HOW TO GET YOUR SHOTS PUBLISHED
•Make it simple and to the point from very beginning. Include sub heading: NEW COLLECTION, provide the collection in lo-res from the get go and offer a yousendit or wetransfer link and include credits and a short release on creative direction.•Follow up – email or send disc of hi-res images with A4 print out of collection•Know your publication – target audience/magazine philosophy – pitch to a section of the magazine to show you’ve done your homework, immediate brownie points.•Be realistic – start with trade publications•Investigate international opportunities: ESTETICA in 24 countries, lower quality of work overseas (bar UK)•Make it aspirartional – make people aspire to take part of/be something else – achieved with a strong overall CONCEPT
CONCEPT – EVOKE A FEELING GREIF, TURMOIL, GRACE, ELEGANCE
INSTYLE - THE WIDOW BY BRAD RIXON FOR L’OREAL PROFESSIONNEL
CONSISTENCY THROUGHOUT ALL CREATIVE ELEMENTSBIKER CHICK: WAREHOUSE, HARLEY, LEATHER
INSTYLE – GASOLINE BY LAUREN McCOWAN
ADD AN ELEMENT OF COMMERICAL SUITABILITY/VERSATILITY-
DOESN’T HAVE TO BE ‘HAIR EXPO’ HAIR INSTYLE – LORES GIGLIO FOR MUK HAIRCARE