Download - Pinterest For Florists
Pinterest For Florists
FSN is an advocate for real local florists.
We provide the following services just for florists:
● Online Local Florist Directory
● E-commerce Websites
● E-mail Campaigns
● Florist-to-Florist Transfer
● Free Marketing Resources
● Social Media Assistance
“Visual selling has become very important because of the whole boom in retail, as it immediately attracts the customer.”
― Vikram Sharma
Pinterest is an photo sharing, social media tool used to create and manage theme-
based image collections.
It is a visual portfolio you can tailor to your potential audience.
Why Pinterest?
● It's a custom-made visual storyboard or portfolio for your potential audience.
● More than social media, Pinterest is a social tool you can use online and in store.
● Visually show customers what you have done, can do, and also what you want to do.
Who's On Pinterest?
Demographics of Pinterest
82%
18%
Female
Male
21 million active users in the United States alone.
Pinterest – Getting Started
● Use a separate Business Account for your shop, instead of a personal profile.
● Choose a profile picture and stick with it. Use your logo or shop photo, something memorable.
● Fill out your Business Information completely and consistently, including a verified link to your website. (May need to get help from a webmaster to verify.)
● Find businesses who do Pinterest well, and follow their lead.
Pinterest Lingo
● Pin - An image added to Pinterest.
● Boards - A board is a collection of pins.
● Pinning – Adding a Pin to a board.
● Repinning – Pinning an existing pin to a board.
● Following – Refers to following boards. Pins from these boards show up in your Pinterest home feed. You can choose to follow all of a person's boards, or just a select few.
Example of a Pin
What To Do On Pinterest?
InspireIf you could build your own selection guide,
what chapters (boards) would you use?
● Pin great photos.
● Make a range of Boards to appeal to all visitors
● Use good Pin descriptions with keywords.
● Use calls-to-action when linking to your website. (Click to see more of our Mother's Day selection...)
● Be Active – aim to add new pins once a week. (Use mobile app to make it more convenient.)
What To Do On Pinterest?
Always Give Due Credit
Never strip the credit link from pins, unless
they are wrong and you are correcting
them.
● Pin pictures of your own arrangements with links back to your website.
● Repin pictures of designs you WANT to create from others in the industry.
● Use the mobile app to easily upload your own photos and pin on the go!
What NOT To Do on Pinterest
Keep it Relevant
Keep the recipes and beach pictures
to your personal Pinterest.
● Don't edit pins that aren't yours to link to your website.
● Keep boards organized, don't post a bunch of cookie recipes to your red roses board.
● Don't ignore the descriptions. Using good descriptions with keywords helps get your pins found.
Board Example: Wedding
Pin by occasion – Create boards based on wedding components, such as Wedding Bouquet, Wedding Reception Flowers, Wedding Ceremony Flowers.
Pin by color – Group your favorite wedding colors or color scheme.
Pin by style - Group pins based on different style weddings, such as Country Wedding, Traditional, Modern, etc.
Purple Wedding Country Wedding Wedding Reception
Bride Specific Wedding Boards
● Make a Board For Specific Brides
● Use the board to plan and inspire all wedding flowers
● Invite the bride to add her own Pins under Edit Board.
Board Example: Events & Occasions
Pin By Events & Occasions You can organize boards as simply or specifically as you want, for instance you might have a Sympathy
board, or you might have it separated into Casket Sprays, Sympathy Arrangements, Custom
Tributes, etc.
Florist Board Ideas
● Prom Corsage
● Everyday Designs
● Seasonal Boards
● Holiday Boards
● Sympathy Flower Boards
● Designer's Choice Board
● New Baby Flowers Board
● Wedding Boards
● Gift Ideas Board
● Birthday Ideas Board
v
Corporate Gift Ideas For The Home Spring Floral Design
Tips & Tricks
Make Your Boards Flourish
● Best Foot Forward – Move your best boards to the top.
● Keep It Fresh – Move current holiday/seasonal boards to the top.
● Tempting Board Covers – Edit Board Covers strategically to make them look their best throughout the year.
Pinterest - Followers
● Concentrate on local followers; they are more likely to become customers.
● Inviting – Invite friends, family and staff to follow your boards. You can also find followers by G-mail, Yahoo, Facebook and by E-mail.
● Following Others – Follow profiles of authority in your industry. (Many websites have a 'Follow Us On Pinterest' link.)
● Use Keywords – Use keywords in descriptions when posting your own work, especially your shop's name and location. They will help you get found locally.
Pinterest – Who's Who
TCU Florist, Fort Worth TX
pinterest.com/TCUFlorist
Allan's Flowers & More, Prescott AZ
pinterest.com/allansflowers
Monday Morning Flowers, Princeton NJ
pinterest.com/flowershopnetwk
Flower Shop Network, pinterest.com/flowershopnetwk
Pinterest - Resources
Pinterest Basics http://about.pinterest.com/basics/
What Is Pinterest & How Can It Work For Florists?http://www.flowershopnetwork.com/blog/pinterest/
