PHYSICAL PRODUCTS FUNNELS
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
Traffic
Landing Page
Checkout Page
Upsell 1
Upsell 2
Upsell 3
TY Page
Traffic
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
• Google Adwords
• Yahoo Gemini
• Native Ads ( Taboola, RevContent,…)
Landing Page
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
The Landing Page has 1 purpose:
- Presell and Warm Up the traffic (article or video or both)
Elements You must have on your landing page:
- Legal Pages ( ToS, Privacy Policy , Contact us….)- No pop ups that prevent users from leaving the page- Logo - Clear call to action to the next page- Solid copy - Video of the product ( Very Recommended) - Scarcity ( Time, Quantity, etc…) - Promotion ( x% off )
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
Checkout Page
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
This is where the payment happens !!
Key Elements To Have :
• Trust Seals
• Countdown Timer
• Legal Pages
• Logo
• Banner reminding them about what the offer is
• Price Brackets to increase the average order value
• Clear call to action
• NO DISTRACTION !
Upsells
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
Choose them wisely!
- Need to be related to the main product or at least the niche
- Best place to find upsells is Amazon related items
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
Upsells
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
Choose them wisely!
- Need to be related to the main product or at least the niche
- Best place to find upsells is Amazon related items
- Show them the next upsell whether they bought the previous one or not !
- Last upsell should be “ Priority Fulfillment”
Thank You Page
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
• Monetize it !!
• Have a call to action to your store with some scarcity (Use a coupon code)
• Set expectations (shipping time, charge from X company, etc…)
Over The Shoulder
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
How to hack your way to modeling after what is selling!
A little more about FB™ Ads
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016
- Play by the rules if you want be in for the long run
- White hat makes money
- KNOW YOUR NUMBERS
- Video ads are a must use ! They are 5 times cheaper than photo and link ads!
- Engagement is king
- Pixel > Email for the first interaction with the traffic
Thank You Egypt!
Please Allow Me To Answer Some Questions!
Mohamed Ali Aguel - #AlwaysListenToMo#AAS2016