Download - PINK LADIES: dial-a-cab service
PINK LADIES: dial-a-cab service
Entrepreneurship project
Kamran Ahmed Farheen Akhtar Alveena Batool Sufyan Zamir Kashif Mehmood
Group members:
Different theme from public cab services Females need safe mode of transportation It’s a dial-a-cab service Female drivers Trained staff
Idea
Current situation of crimes
Female safety concerns
Services available in other countries
Source Of Inspiration
Lots of working women in twin cities Skills and education Employment Impact on environment Headquarter location Branch location
Industry and business profile
“Our mission is to provide reliable, timely and safe cab service for women, by women”
Business Strategy
Pink ladies dial-a-cab service's marketing/sales strategy will be two prolonged.
Families/individuals. Business travelers
Sales Strategy
Pink ladies dial-a-cab service will have a different strategy for each group.
For the individuals, pink ladies dial-a-cab service will use contacts through membership associations and clubs to build customers.
Cont…
Business travelers: Pink ladies dial-a-cab service will be contacting the travel department of many of the different companies in Islamabad a lot of employees traveling and informing them about our service and offering them an introductory discount.
“Doing business
without advertising is like winking at a girl in
the dark. You know what you are doing but
nobody else does.”
Marketing Strategy
Marketing Programs Pink ladies Dial-a-cab service plans to
communicate through: Newspaper Website Word of Mouth Radio Television Local Magazines Social Media
Cont…
Trade shows Print advertising
The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.
Kashif Mehmood
As such there are no direct competitors of
‘Pink Ladies Dial-a-Cab service’
No one is providing cab service for women only and that too by women only
Competitor Analysis
There are few cab services in Islamabad that
could be our competitors We have to attract female customers from
those competitors Few large competitors are:
Metro cab service Islamabad radio cab Taxi service Islamabad
Competitors
Alveena Batool
Company's management philosophy is based
on responsibility and mutual respect
Pink cab service has an environment and structure that encourages: Productivity and Respect for all
Management Team
The Pink cab service team is organized into
two groups
Pink ladies team Maintenance and repair services
Management Team
An incentive system for encouraging good
employees Incentive system will reward drivers and
employees when: The company receives positive feedback about
the drivers The customer is turned into a repeat customer The driver develops new customers The driver acts in manners that are team based
instead of for individual gain
Rewarding Employees
The purpose of providing cab service for
females only is to: Ensure acknowledgeable friendly service for
females Provide a comfortable environment and Sense of complete security and reliability to
female customers
Cont…
Kamran Ahmad
Investment
Expense Amount
Cabs 20,000,000
Office Expenses 1,000,000
Total 21,000,000
Expense Sheet
Salaries Expense Per/month
Drivers(60) 15000 900000
Technical staff(5) 20000 100000
Executive (5) 40000 200000
1200000
Total 14400000
Qty Per/year
Insurance Expense 50000
20 1000000
Total 1000000
AmountMarketing Expense (per Year ) 1,000,000
Total Expense 16,400,000
Pricing
As we forecast: KM200
Cab per year 7300020 Cab per year 1460000
Fueling Cost 8rs/km Profit Margin/km 10Service Charges 11.25rs/kmMaintaince charges 0.75rs/km Total Profit/ year 14600000
Total Cost 20rs/km (Our Expense Sheet is adjustedin service charges)
Price 30rs/kmTotal Expense 16,400,000
Profit 10rs/km Total KM 1460000
Service charges/Km 11.32
As our vehicle's give average milage of 15Km/liter.
Our Predictions about fuel Priceis around 120rs/liter in next three years.
one Cab per day
Expense & Revenue Sheet
Expense Per Month
Total Km 121666.6667
Per Km 20
Total 2433333.333
Revenue Per Month
Total Km 121666.6667
Per Km 30
Total 3650000
Month Expense Revenue Cash Flow
1 2,433,333 3650000 1,216,6672 2,433,333 3650000 1,216,6673 2,433,333 3650000 1,216,6674 2,433,333 3650000 1,216,6675 2,433,333 3650000 1,216,6676 2,433,333 3650000 1,216,6677 2,433,333 3650000 1,216,6678 2,433,333 3650000 1,216,6679 2,433,333 3650000 1,216,66710 2,433,333 3650000 1,216,66711 2,433,333 3650000 1,216,66712 2,433,333 3650000 1,216,667
Year Profit 14,600,000
Cash Flows
PBPInvestment Revenue Cumulative
1 21,000,000 1,216,667 -19,783,3332 21,000,000 1,216,667 -18,566,6673 21,000,000 1,216,667 -17,350,0004 21,000,000 1,216,667 -16,133,3335 21,000,000 1,216,667 -14,916,6676 21,000,000 1,216,667 -13,700,0007 21,000,000 1,216,667 -12,483,3338 21,000,000 1,216,667 -11,266,6679 21,000,000 1,216,667 -10,050,00010 21,000,000 1,216,667 -8,833,33311 21,000,000 1,216,667 -7,616,66712 21,000,000 1,216,667 -6,400,00013 21,000,000 1,216,667 -5,183,33314 21,000,000 1,216,667 -3,966,66715 21,000,000 1,216,667 -2,750,00016 21,000,000 1,216,667 -1,533,33317 21,000,000 1,216,667 -316,66718 21,000,000 1,216,667 900,00019 21,000,000 1,216,667 2,116,667
YearsPBP 1.4384
Return on Investment
ROI 69.52%
Break Even Analysis
Fixed Cost 21MVariable Cost 20
Price 30
B.E Volume 2100000
B.E Period 1.438Break Even Volume
Break Even Period
Fixed Costs / (Price - Variable Costs)
BE Volume / Sales volume per period
Return on Investment (ROI) % = Net profit / Investment × 100
Financial Projections: ROI = 70 % Break Even Volume = 2.1 Million Km Break Even Period = 1.438 Years Pay Back Period = 1 Year, 5 Months and 10 DaysAmount of Loan: Total loan which we require to make this business plan
feasible is Rs 21 Million/-. In which we need 20 Million for buying the Pink cabs and rest 1 Million for developing an office at Islamabad.
Loan of Investment Proposal
Purpose of Loan: We got this loan to buy the cabs and the office
equipment. For implementing this business plan, we need financing and our business plan is very powerful.
Loan Repayment Plan: As bank interest rate is providing loan at a 15%
interest rate. We will repay it in the period of two years.
Inventory of Collateral: The loan which we’ll get from the bank is for the
purpose of developing office and purchasing of cabs.
So, the assets which we purchased are used as collateral for the bank till the payment of loan.
Loan of Investment Proposal
Operational feasibility is a measure of how
well a proposed system solves the problems, and takes advantage of the opportunities.
We evaluate our interactive media system from three points of view: acceptability as a public media, how much
attention the public pays to it its understandability as an advertising media,
which proved to be success full in all terms of operation viability.
Plan of Operations