![Page 1: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/1.jpg)
Platform transformation
GForce Service Provider SummitGuillaume Calot, Business director EMEA, Genesys
![Page 2: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/2.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
2
Revenues• Network• Hosted• SaaS
TCO & assets
•SDE, OSS, BSS
•Network, premise
•Cloud / Data Centers
Carrier-grade
• Scalability• Reliability• Interrop
Business•Multichannel•Virtualizatio
n•Speed to
market
Telco architecture under pressure!
![Page 3: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/3.jpg)
but legacy technologies chain up IT services• Voice-centric• Too many servers, middlewares &
licenses• Lack of interoperability• Siloed operations• Expensive and slow evolutions
Change is required!
and users & customers are left behind…
• Heterogeneous experience across devices and locations
• Limited workforce virtualization• No consolidated customer view & SLA control• No business context, no unified presence• No native multimedia support• Poor multi-channel customer service
![Page 4: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/4.jpg)
CLOSING - LIMBIC SLIDEProgress is impossible without change, and those who cannot change their minds cannot change anything.
George Bernard Shaw
![Page 5: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/5.jpg)
IP transformation levels
Conversation
Standardization
Centralization
Cloudization
Disparateplatforms &applications
![Page 6: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/6.jpg)
Disparateplatforms &applications
Conversation
Centralization
Cloudization
IP transformation levels
Standardization
![Page 7: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/7.jpg)
PBX
TDM
From IP telephony…
PBXMGW
TDMTDM
MGW
IP
IP-PBX IP-PBX
MGW
IP MGW IPMGW
MGW
IP
Genesys
Central Site Remote Site
SCPPSTN
![Page 8: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/8.jpg)
… to SIP Server
IP MGW IPMGW
IP
Genesys
SIP SIPMGW SIP
SIPMGWSBC
Genesys
IP-PBX
Central Site Remote Site
SCP
NGN
IVRRecorder Outbound Conference
![Page 9: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/9.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
9
SIP components
SIP Server• Session Manager• Softswitch• TServer• PBX services
Media Server• Universal media services• Voice & Video HD• DTMF, ASR/TTS integ
SIP Ecosystem• Endpoints• Media Gateways• SBC• Recorders, MCUs
• 15k agents/serv• 100 caps/serv• 1+1 HA, DR• TLS/SRTP
• 2,500 ports /serv• N+M HA• MSML, Netann
• IP-PBX• Softswitch• IMS• UC (Lync)
• 300k seats WW• 500 customers WW• 25+ EMEA telcos
• Parking & Qualif• Recording / QM• Agent services• Voicemail• GVP…
• SIP Select program• AudioCodes• Polycom• Counterpath
• On-demand valid
![Page 10: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/10.jpg)
SIP standardization benefits
Revenues
• SIP trunking• Network
services: IVR, routing…
• Hosted solutions
TCO & assets
• Consolidation• Commoditized
hardware• Maintenance• Deployment• Migration
Carrier grade
• 5*9s• Encryption• Scalability• Billing / SDE• Interoperability
Business
• Voice, video, IM
• Outsourcers• Remote offices• Homes offices
![Page 11: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/11.jpg)
Disparateplatforms &applications
Conversation
Standardization
Cloudization
IP transformation levels
Centralization
![Page 12: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/12.jpg)
IP Centralization
IP
Genesys
SIP SIPMGW SIP
SIPMGW
SBC
App 1 App 3App 2
Server, OS, DB Server, OS, DBServer, OS, DB
Data Center
Central Site Remote Site
SCP
NGN
![Page 13: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/13.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
13
Data Center integration
Virtualization & OS• Multi-OS & WAS:
windows, Linux, Unixs
Storage & DBMS• Multi-DB: Oracle,
MSQL, Sybase…
Reliability• High-availability• Hot, parallel, N+M…
Security• Flow encryption: TLS• Log encryption
• VMWare FULL support• Citrix, including VoIP
• Open software: Postgre
• Disaster Recovery• Proven 5*9s
• Client+Server port ctrl• PCI compliance (roadmap)
• Live references
• Cassandra RT database
• Standard firewalling• SBC support
