e-commerce sites offering products and services online
Accreditation for Data Privacy, Security, and Identity Verification Seal Issuers
2015 Philippine Accreditation Bureau, DTI, BIR, BSP, SEC, DILG, Private Sector
Lack of accredited digital signatures issuers for local Internet users.
Update Guidelines on accreditation of digital certificate issuers
2015 Philippine Accreditation Bureau, DTI, BIR, BSP, SEC, DILG, Private Sector
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Deliverable – Education
NEED OUTPUT TARGET DATE PLAYERS
Lack of e-commerce education curriculum to meet industry demand on e-commerce adoption.
B.S. E-Commerce offering in Colleges Diploma in E-Commerce offering in vocational schools E-Commerce Education in K-12
2015 DTI, CHED, TESDA, DepEd, Private Sector
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DOWNSTREAM
Sector development
Manufacturing
Retail / Wholesale
Services
Start-up
Private Sector Leadership
Associations
RITECC
Consumer Groups
Online Communities
ONLINE STRATEGY
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Sector development
Ø Establishment of an E-Commerce Office to monitor the sector.
Ø One stop shop for businesses for easy registration whether traditional or startups.
Ø Clarification on whether foreign retailers operating online stores be covered under Republic Act 8762 (covering issues such as pre-qualification).
Ø Encourage growth of Shared Services Facilities in places where Internet connection is intermittent.
Ø Creation of financial assistance or programs for start-ups and e-commerce projects.
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INPUTS
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Deliverable – Sector Development
NEED OUTPUT TARGET DATE PLAYERS
Lack of programs to support businesses in adopting e-commerce.
Establishment of E-Commerce Office in DTI to develop programs, issue policies, resolve concerns, and monitor e-commerce in the Philippines One Stop Shop Business Center (Go Negosyo Act)
2015 DTI, DBM, Private Sector DTI, SEC, BIR, DILG, and related agencies.
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Deliverable – Private Sector Leadership
NEED OUTPUT TARGET DATE PLAYERS
Lack of organized multi-private sector participation to work with the government in developing and monitoring e-commerce growth in the country.
Establishment of E-Commerce Promotion Council comprised of the government and private sector whose tasked is to work on the various deliverables in this roadmap.
2015 DTI, DBM, BSP, DOF, Bureau of Treasury, BIR, COA, DOJ, PNP, NBI, Private Sector Associations, Online Communities
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Risk Management
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RISK MANAGEMENT RISK CONSEQUENCE MITIGATION CONTINGENCY ASSIGNED
Internet speed, cost, & access not improving.
Filipinos unable to do e-commerce.
Create Internet Roadmap with telcos
Work on how to encourage more players in the market.
NTC, DTI, private sector
Unregulated payment gateways, virtual currencies and electronic wallet close shop affecting consumers.
Filipinos merchants, consumers unable to get back their funds.
Create payment gateway, virtual currency, and e-wallet regulation for non-bank entities.
Use legal means to penalize and ensure consumers will get their money back.
DTI, BSP, law enforcement, private sector
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RISK MANAGEMENT RISK CONSEQUENCE MITIGATION CONTINGENCY ASSIGNED
Consumer information privacy gets compromised
Pose damage, inconvenience to affected consumers.
Creation of Data Privacy Commission. DTI to release data privacy guidelines on e-commerce in government & private sector
Apply penalties and legal liabilities for violating Data Privacy, Cybercrime, E-Commerce Law.
DTI, law enforcement, private sector
Unsustained leadership in e-commerce implementation.
Roadmap does not get implemented. Benefits not realized.
Private-public sector partnership towards implementation of e-commerce. Congressional Oversight on E-Commerce to monitor roadmap.
Private sector leadership proceed with roadmap implementation and pushing government to adhere to its commitment.
Private sector groups. Government agencies. Congressional Oversight on E-Commerce Law
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Roadmap completion timeframe � TWG sign-up / Public document creation for
input elicitation: ¡ Citizen / Business Stakeholders - May 18 and June 1 ¡ Government Stakeholders - May 25 and June 8
� Webinars for public consultation ¡ May 22, May 29, June 4, June 11
� Philippine E-Commerce Roadmap Presentation at E-Commerce Law anniversary on June 15.
� Stakeholder commitment support gathering (June 16 to July 15)
� Signing of Philippines E-Commerce Roadmap (tentatively set on July 20 or earlier)
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For your inputs, contact � DTI E-Commerce Office
¡ [email protected] ¡ Call 02-9765703 ¡ Fax: 02-896-7889
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