Download - Pitching
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SWTuzla SWTuzla
Introduction to Pitching Juraj Danko 2k13
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format
• 4 minutes presentation
• Including all videos, demos, etc.
• 4 minutes Q&A for Jury
• Preferably 1, maximum 2 speakers
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reason • You pitch to present the work of
your team
• You represent the team!
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reason • You pitch to present the work of
your team
• You represent the team!
And, in the end of the day, you want to
SELL
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reason • You pitch to present the work of
your team
• You represent the team!
And, in the end of the day, you want to
SELL Your product, startup, yourself
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audience • You are lucky, your audience is
professionals Understand some IT, Tech, Business,
Economy, Marketing
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audience • You are lucky, your audience is
professionals Understand some IT, Tech, Business,
Economy, Marketing
• They do NOT know almost anything
about your project Like you were explaining it to your friend,
teacher, whoever new
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audience • You are lucky, your audience is
professionals Understand some IT, Tech, Business,
Economy, Marketing
• They do NOT know almost anything
about your project Like you were explaining it to your friend,
teacher, whoever new
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So how should I
pitch then?
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timing • You have exactly 04:00 minutes
Use it!
Its not easy to fit; practice!
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timing • You have exactly 04:00 minutes
Use it!
Its not easy to fit; practice!
• Its MUCH different when training
and when going for real Present to your friends, mentors, whoever
Bonus is feedback
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be sexy • You (hopefully) have a designer.
• He built you an awesome logo.
• Use it for first slide. Just the logo.
Why not.
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be sexy • You (hopefully) have a designer.
• He built you an awesome logo.
• Use it for first slide. Just the logo.
Why not.
• Make it beautiful. Use Illustrator,
nice graphics. Let your creatives do
this.
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problem • State the problem you solve
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problem • State the problem you solve
Don’t be narrative. Just state the problem.
If you need to, use a story.
If you really have to, ask a question.
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problem • State the problem you solve
Don’t be narrative. Just state the problem.
If you need to, use a story.
If you really have to, ask a question.
• How BIG is it? How you determined the market size?
• Who is your customer?
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solution • Did you solve it?
• How?
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solution • Did you solve it?
• How? Now its time for quick and CLEAR resume
Just tell in few seconds what is your
solution about
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technical • Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
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technical • Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos • Video is safer than live presentation
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technical • Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos • Video is safer than live presentation
• Show what you managed to do
during the weekend Mockups, prototype, web, application
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technical • Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos • Video is safer than live presentation
• Show what you managed to do
during the weekend Mockups, prototype, web, application
MVP
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team • Investor invests to your TEAM
• You will pivot your idea dozens of
times and he knows it
• Persuade us that your team is
WORTHY that.
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market • What is the market response?
• Validation?
• Surveys?
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market • What is the market response?
• Validation?
• Surveys?
• Yes, the time is limited. So.. • Get out and ASK the people! (if B2C)
• Get some info from web, partners,
friend companies, etc. (if B2B)
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money • Revenue streams?
• Monetization?
• Reasons for that?
• Expectations?
• Be realistic!
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marketing • Market-entry strategy?
• Customer acquisition?
• Viral potential?
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marketing • Market-entry strategy?
• Customer acquisition?
• Viral potential?
• Going GLOBAL? Scalability?
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competition • Who are your competitors?
• How you are better?
• Repeatability?
• Sustainability?
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business • When will you breakeven?
• Initial costs?
• Further requirements? • Investor? Angel? Other?
• Cash flow?
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business • When will you breakeven?
• Initial costs?
• Further requirements? • Investor? Angel? Other?
• Cash flow?
• Use graphs, no small tables
0123456
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finish • State further goals. Plans.
Extensions.
• Highlight your strongest point.
• Leave good impression.
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few tips • Get motivated. Browse for good
pitches.
• Practice. A lot. • Its good to prepare what you’ll be saying.
• Get advice and feedback.
• Its your presentation. This is just
hints.
• Be original. Be yours. Different.
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few tips • What you spent most time with is
usually NOT the most important for
your presentation.
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ask & train • Go to mentors. We are here to help
you to prepare a good pitch.
• Do a tech check. Its painful to solve
technical issues. • Especially if you use audio
• Tech check starts at 15:00
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SW Tuzla
Thank you! Questions?
@sudanec
http://sudanec.com