![Page 14: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/14.jpg)
IP Centralization benefits
Revenues
• SaaS & hosted enablement
TCO & assets
• Streamlined Data Center
• Hosted Provider Edition
Carrier grade
• Global Scalability
• Common Security
• WAN integration
Business
• Speed to market
• Service from anywhere
• Resources virtualization
![Page 15: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/15.jpg)
Disparateplatforms &applications
Standardization
Centralization
Cloudization
IP transformation levels
Conversation
![Page 16: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/16.jpg)
Central Site Remote Site
SCP
NGN
Data Center
Genesys 8: the conversation challenge
IP
SIP SIPMGW SIP
SIPMGW
SBC
Voice
web
SMS
IM
Video
Task
CO
NV
ER
SATIO
N
App 1 App 3App 2
SCP
NGN
2/3G Internet
CONTEXT & PROCESSESBI Process CRM OSSBilling BSS
![Page 17: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/17.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
17
![Page 18: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/18.jpg)
Conversation layers
IP
SIP SIPMGW SIP
SIPMGWSBC
Voix
web
SMS
IM
vidéo
tache
CO
NV
ER
SATIO
N
Data Center
App 1 App 3App 2
VoIP
App 1 App 3App 2
SIP non-real timeSIP
Session layer
Mgt & SDK Mgt & SDKMgt & SDK UI 2 UI 3UI 1 Process 2 Process 3Process 1Service Abstraction layer
Business Process layer
Framework & SOA layer
SCP
NGN
2/3G Internet
User interface layer
CONTEXT & PROCESSESBI Process CRM OSSBilling BSS
![Page 19: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/19.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
19
![Page 20: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/20.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
20
Conversation componentsService Abstraction layer: Orchestration Server• Session & media abstraction• Persistent routing rules
Business Process layer: Conversation manager• Context Services• Rules System
User interface layer: Administrator extension• Web 2.0• Role-based portal
SOA layer: Mobile engagement• Call-back• Location, context
SOA layer: UC-Connect• UC Client integration• Presence, context, call control
• Open API & IDE: REST, SOAP, Eclipse • Open web architectureSC-XML, V-XML, CC-XML
• Rules development• Rules Authoring
• Media mgt• Routing mgt• Agent mgt
Open SDK:• HTML5, Java, iOS
• MS OCS, Lync• IBM Sametime
Genesys 8!
![Page 21: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/21.jpg)
Conversation benefits
Revenues
• SaaS enablement
• Mobile services
TCO & assets
• Smooth migration (GVP, URS)
• Non-disruptive
Carrier grade
• Integrated apps (ex: UCaaS + CC)
• SDE• No footprint
Business
• Multimedia conversation
• Delegation to business
![Page 22: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/22.jpg)
Disparateplatforms &applications
Conversation
Standardization
Centralization
IP transformation levels
Cloudization
![Page 23: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/23.jpg)
Genesys within IN, NGN & IMS architecture
Transport layer
Session Control layer
Application layer
OSS-BSS layer
CSCF SGW
SSP
SCP
MGWPBX
BGCF
IP
MRF
HSS
OSSBilling BSS
SIP Server
IVR
Genesys Assisted servicesSelf services
(*) Roadmap
ISCSh* Mr
Ro/Rf
SRP
NTS
Genspec
TServer
CTI
Smooth migration
![Page 24: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/24.jpg)
Cloudization benefits
Revenues
• SaaS• New services• Bundles
TCO & assets
• Consolidation• Simplification• Migration• Operations
Carrier grade
• Multi-tenant• Resilient
networks• Billing• SDE
Business
• Speed to market
• Multimedia• Virtualization
![Page 25: Platform transformation GForce Service Provider Summit Guillaume Calot, Business director EMEA, Genesys](https://reader035.vdocuments.net/reader035/viewer/2022062421/56649d9d5503460f94a86e7f/html5/thumbnails/25.jpg)
© 2012, Genesys Telecommunications Laboratories, Inc. All rights reserved.
25
Key takeaways
IP transformation happens at multiple levels Each level drives benefits, but the overall consistency is critical IMS is the ultimate convergence level, but many intermediate
steps are possible – or necessary Genesys can adapt to all transformation strategies - now The support of infrastructure vendors is a critical success factor Next speakers: