Pipeline to TalentDavine Bey, Director, Talent AcquisitionCornell University October 17 2014
GlassdoorTalent Warriors RoadshowNew York, NY
• About Me• Strategic Pipeline • Discuss Challenge, Solutions, Results • Q/A
Agenda
About Me
A diverse and evergreen talent community whereby contacts, influencers and hiring authorities can exchange information.
What is a Strategic Pipeline
• Post and Pray is no longer an option
• Competition for top performing talent will increase as the economy recovers
• Everyone is a talent scout
Recruiting Has Changed
The Cornell brand is associated with academic excellence
Our main campus is geographically challenged
Key Recruiting Barriers
Workforce Realities
• We have close to 10k employees
• We have a significant and emerging footprint in NYC
• Frequent recipient of Best Employer awards
• We introduced email marketing to the recruiting process
• Created targeted workplace messaging that complemented our academic reputation
• Developed employee video vignettes to share our story
• Partnered with Glassdoor
Our Solution
Email Marketing at a Glance
• Introduced in December 2011 to support announcement of our Cornell NYC Tech campus
• First job ad was emailed in February 2012• Cornell was the first organization to use this tool to market
jobs and build talent pipeline• Ability to build and engage targeted talent communities• We can embed our messages• Subscribers share our openings social media networks
Talent Communities
6500+ Unique Subscribers
38% Open Rate
1200+ Applicants
150+ Interviews
35+ Unique Talent Communities
25 Hires
Word on The Street
Thank You